Social Media & Personal Branding Tips for High School Students
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This document outlines the importance of social media in personal branding, discussing its uses, best practices, and potential pitfalls. It emphasizes the need for individuals to curate their online presence carefully, as employers often review social media profiles during the hiring process. The document also advocates for the creation of personal websites to enhance reputation management and search engine visibility.
Social Media & Personal Branding Tips for High School Students
- 1. *photo credit ChrisL_AK EliRose.com -- @EliRoseSocial Liz Jostes Eli | Rose Social Media, LLC @EliRoseSocial / @LizJostes http://www.EliRose.com Liz@EliRose.com Social Media, Personal Websites & Building your Personal Brand Sunday, May 5, 2013
- 2. Agenda Introduction General Social Media Uses & Benefits Best Practices & Things To Avoid Twitter Facebook LinkedIn Why Secure a Domain in your Name Personal Website or Blog: Why & How to Use It Wrap-up & Questions EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
- 3. Social Inventory EliRose.com -- @EliRoseSocial *photo credit birgerking How many of you...? Are active on at least 1 social network? Use at least 1 messaging app? What sites and apps do you use? Twitter, Instagram, Tumblr, SnapChat? Who do you follow? Friends, celebs, favorite brands, athletes? Anyone have a blog? Sunday, May 5, 2013
- 4. Social Media, In General Stay in touch with friends Source of news & events Connect with favorite stores, restaurants, causes, schools, bands Share your thoughts Showcase your expertise Companies check out social media accounts & Google as a “background check” EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
- 5. Jobs Lost Due To Social Media EliRose.com -- @EliRoseSocial Photos via Business Insider & Huffington Post Sunday, May 5, 2013
- 6. Google Searches Aren’t Just for Adults @CoachDavidHill from U of Charleston (WV) Sunday, May 5, 2013
- 7. Google & SEO EliRose.com -- @EliRoseSocial What is Search Engine Optimization (SEO)? Why should you care? Knowing what sites impact SEO can help you target your efforts SEO is crucial part of marketing yourself and your business Sunday, May 5, 2013
- 8. Good Reasons to Use Social Media Establish and build your personal brand Education Interests & Hobbies Skills & Experience Twitter Resume via Business Insider & WSJ Causes you care about Networking News breaks on Twitter Camaraderie during events Fill up Page 1 of Google results in your name EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
- 9. When you Google Me EliRose.com -- @EliRoseSocial Have you Googled yourself? Sunday, May 5, 2013
- 10. Keep in Mind... “The internet is written in ink”. What you post online can be permanent. Social media moves fast, so be ready to think fast! Going back and deleting is not enough. People can search your activity history Privatizing accounts isn’t a guarantee Screen shots on phone & laptop Mark Zuckerberg’s sister EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
- 11. Keep in Mind... News sites can grab and gather updates, and use them in an article. Buzzfeed & Lamebook Raid on Osama Bin Laden Tweets from award shows & sporting events What you post online creates an image of what you are all about. This includes photos, comments you leave, and spelling & grammar EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
- 12. Keep in Mind... EliRose.com -- @EliRoseSocial The Bottom Line: If you wonder, “Should I post this?”, don’t. & Be prepared to stand behind anything & everything you publish online. Sunday, May 5, 2013
- 13. General Best Practices EliRose.com -- @EliRoseSocial Use a clear photo of yourself for your profile picture Complete all bio and description fields When claiming a username, use your real name and not a nickname Don’t tag your friends in unfavorable photos Keep in mind that social media profiles will pop up high in search results Don’t rant online. Especially about teachers, boss, etc. There is no sarcasm font. Sunday, May 5, 2013
- 14. Facebook Cover photos are ALWAYS public Check visibility by section of your profile Utilize the Friends list feature Review your Likes! They will be uncovered in Graph Search EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
- 15. LinkedIn Full Name Professional headline Appropriate headshot Adjust visibility of sections Send personalized new connection requests Recommendations are great! Ask for them! Include volunteering, charity, special awards EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
- 16. Your Personal Website EliRose.com -- @EliRoseSocial Purchase YourName.com, even if you don’t plan to use it right away Having your own .com is great for... Reputation management Populate search rankings Creating a living, breathing resume Online hub for you and your social profiles Sunday, May 5, 2013
- 17. My Personal Website EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
- 18. Popular Platforms EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
- 19. Some Final Thoughts EliRose.com -- @EliRoseSocial The social media platforms and apps of Today will not be the same as those 5 or 10 years from now. Your digital footprint matters more and more each day. Colleges and employers will search for you online. As a reminder, the Internet is FOREVER. Sunday, May 5, 2013
- 20. A Few Exercises EliRose.com -- @EliRoseSocial - Choose a username to be used across all social media accounts (Twitter allows 15 characters) - Craft a social media bio (i.e. Twitter limits you to 160 characters) - Create a list of 3-5 keywords that describe you - What are some ideas for you to blog about? Sunday, May 5, 2013
- 21. Terms of Service • Facebook: – https://www.facebook.com/legal/terms – https://www.facebook.com/page_guidelines.php#promotionsguidelines • Twitter: – https://twitter.com/tos – https://support.twitter.com/articles/18311-the-twitter-rules – https://support.twitter.com/articles/68877-guidelines-for-contests-on-twitter • Pinterest: – http://pinterest.com/about/terms/ – http://business.pinterest.com/logos-and-marketing-guidelines/#ads • Google+: – https://developers.google.com/+/terms – http://www.google.com/+/policy/pagesterm.html – http://www.google.com/+/policy/pagescontestpolicy.html EliRose.com -- @EliRoseSocial Sunday, May 5, 2013