Week 2: Beginning Social Media
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This document serves as a guide for leveraging social media, particularly Twitter, for effective communication and branding. It highlights the importance of engaging content, understanding the audience, and utilizing various tools and strategies to maximize reach and interaction. Key topics include crafting tweets, the significance of retweeting, and building a personal brand through social media engagement.
Week 2: Beginning Social Media
- 1. Session 2: Beginning Social Media ●Professional Certificate in Digital & Social Media ●Instructor: Dorrine Mendoza dorrinem@gmail.com 1
- 2. As you start consider ●What your message is ●What your desired outcome is ●Who your target audience is ● Where/how to find and create quality content appropriate to this audience Is the work you post clickable, linkable, shareable, embeddable? 15
- 3. Every Tweet ● Will be forever recorded in the Library of Congress, preserved for all time. ●Every Tweet is a mission to engage, be useful and connect. Every social media message should be one or more of these: Helpful, Useful, Informative, Relevant, Practical, Actionable, Timely, Generous, Credible, Brief, Entertaining and FUN or at least Occasionally Funny. Is the work you post clickable, linkable, shareable, embeddable? 15
- 4. Engagement & Quality Content ● Find it. Share it. ● Topics should cover ways to: ● To promote content and drive traffic ● Open dialogue with the community they are trying to reach ● Research and news gathering ● Crowdsourcing for a community of resources ● The changing news/journalism landscape ● Blog & website integration ● How to build a network ● How to establish a personal brand 15
- 5. Twitter What can you do there? As a social network, Twitter revolves around the principle of followers. When you choose to follow another Twitter user, that user's tweets appear in reverse chronological order on your main Twitter page. If you follow 20 people, you'll see a mix of tweets scrolling down the page: breakfast-cereal updates, interesting new links, music recommendations, even musings on the future of education. ● Users can group posts together by topic or type by use of hashtags – words or phrases prefixed with a "#" sign. ● Similarly, the "@" sign followed by a username is used for mentioning or replying to other users. ● To repost a message from another Twitter user, and share it with one's own followers, the retweet function is symbolized by "RT" in the message. ● In late 2009, the "Twitter Lists" feature was added, making it possible for users to follow (as well as mention and reply to) lists of authors instead of individual authors. ●MORE? 17
- 6. More on Twitter Who is on there? Twitter is used by around 7% of the total population and 9% of the Internet-using population in the U.S. and heavily driven by power users. 22.5% of users are responsible for 90% of all tweets. (Mashable) This graphic helps, too. Why should you join them? You don’t have to join to benefit. But “in terms of the overall U.S. population, the (user) numbers are still small, but the growth is steady.” (Mashable) How do I learn more? Mashable’s Topic Follow; Mashable’s Twitter Guide Book; Lynda.com (over three hours of tutorials, plus four more on social media marketing with Facebook and Twitter) Newbies guide to Twitter: http://sreetips.tumblr. com/post/87435969/twitter 18
- 7. Twitter basics ●Three types of “fools” and the 5 mistakes they each make. ●Never learned the Twitter basics. ●Doesn’t try to be a real person on Twitter. ●Is always using tricks to promote themselves. 15
- 8. Each fool makes 5 different kinds of mistakes 1. Accidentally Hiding Tweets You Meant To ● Make Public ● If the very first part of your tweet is a username (e.g. “@User Great article you wrote…”) your followers will NOT see it in their timeline unless they follow the person you are tweeting to. ●Twitter hides conversation tweets from people that don’t follow you both. ●Did you mean your tweet to be a public compliment? Then don’t hide it: put something else at the beginning of your tweet. ●For example, changing “@user You are great!” to either of these tweets will work to make your tweet seen by everyone: 1. .@user You are great! 2.You are great, @user ! ●*From: http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each-make 15
- 9. 2. Not Using Twitter tools ●No matter what the work, you need basic tools to accomplish the job. ●Some things about Twitter can be made really, really easy for you if you use the right tools. ●For example, add the Buffer button to your browser and with just a click it will send a tweet about any website you’re visiting at a time your followers are most likely to see it. ●And don’t use only Twitter.com. To making Twitter management easy and powerful, check out awesome dashboards like MarketMeSuite Twitter.com. To making Twitter management easy and powerful, check out awesome dashboards like MarketMeSuite and Twimbow Twitter.com. To making Twitter management easy and powerful, check out awesome dashboards like MarketMeSuite and Twimbow. (Tweetdeck is now part of Twitter.) Also, Hootsuite. ●Finally, check out simple tools like WhoTweetedMeFinally, check out simple tools like WhoTweetedMe and TwitSprout to see deeper into what happens to your tweets and popular topics. ●From: http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each-make 15
- 10. 3. Making your tweets hard to RT ● Many people like adding comments to their retweets. But if your tweet is too long, there isn’t room for their comment. And if it’s really too long, there won’t even be room to credit you as the person they found the tweet from. (Also discuss MT and HT) ●Keep your tweets less than 120 characters to make your tweets easier to retweet. ●From: http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each-make 4. Sending Tweets Only You Understand Explain what you’re linking to. Explain what you’re talking about. When saying something that you could add a link to that would help explain it, add the link. If your tweets are easy to understand, you’ll get more interaction and retweets—you’ll become more popular, which is the beginning of getting more followers too. From: http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each-make 15
- 11. 5. Never Making A Twitter List ●Lists help you see certain tweets separate from your main stream, even allowing you to see tweets from people you don’t follow. ●They also act like a public recommendation of the people you put on the lists. Many services determine influence in part based on what lists you’ve been added to. ●Every Twitter user should make at least three lists: ●Your closest friends (can make this private). ●People you recommend that others follow or people in your key interest area. Tweet about this so others can benefit. ●People who write tweets you love to read (often humorous). ●From: http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each-make 15
- 12. Twitter – directories wefollow.com - keyword or topic search tweepsearch.com - justtweetit.com - by subject directory Twitter suggested follower list Twitter search (keyword) socialoomph.com - paid version followerhub.com twiends.com - will be given permission to follow accounts for you famoustext.com - good place to find celebrities, famous folks and coupons 18
- 13. Twitter – url shorteners ●bit.ly ●awe.sm - social data ●t.co is Twitter's default shortener ●vanity urls 15
- 14. Twitter – Getting followers ● Post relevant and interesting content that can be shared ● Post content on trending topics if it is related to your subject area ● Register in wefollow.com directory ● Post a good photo ● Pick a good username (Google search: Career topic for suggestions) ● Fill out your bio ● Include a location ● Include a link to your website, or relevant site that offers more information about you ● Follow people who you hope will follow you back ● Interact with your followers ● Give kudos on Follow Friday ● Create and publicize lists ● Create competitions or offers ● Live tweet events and shows (if relevant) ● Use relevant hashtags ● *Sources include Search Engine Journal, Tweetsmarter 15
- 15. Twitter – Getting ReTweeted Why do I care about getting ReTweeted? To get attention ● ●To reach new audiences ●Increase followers ●Establish authority 15
- 16. ReTweet best practices ●Limit Tweets to 120 (or fewer) characters ●Tweets with links are more effective (use a url shortener) ●Use the top 20 words. Hint: They don't include me or mine ●Use intelligent language - but not too intelligent ●Use nouns and third-person verbs - Think newspaper headlines ●Offer free stuff, exclusive discounts ●Ask for the retweet *From: The Science of the Re-Tweet by Dan Zarrella ● 15
- 17. Most and least ReTweetable words 15
- 18. What’s next? ●Greplin – search all your streams, docs, etc ●Qwiki – visual, audio search ●Helioid – search results in categories ●Quora browse – an easier way to navigate ●Twyla – twitter brand pages (think flipboard/pulse) and rumored Google Propeller ●Klout – social media influence measurement ●Streetspark – more creepy location-based stuff but this collects data from user’s social networks 15
- 19. Big Players 101: Facebook How do I learn more? Facebook Resources; Mashable’s Facebook Guide Book; Mashable’s Topic Follow; Lynda.com (over three hours of tutorials) Facebook has its own blog and Pages full of helpful information including the Facebook Best Practices Guide. P.S. We’ll discuss Pages and Groups more in future session. 12
- 20. Security and privacy update 9
- 21. Mobile vs desktop 10
- 22. If you build it, will they come? Develop a social media strategy! ● ●Define goals and objectives ●Pinpoint your audience ●Identify potential evangelists ●Be helpful (More “selling” = fewer sales) ●Curate what matters ●Start using social media ●Measure results – success comes slowly From How the heck do I start building a social media marketing strategy?, Green Buzz Agency Three Keys to Social Media Influence by Jay Baer 15
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