CMUN 352 digital strategy

This document outlines a social media strategy for nonprofits that focuses on key digital areas including listening, identity, content, analytics, search, outbound communication, social media, blogs/podcasts, maps/locations, and donations. For each area, it provides example activities a nonprofit can do such as using tools like Google Alerts and analytics to listen and measure engagement, establishing an online identity through domain names and branding, creating optimized website content and forms, running search engine and social media advertising campaigns, and implementing donation processing tools. The overall goal is to help nonprofits better achieve their objectives through modern social media best practices.