Social Media Workshop - Basics and Protips
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The document outlines a social media workshop led by instructor Peter Mitchell, focusing on effective strategies and tips for utilizing platforms like Facebook and Twitter. It covers various aspects including Facebook's interface changes, social media strategies for increased engagement, Twitter basics and communication techniques, as well as guidelines for creating shareable content. Additionally, it emphasizes the importance of maintaining a brand's voice and integrating social media with other communication channels.
Social Media Workshop - Basics and Protips
- 1. Nice World Technology Training Social Media Workshop Class One Facebook, Twitter and More Instructor Peter (NICE) Mitchell peter@petenice.com URL www.niceworldtech.com Monday, July 15, 13
- 2. Keeping up with social • Social media is not a new thing - The many to many paradigm - The Well • Learn how to learn - Create a second identity - Learn by testing - Use multiple browsers and clear cache • Subscribe to the right resources - Facebook News - Inside Facebook - Official Twitter Blog Monday, July 15, 13
- 3. Keeping up with social Check yourself out You may be surprised at what you’re sharing Monday, July 15, 13
- 4. Facebook is changing Advertisers want really rich things like big pictures or videos, and we haven’t provided those things historically” - Mark Zuckerberg New York Times, March 2013 “ Monday, July 15, 13
- 5. Facebook is changing Timeline changes - January 2013 Monday, July 15, 13
- 6. Facebook is changing What are you doing? - April 2013 Monday, July 15, 13
- 7. Facebook is changing Star ratings - May 2013 Monday, July 15, 13
- 8. Facebook is changing Page insights - June 2013 Monday, July 15, 13
- 9. Facebook basics “I already know how to post stuff on Facebook” - Social Media Student Monday, July 15, 13
- 10. Facebook basics Tag friends and pages Monday, July 15, 13
- 11. Facebook basics Use the @ symbol to start a tag Monday, July 15, 13
- 12. Facebook basics Location location location Monday, July 15, 13
- 13. Facebook basics What are you doing? Object mapping! Monday, July 15, 13
- 14. Facebook basics I am now linked to Harry Potter for all eternity in the social cloud Monday, July 15, 13
- 15. Facebook basics You’re all done! or, are you? Monday, July 15, 13
- 16. Facebook tips Annotated Guide to Facebook Success Monday, July 15, 13
- 17. Annotated Guide to Facebook Success Monday, July 15, 13
- 18. Annotated Guide to Facebook Success Monday, July 15, 13
- 19. Annotated Guide to Facebook Success LIVE DEMO 1. Tag 2. Hash 3. URL Let’s do this! Monday, July 15, 13
- 20. Facebook pro tips Monday, July 15, 13
- 21. Facebook pro tips Use the “highlight” feature Embiggen graphics on your wall Monday, July 15, 13
- 22. Facebook pro tips Use the “highlight” feature BOOM! Monday, July 15, 13
- 23. Facebook pro tips Use the “highlight” feature On mobile, not so much Monday, July 15, 13
- 24. Facebook pro tips Create image macros “A rule or pattern that specifies how a certain input sequence should be mapped to an output sequence” - Wiki Monday, July 15, 13
- 25. Facebook pro tips Create image macros Why your Facebook feed is crammed with visual gags - Slate • Algorithym changes • Larger display • Meme generators Monday, July 15, 13
- 26. Facebook pro tips Tell a story with your gallery Monday, July 15, 13
- 27. Facebook pro tips Schedule a post to appear later When? - Saturday 12pm - Wednesday 3pm Monday, July 15, 13
- 28. Facebook pro tips Get creative with your timeline cover Monday, July 15, 13
- 29. Facebook pro tips Monday, July 15, 13
- 30. Facebook pro tips Monday, July 15, 13
- 31. Facebook pro tips Monday, July 15, 13
- 32. Facebook pro tips Here’s how Best image sizes for your Facebook Timeline page - GroSocial Monday, July 15, 13
- 33. Facebook pro tips Use a short url to push message URL shorteners - Bit.ly - Fur.ly - Moourl.com Monday, July 15, 13
- 34. Facebook pro tips Use Facebook video effectively Tag the subjects in your video - Tag the update - Tag the video - Here's how Monday, July 15, 13
- 35. Facebook pro tips Use Facebook video effectively Edit the video thumbnail Monday, July 15, 13
- 36. Facebook pro tips Use Facebook video effectively Monday, July 15, 13
- 37. Facebook pro tips Use Facebook video effectively Monday, July 15, 13
- 38. Facebook pro tips Use integrated web tools SoundCloud Facebook Monday, July 15, 13
- 39. Facebook pro tips Pay for a promoted post Organic content is limited by EdgeRank • Affinity - relationship between users • Weight - type of story • Time - how recently an action was taken Monday, July 15, 13
- 40. Facebook pro tips Pay for a promoted post "Your promoted posts will be seen by a larger percentage of the people who like your Page than would normally see it. It will also be seen by a larger percentage of the friends of people who interact with your post." - Facebook How to create a promoted post Monday, July 15, 13
- 41. Social media strategy Monday, July 15, 13
- 42. Social media strategy Create Alliances Use the like tool on content and comments Monday, July 15, 13
- 43. Social media strategy Create Alliances Use the mention feature Monday, July 15, 13
- 44. Social media strategy Include a call to action “Which is better: Harry Potter or Twilight?” “Which is better: Harry Potter or Twilight? Tell us in the comments!” “My hampster fell into the garbage disposal. Click Like if you will miss him.” Monday, July 15, 13
- 45. Social media strategy Create content that is shareable Rules • Make content that is useful • Provoke a conversation • Strike an emotional chord • Help visitors define themselves • Help visitors look smart • Be funny Monday, July 15, 13
- 46. Social media strategy Create content that is shareable Techniques • Use imagery • Keep it short • Write a tight-fighting headline • Track your results Monday, July 15, 13
- 47. Social media strategy The 80/20 rule Use the Pareto principle "80% of your sales will come from 20% of your customers." “80% of your content should be about or from other people, and only 20% of your posts should be about yourself.” The Social Media Hat Monday, July 15, 13
- 48. Social media strategy Practice good etiquette Dos and Don’ts • Do reply to comments • Do be careful of tone • Do set exclusive events to “private” • Do tag lightly • Don’t poke unless you’re under 14 • Don’t be intentionally vague • Don’t overshare • Don’t vent • Don’t do chain status updates • Don’t delete friends Monday, July 15, 13
- 49. Social media strategy Use brand appropriate tone The right tone of voice “social media networks were created for individuals, not for companies. Thus, it is imperative to be authentic, approachable, inclusive, expressive, and to keep your ears open, just as you would with any conversation.” Develop your brand’s voice by looking at it as a personality rather than a company. Monday, July 15, 13
- 50. Social media strategy Use brand appropriate tone Creating a social media style guide • Be friendly, approachable and responsive. • Use inclusive language (us, we, you) • Talk like a person, not a press release • Be honest; don’t feign omniscience • Be expressive, when appropriate. • Find opportunities to naturally build engagement hooks into your posts Monday, July 15, 13
- 51. Good or bad? Let’s discuss the following FB posts Monday, July 15, 13
- 52. Good or bad? Monday, July 15, 13
- 53. Good or bad? Monday, July 15, 13
- 54. Good or bad? Monday, July 15, 13
- 55. Good or bad? Monday, July 15, 13
- 56. Good or bad? Monday, July 15, 13
- 57. Good or bad? Monday, July 15, 13
- 58. 140 tweaks Twitter started as an SMS tool, limited characters to allow for message and header. What is it today? • Subscription service, alternative to RSS • One to many & one to one communications • Multimedia aggregation platform Monday, July 15, 13
- 59. Twitter basics “Twitter is so easy, you have to do it” - Stan Schroeder, Mashable Monday, July 15, 13
- 60. Twitter basics Hello world! I can delete me (kinda) Monday, July 15, 13
- 61. Twitter basics Share and embed, very cool Monday, July 15, 13
- 62. Twitter basics Share via email Monday, July 15, 13
- 63. Twitter basics You’ve got mail Monday, July 15, 13
- 64. Twitter basics You’ve got embed Monday, July 15, 13
- 65. Twitter basics Twitter is all about hypertext Monday, July 15, 13
- 66. Twitter basics ...and increasingly about integrated content (this is a twitter card) Monday, July 15, 13
- 67. Communicate Publicly private conversations Monday, July 15, 13
- 68. Twitter and sms With SMS you can ramp up your one to one communications within the Twitterverse. Communicate Monday, July 15, 13
- 69. Twitter and sms Communicate Using desktop web interface, go to gear icon Monday, July 15, 13
- 70. Twitter and sms Communicate Monday, July 15, 13
- 71. Twitter and sms Communicate Monday, July 15, 13
- 72. @reply Communicate Start tweet with @reply, it will send the tweet to the individual not to your followers. It will however, be visible on your wall and in Twitter search. Monday, July 15, 13
- 73. @reply Communicate If you follow both the sender and recipient of an @reply it will appear in your feed. Monday, July 15, 13
- 74. .@reply Communicate Some users start an @reply with a period (.) this will turn an @reply into an @mention so the tweet will be sent to their own followers. Monday, July 15, 13
- 75. @mention Communicate @mention will appear on the recipients “connect” tab. They may also get an email, depending on their settings. Monday, July 15, 13
- 76. Direct message Communicate d username will send a direct message to a user if you both follow each other. Monday, July 15, 13
- 77. Direct message Communicate d username will send a direct message to a user if you both follow each other. Monday, July 15, 13
- 78. Direct message Communicate d username will send a direct message to a user if you both follow each other. Monday, July 15, 13
- 79. Promote Monday, July 15, 13
- 80. Identify influencers Promote Twitter users who can make an impact • Have many followers (volume) • Have the right followers (niche) • Are often re-tweeted (high value content) How to find? • Native tool search.twitter.com • Free tools klout.com kred.com • Paid tools Radian6 (salesforce) Monday, July 15, 13
- 81. Follow Promote I’ve been followed, it’s the best thing ever! Monday, July 15, 13
- 82. Follow Promote I have been followed! It’s in my “connect” tab Monday, July 15, 13
- 83. Follow Promote Be aware of your follower to friend ratio Monday, July 15, 13
- 84. Follow Promote Check your follower to friend ratio here My ratio is terrible :-( Monday, July 15, 13
- 85. Reach out Promote @reply to influencers, be helpful Monday, July 15, 13
- 86. Reach out Promote @mention influencers, start conversations Monday, July 15, 13
- 87. Reach out Promote @mention influencers, start conversations Monday, July 15, 13
- 88. Reach out Promote Thank you for noticing me! 7 ways to thank someone for RT Monday, July 15, 13
- 89. Retweet Promote I’ve been retweeted! It’s the best thing ever! Monday, July 15, 13
- 90. Retweet Promote I’ve been retweeted! It’s the best thing ever! Monday, July 15, 13
- 91. Favorite Promote Easy way to show your support and be noticed Monday, July 15, 13
- 92. Favorite Promote The user may get an email message Monday, July 15, 13
- 93. Favorite Promote They may see your action in the “connect” tab Monday, July 15, 13
- 94. Build lists Promote Lists are primarily a tool to organize... Monday, July 15, 13
- 95. Build lists Promote Lists can also be used for outreach Monday, July 15, 13
- 96. Campaign Promote Increase momentum before an event by retweeting event- related content Monday, July 15, 13
- 97. #hashtag #Hashtag • Aggregate conversations (tool) • Meta-concept (idea) What’s it good for? • Start or join a topic • Host or join a chat • Organize your own content • Be found • Useful hashtag tools Monday, July 15, 13
- 98. Jargon Twitter Bots FailWhale FTW (for the win) IMO (in my opinion) OH (overheard) HT (heard through) RT (retweet) via (an idea from) Official Twitter Glossary Monday, July 15, 13
- 99. Twitter pro tips Monday, July 15, 13
- 100. Design tips Create a custom background image Twitter pro tips Monday, July 15, 13
- 101. Design tips Get clever with your profile image • Face front • Headshot (mostly) • Appealing • Good lighting • Creative Twitter pro tips Monday, July 15, 13
- 102. Design tips Profile picture and header image together Twitter pro tips Monday, July 15, 13
- 103. Tweet strategically Twitter pro tips Tips from Dan Zarella Monday, July 15, 13
- 104. Tweet strategically Twitter pro tips Monday, July 15, 13
- 105. Tweet strategically Twitter pro tips Monday, July 15, 13
- 106. Tweet strategically Twitter pro tips Monday, July 15, 13
- 107. Tweet strategically Twitter pro tips Monday, July 15, 13
- 108. Tweet strategically Twitter pro tips Monday, July 15, 13
- 109. Twitter keys Add UTF-8 characters (sparingly) how to Twitter pro tips Monday, July 15, 13
- 110. Twitter keys Twitter pro tips LIKE THE COOL KIDS DO! Monday, July 15, 13
- 111. How urls are treated • URL’s are truncated to 22 characters • All URL’s are shortened using t.co • Bad news for bit.ly Twitter pro tips Monday, July 15, 13
- 112. Add images to tweets Twitter pro tips Monday, July 15, 13
- 113. Add images to tweets Twitter pro tips Monday, July 15, 13
- 114. Add images to tweets Twitter pro tips Monday, July 15, 13
- 115. Use integrated platforms Twitter pro tips Soundcloud integrates nicely with Twitter Monday, July 15, 13
- 116. Use integrated platforms Twitter pro tips So does YouTube Monday, July 15, 13
- 117. Use integrated platforms Twitter pro tips Twitter cards, photos, videos, music, article extracts, app downloads Monday, July 15, 13
- 118. Cool tools Monday, July 15, 13
- 119. Desktop apps Tweetdeck and more Cool tools Monday, July 15, 13
- 120. Mobile apps Twitter, Twitteriffic, Tweetbot, Plume Cool tools Monday, July 15, 13
- 121. Research apps Klout Cool tools Monday, July 15, 13
- 122. More apps Integrated content apps: Path Full circle marketing apps: HubSpot Crazy cool apps: IFTTT.com Cool tools Monday, July 15, 13
- 123. Cross media strategy Social is not a tactic, it’s an ingredient • Promote across platforms, web, email, etc. • Atomize your content, more is more • Integrate social into virtual and meetspace • Create full circle campaigns Monday, July 15, 13
- 124. Worshop Two EXTEND REACH • Website integration techniques • Recruitment and activation tools • Email newsletter tips PRODUCE EVENTS • Leverage social to supercharge events • Field media production how-to CREATE CONTENT • Tools to make great content for social • Best techniques for YouTube Monday, July 15, 13