COA presentation
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The document compares traditional and modern styles, noting that letterhead has transitioned from an old style to a new, updated format. Traditional approaches are contrasted with modern ones, showing how certain aspects have been revised over time to incorporate new techniques while retaining essential elements. Letterhead is used as an example of something that has evolved from older forms to newer, refreshed versions.
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COA presentation
- 9. Traditional Modern
- 17. Old New
Editor's Notes
- #3: Underneath everything this has to do with marketing and PR. Make ourselves look professional. What needs to change
- #4: Logos are a big part of culture, McDonalds, Starbucks, etc.
- #5: We don’t associate this oak tree with COA
- #8: Deliver Foods, Exercise wellness, community outreach
- #9: Mix match socks day, silly hats, sketching classes. We need to represent this side
- #10: First thing I wondered: Clean and modern and simple or old/traditional
- #12: Cartoon vs realistic looks a little creepy
- #17: Green simple professional
- #19: Bold bright attention Catching