Coca Col Case Study Of Coca-Cola

Coca Col Case Study Of Coca-Cola
Summary:
On August 5, 2003, The Centre for Science and the environment (CSE) issued a maligning news report against Coca–Cola, the leading
manufacturer, marketer and distributor of non–alcoholic beverages. The report stated that 12 major cold drink brands sold in and around
Delhi contained 'deadly pesticide residues.' Other allegations against the company were water shortages due to Coca–Cola's extraction of
water from the ground water table, discharging of harmful pollutants into the fields and rivers, including the Ganges and selling of toxic
wastes as fertilizers which further polluted the soil and water table. Also water in the community has been deemed to be unfit for
consumption due to such pollution.
The CSE accusation was based on ... Show more content on Helpwriting.net ...
The company produces its non–alcoholic beverages locally having around 7,000 employees at 27 wholly–owned bottling operations
supplemented by 17 franchisee–owned bottling operations. In addition, it indirectly creates employment for another 125,000 people via
its procurement, supply and distribution network.
INTRODUCTION:
Coca–Cola, deemed to be the no.1 brand in the world has been a success in the soft drink industry over 100 years. However, with these
success were a number of crisis that followed along the way. One such crisis was the 2003 Coca–Cola crisis, when The Centre for
Science and Environment (CSE) issued a vilifying report against Coca–Cola and Pepsico. The CSE report revealed that a few of their
products contained harmful pesticide residues which surpassed the global standards.
SITUATION:
The CSE accusation posed great fear and concern for Coca–Cola and their future standing in India. After the discovery of the harmful
pesticide residue, the Indian Government banned Coke and Pepsico products. Subsequently, Coca–Cola stock dipped $5 in the New York
Stock Exchange from $55 to $50. The two companies responded to the accusation by stating that the CSE's reports were invalid. They
further strengthen their case by conducting an independent test whose reports showed no detectable signs of
... Get more on HelpWriting.net ...

Situational Analysis Of Coca Cola Company
The Coca Cola Company (TCCC) was founded since 1886 and it has been 129 years today. TCCC is the worldwide carbonated soft
drinks industry from United States of America. There are four top five soft drinks brands of Coca Cola, Diet, Coke, Fanta and Sprite.
The other products are: Juice & juice drinks, waters, energy drinks, sports drinks, cordials and iced tea. It has licenses and markets more
than 500 beverage brands. The company has relationship with over 250 bottling partners worldwide. TCCC is manufacturing by nearly
900 plants to worldwide markets. In strengthening operations through an integrated supply chain, the company make alliances with the
Walt Disney and the McDonalds. In 2012, the key performance are highlighted by increasing ... Show more content on Helpwriting.net
...
Impact: Tax has to be paid periodically on the electricity use per month, factory waste disposal per disposure, land use tax once a year,
water usage tax and tax on income responsibly. Economical – The new foreign investment law of 2012 aimed at liberalizing the
economy by allowing the foreign investments without partnering with local businesses (Trefis, 2013). Impact: TCCC can play business
without partnering with local businesses in the Myanmar markets. Social – The consumers in Myanmar are low brand loyalty and there
is price sensitivity. Impact: Consumers lead to the low price brands according to the price sensitivity. Technological – In accessing the
electricity power form the Ministry of Electric Power, it is found that there is a limitation due to a lack of water and limited reservoir size
in the dry seasons (3–4 months) (Dapice, 2014). Impact: The Company may face some difficulties in obtaining electricity during hot
seasons so the company should have backup plans to

Energy Drinks And The Energy Drink Industry
Energy drinks have outperformed the growth in carbonates in the last few years, and present a substantial opportunity for beverage
manufacturers to extract further growth from their sales. There are many driving forces of change and critical success factors in the
energy drink industry. Companies such as Coke Cola and Pepsi contend with criticism from health officials due to the excessive caffeine
in most high–energy drinks. However, before the 2000's consumers were accustomed to carbonated soft drinks as the traditional
beverage. The shift to an energy drink, sports drink, and vitamin enhanced waters increased sales while becoming an alternative
beverage choice for a fast–paced mobile society. Therefore, this industry endures many ... Show more content on Helpwriting.net ...
. Pepsi's and Coke Cola's Dominant Economic Characteristics.
These two–company's economic characteristic include their market size and growth rate from the early 2000's to 2010. Coke and Pepsi
have struggled for years in the carbonated and non–alcoholic sector. According to Barbara Murray (2006c) "But as the pop fight has
topped out, the industry 's giants have begun relying on new product flavors and looking to noncarbonated beverages for growth."
(Murry, 2006). For instance, Coke boasts in the advertisement as the king of the soft drink; as a consumer of both products, I agree.
About 15 years ago, I was selected to participate in a critiquing of Coke and Pepsi products. Additionally, my travel to Africa in 2007
and 2010 provided the same raving review for the Coke Cola products. Apparently, Coke and Pepsi have been rivals for ages locally,
regionally, nationally, multinational, and globally, therefore, one expects them to have an on–going rivalry when marketing the high–
energy beverages. The Coca–Cola Company leads the world in manufacturing, marketing and distributing soft drinks. The company is
styled as unstoppable due to its universal appeal ranging from Minute Maid orange juice, Dasani purified water to PowerAde sports
drinks and Fuze vitamin–enhanced water. Indeed, despite the fact that Coca–Cola has ruled the drink market for the twenty years,
however, "the soft–drink giant is struggling as per–capita consumption of soda has hit multi–decade lows."

Pepsico Swot Analysis Essay
A. The SWOT analysis of PepsiCo is stated below
i. The strengths of our company Pepsi is:–
PepsiCo is the largest soft drink company in America and second largest company worldwide based on net revenue earned.
PepsiCo has acquired several brands like Pizza Hut and Kentucky Fried Chicken (KFC) in order to distribute and market them with its
own brand.
PepsiCo brand stands for quality has loyal customers all over the world
PepsiCo was the first company which introduced the use of cans and bottles and introduces new and innovative product packaging.
PepsiCo has one of the major production and distribution facilities in soft drinks and snack industries.
PepsiCo engages in various projects to help people and therefore it is considered as a ... Show more content on Helpwriting.net ...
Local brands like Kik kola, Elephant House in Sri Lanka is big threat to PepsiCo.
Several substitutes are available in local and international market like tea, coffee, water etc.
PepsiCo deals in different countries and every country has its own policies and procedures that PepsiCo has to face.
Public are becoming health aware and are going for substitutes as different studies have proved that every day consumption of
carbonated soft drinks can be unsafe for health.
Lack of Water is another threat faced by PepsiCo as it can badly have an effect on the production of Pepsi and also water is one of the
main ingredients of its other soft drinks.
i. The micro environment is concerned with broad trends and patterns in society as a whole which may affect all markets. The PEST and
the Porter's five forces analysis comes under this type of environment.
B. The pest analysis of Pepsi Co is stated below
1. Political factors
 Pepsi is a non alcoholic beverage and has to follow regulated by FDA with stability
 PepsiCo's competitors use competitive pricing strategy and Pepsi has to keep this in mind all the

Coca Cola And The Soft Drink Manufacturing Market
The primary industry Coca–Cola is in the Soft Drink Manufacturing market consisting of different types of soft drinks with its target
being at mainly restaurants and grocery stores across the United States. Varieties of coke include serves different coke flavors such as
original, vanilla, cherry, and caffeine free. Even though these different types of Coca–Cola products are sold as consumer products, they
serve as a core component for other types of soft drink products, including non–carbonated and concentrated juices. The soft drink
industry has been positioned Coca–Cola products of all kinds. Coca–Cola's market for the original coke consists of consumers of all
types who are looking for the original best tasting product ever existed in the history of soft drinks.
The president of Coca–Cola announced a new way of executing a plan to approach modern–day marketing. The Coca–Cola Company
continues to pioneer new ways to provide for the well–being of its consumers which is mainly young adults to middle–aged people.
There are two interconnected teams that are working on executing Coke's planned approach to real–time marketing, which are the Hub
and the Hustle. The Hub is a network of twenty three customer interaction centers around the world that is linked to an Atlanta–based
hub which analyzes social conversations about the Coca–Cola products. The other team, the Hustle, a development team that operates
similar to that of a newsroom to create and distribute newsworthy,

Coca Cola Company Essay
A
Project report
On
A study to understand market acceptability of Pepsi Atom
In partial fulfilment of the requirements of
Master of Management Studies
Conducted by
University of Mumbai
"A study to understand market acceptability of Pepsi Atom"
under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of
Mumbai for the academic year 2012 – 2014.
_______________
Prof. Rajesh Vyas
Project Guide
_______________ _______________
Prof. Umar Farooq Dr. Kalim Khan
Academic Coordinator Director
EXECUTIVE SUMMARY
The project gives an overview of the Indian soft drink market various players, new entrants etc. The ... Show more content on
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Coca–Cola was the 1st international soft drinks brand to enter India in early 1970's. Indian market was dominated by domestic brands,
with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange
drinks only 19%.
Up till 1977, Coca–cola was the leading soft drink brand in India. But due to norms set by the Foreign Exchange Regulation Act
(FERA), Coca–Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca–
Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable. Pure drinks, Delhi launched
Campa–Cola, to take advantage of Coke's exit and by the end of 70's, were the only Cola drink in the Indian market. In 1980, Parle,
another major Indian player launched Thums Up, the drink which till date is most popular soft–drink in India. Pure Drinks strongly
objected to Thums Up being called a "soft" drink as it felt its taste is too strong. For over a decade, Parle led the Indian soft–drinks
market, with its market share reaching a peak of 70% in1990.
Attempt 1: In May 1985, PepsiCo joined hands with the RPG group to form Agro Product Export Limited. It planned to import Cola
concentrate and sell soft–drinks under the Pepsi label and in return offered to export Juice Concentrate from Punjab. The government
rejected the proposal due

Advertisement Analysis : The Television Commercial
Ad selection:
The television commercial was telecasted in November 17, 2008 (11 years ago) through known as banned comedy type commercial. It's
a controversial ad produced by Pepsi co where a kid tried to get drink from vending machine included both Pepsi and coke. He put down
2 cokes under feet and reached the higher button to get Pepsi. At the very beginning this advertisement was telecasted in TV channels
but after imposing new advertising law this ad banned.
Ad Justification
In carbonated soft drink market since 80s to till coca–cola and Pepsi are rival company and trying to dominating each other via
advertising war through printing media, video advertising, campaigns, event and doing experiential marketing.
This advertisement ... Show more content on Helpwriting.net ...
But as the pop fight has topped out the industry's giant have began relying in new product flavor and looking noncarbonated beverage for
growth." (strategic management in global context feb 22, 2006).
The rivalry between coke and Pepsi is legendary and not just only product development and occasionally get personal collusions which
sometimes resonate their marketing and promotional activates.
As Pepsi and coke are both carbonated soft drink industry , both of them made in drugs stores where coke comprised with wine, caffeine
and coken at the very beginning and Pepsi ingredients was pepsin which helps in digestion system. Both products inner ingredients are
quite same of having
Coke Pepsi
Sugar 39 gram Sugar 41 gram
34 mg caffeine 38 mg caffeine
Pepsi appears to attack coke by using aggressive promotional advertisement and supported by famous people. One campaign that had big
impact was 1975 Pepsi Challenge, the blind taste of Pepsi and coke and asked which one they preferred.
INTRODUCTION:
Pepsi started its journey in 1998.It was invented by a pharmacist named 'Caleb bardham'. This brand is operating business in more than
200 countries.

Coca Cola And The Non Alcoholic Beverage Industry Essay
Coca–Cola Industry Coca–Cola was founded 125 years ago and has dominated the non–alcoholic beverage industry for a significant
amount of time. It currently leads the industry in market share at around 40% and 1.9 billion servings are consumed each day around the
world (Business Insider). The company is mainly known for their carbonated soft drinks, but they own around 500 brands of soft drinks,
juices, bottled waters, sports drinks, and other types of drinks. Coca–Cola has a total of 17 brands that have individual revenues of over
$1 billion including: Coca–Cola, Diet Coke, Powerade, Dasani, Fanta, and Minute Maid (Market Realist). Coca–Cola is served in over
200 countries across the world and can be enjoyed by all types of people; however, they are targeting their advertisements to rapidly
growing target markets. According to Market Realist, Coca–Cola spent $3.3 billion on advertisements in 2013 and these are geared
toward Hispanics, Millennials, and Teens, because these groups hold significant buying power. There are many players in the industry
that are necessary for getting the end products to restaurants, retailers, and customers. The value chain for Coca–Cola starts with the
syrup producer and then moves to the bottler, distributor, merchant, and finishes with the final customer (Market Realist). Alternate
Industry Definition Coca–Cola's industry is defined as consumer goods, and then more specifically non–alcoholic beverages. One could
categorize Coca–Cola as a CPG

Essay on Sobe Case Study
Question 1:
How does SoBe's position in the marketplace differ from that of conventional soft drinks?
First of all, if we think about 'conventional' soft drinks we immediately get the impression of drinks such as Coca–Cola, Pepsi and Red
Bull.
SoBe's position in the marketplace of 'soft drinks', however, seems, at least at first, absolutely different from the well–known soft drink
industries.
Coca–Cola and PepsiCo, for example, are the leading companies in the soft drink sector highly outselling the competition. With an
'ever–new–launching' strategy of actually very little differentiating products they try to touch many different target groups – the 'size'
itself, makes them 'main–stream'.
Strictly speaking, SoBe does everything ... Show more content on Helpwriting.net ...
'Red Bull' was founded in 1984, well before SoBe, and targets the same group of young partygoers. Both companies' positioning takes
place in the chiefly younger customer's minds by constantly trying to create a fashionable image. 'Red Bull', therefore, could be seen as
the 'Big Brother' of SoBe 'promoting the craziest extreme sports events in the world' .
Nevertheless, SoBe's image is accepted and enjoys growing success in its youth target market.
Not least because of the unique idea of 'selling' 'healthy hedonism'. SoBe's first beverages were based on teas and juices supplemented
with herbs and nutrients, namely ginseng, ginkgo and guarana. These contents suggested healthy products. However, 'healthy' soft drinks
seem to be something entirely new, especially for young people who often do not attach great importance to healthy products at all.
However, the combination of these aspects with an image of pleasure (hedonism) and 'coolness' made these 'lifestyle–drinks' attractive to
the target group.
The 'coolness' also derives from the packaging. 'Chunky' bottles labelled with the two–lizard logo, representing the yin and yang of life;
again suggesting healthy lifestyle–products.
SoBe also tries to listen to its customers by providing a toll–free telephone line and thus gives them the opportunity to be able to
influence the future decisions of SoBe concerning the drinks' tastes, packaging, or which event

Strengths And Weaknesses Of Pepsi
PepsiCo
Strengths
– Strong Brand Presence Globally
PepsiCo is sold in more than 200 countries, where in some of those countries Pepsi is the number one food and beverage company, such
as the United States, Canada, and Saudi Arabia. The growing middle class people globally makes the demand of high quality products
such as PepsiCo increases. The American food and beverage company has been established in China for more than thirty years and the
products are even one of the most popular product of its kind, such as Lay's (Nooyi, 2012). In addition, PepsiCo's market share in the US
outweighs the competitors as shown on Figure 1 below. This proves that PepsiCo's presence globally is really strong. Figure 1 US
Savory Snacks and Beverage Market ... Show more content on Helpwriting.net ...
Controversies can eventually affect the company's sales. Especially with the more advanced technology, controversies can be easily
spread through media. Recently, PepsiCo was under fire because of one the products, Diet Pepsi, used an artificial sweetener, aspartame,
which can lead to cancer (Huddleston, 2015). PepsiCo immediately responded and has changed the ingredient to a safer alternative to
avoid further losses. Despite the recovery action, consumers will be extra cautious to buy products from PepsiCo or even any artificial
sugar–added drinks again. It would be difficult for any company to regain customer trust for problems that are caused by the company
itself. PepsiCo should put extra care on its research and development team to avoid such problems to

Pepsi Cola As A Carbonated Soft Drink Essay
Introduction
"History has shown us that America was built on the back of positive rivalries" (StreetAuthority, 2014). Competition increases the
growth of industries through regular innovation but they also use other tricks to get an upper hand on each other, for example: Microsoft
and Apple, Ford and General Motors, or PepsiCo (NYSE: PEP) and Coco Cola (NYSE: KO) (StreetAuthority, 2014).
Pepsi is a carbonated soft drink produced and manufactured by PepsiCo (NYSE: PEP). PepsiCo Inc. was established by the merging of
Pepsi–Cola and Frito–Lay. Its World Headquarters is located at Purchase in New York. PepsiCo is an American multinational company
which also manufactures snacks, food and beverages with sales/revenue of more than 66.42 billion and having employees over 274,000
by the end of year 2013 (Forbes, PepsiCo , 2014). In 1890, Mr Caleb Bradham, a pharmacist and drugstore owner invented a new drink
called Pepsi–Cola derived from two major ingredients, Pepsin and Kola nuts. Pepsi–Cola became so popular that customer named it as
"Brad's Drink" (Pepsico, n.d.).
Coca Cola was started in 1886 by Dr John S. Pemberton, a pharmacist in Atlanta. Coca Cola sales was $46.25 billion with employees
over 130,600 as reported by the end of year 2013. Its Headquarters is located in Atlanta at Georgia (Forbes, Coca–Cola, 2014).
SWOT Analysis and Matrix
Swot analysis is an analysis of an organization's internal strengths and weaknesses alongside the opportunities and threats

Situation Analysis
10/Oct/2012 Author: Bin Liu | ID #: U1037223 |
Assignment # 2 | A Completed Analysis of Marketing Plan for Pepsi New Zealand |
Executive Summary
This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its "second leader" position in the soft drink
market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular, the internal analysis focuses on
the power of suppliers, buyers, new entrants, and product substitutes. The results show that the bargaining power of suppliers and buyers
are not great, threat from new entrants are negligible but significant from the substitutes. The external analysis focuses on the economic,
regulatory and industrial ... Show more content on Helpwriting.net ...
In the 8th section, the market implementation, evaluation and control will be addressed. And the final section is used to discuss the
ethics, social responsibility and sustainability issues of PepsiCo Inc.
I. Situation Analysis
PepsiCo Inc. is an American multinational corporation that manufactures, markets, and distributes grain–based snack foods, beverages,
and other products. Of all the products sold by PepsiCo Inc., Pepsi is one of the most representative and well–known brands and
therefore is selected for the analysis, (Bryson York Emily, 2012).
Internal Analysis – Power of Supplier
The primary objective for every enterprise is to maximise profit. According to the accounting equation, profit is obtained by subtracting
expenses from the revenue. Thus, the analysis of power of supplier is essential as it directly influences the level of expense that a
corporation faces. To understand the power of supplier, it is a good approach to first learning the components that manufacture the
product sold, and then studying the market structure of each component as the prices are largely influenced by market structure.
The materials used in Pepsi production are (1) cola and (2) can/bottle. Material suppliers for the soft drink industry do not hold much
power as the markets of these materials are competitive. The ingredient of cola consists primarily of carbonated water, sugar, and
flavourings, (Mitchell, Alan J., ed, 1995). The price of these

Case Study Of Pepsico
Introduction
PepsiCo is a multinational beverage and food corporation with its headquarters in New York, United States. PepsiCo is one of the biggest
corporations which have excelled in manufacturing, marketing and distribution of snack foods and beverages. The company came into
being after the merger of Pepsi–Cola with Frito–Lay in 1965 and since then it has expanded its business by various acquisitions which
includes Tropicana and Quaker Oats.
Pepsi–Cola was established in late 1890s by a pharmacist named Caleb Bradham. The company initially used to manufacture and sell
only carbohydrate beverages but after certain of its existence it expanded into snack foods. Pepsi– Cola introduces many new products in
the market such as Diet– Pepsi, Mountain ... Show more content on Helpwriting.net ...
Positioning relates to strategy, in the specific or tactical development phases of carrying out an objective to achieve a business' or
organization's goals, such as increasing sales volume, brand recognition, or reach in advertising. It is basically a technique of creating an
image in the minds of the customers. PepsiCo tried to position its product for the society as a whole and for the purpose of refreshment.
Pepsi positions itself on points of difference as well as points of parity. Pepsi's POD is their forward thinking attitude. Many different
methods are presented to customers on basis of which people relate to any of their product whenever someone thinks of soft drinks.
Pepsi's Brand positioning has finally always been as a refreshing cola drink for the youth, ubiquitous on just about every social occasion.
The positioning has remained same since its inception in 1898. "The brand positioning was prompted primarily by the market segments
largely untapped by coca cola (young generation) and its sweet sugary taste suited for its young consumers", Keller said. Thus it was
able to create a Point of difference from Coca Cola. The decision making process of the customer influenced by PepsiCo is shown in
Exhibit

RIBC And Pepsico
Running head: RIBC and PepsiCo 1
RIBC and PepsiCo 12
MGTU–410 Assignment One
Jesus Cabral
Brandman University
INTRODUCTION
What do Odwalla founder Greg Steltenpohl, Magatte Wade–Marchand, Entrepreneur from Senegal, Richard Lavak, a fledgling
entrepreneur from New Zealand, Jorges Goldsmit, a young Mexican–American entrepreneur and Charles Irving founder of IBIS
Organics in England have in common? Within the last few years, all five entrepreneurs have started up companies hoping to turn the
nutritional attributes, the health benefits and the refreshing taste of hibiscus beverages into a viable business proposition.
Redlands International Beverage Corporations entry into the natural beverage market with hibiscus beverages ... Show more content on
Helpwriting.net ...
(2006). Obesity Lawsuits Loom for Soft Drinks Industry.
Porter, M. E. (1989). From competitive advantage to corporate strategy. In Readings in Strategic Management (pp. 234–255). Macmillan
Education UK.
Reissig, C. J., Strain, E. C., & Griffiths, R. R. (2009). Caffeinated energy drinks?a growing problem. Drug and alcohol dependence,
99(1), 1–10.
Stevens, F. G., Plaut, V. C., & Sanchez–Burks, J. (2008). Unlocking the benefits of diversity all–inclusive multiculturalism and positive
organizational change. The Journal of Applied Behavioral Science, 44(1), 116–133.
Teece, D., Peteraf, M. A., & Leih, S. (2016). Dynamic Capabilities and Organizational Agility: Risk, Uncertainty and Entrepreneurial
Management in the Innovation Economy. Uncertainty and Entrepreneurial Management in the Innovation Economy (April 7, 2016).
Top?25?Companies?(By?Number?of?Employees) * (n.d.). In Redlands California. Retrieved November 6, 2016, from
http://cityofredlands.org/sites/default/files/ECONOMIC%20DEVELOPMENT/Data%20Center/2015%20Top%2025%20Companies%20–
%20Employees.pdf
Wagner, T., Lutz, R. J., & Weitz, B. A. (2009). Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility
perceptions. Journal of Marketing, 73(6),

Ethics Summary : The Ethical Ethics Of Pepsico
Summary PepsiCo is a multibillion–dollar food and beverage company that faces numerous ethical dilemmas: selling unhealthy
products, advocating against obesity, and creating healthier soft drinks. An ethical issue brought up is should Pepsi be penalized for
offering an addicting empty calorie product with no nutritional value. Critics claim that the soda company parallels big tobacco brands in
the way of creating and marketing an unhealthy product that the public buys, even though it is bad for their health. Americans' health has
been in danger recently with almost 36% of adults and 17% of children in the U.S. being obese. PepsiCo has also faced condemnation
from their actions of advocating adamantly against proposed food regulation in hopes of cutting down obesity. PepsiCo, however, has
taken steps to combat obesity by reducing their sugar and sodium content, but it still receives backlash due to the oxymoron of healthy
junk food. The question PepsiCo faces is should it continue selling its baseline products or should it focus on more healthy options. As
CEO of PepsiCo, Indra Nooyi has a responsibility for setting up the company for future success, and healthy food may be the solution, as
the public's general shift in attitude changes to a more health conscientious mindset. PepsiCo can appease this new mindset by
continuing to offer their staple products while partnering with and buying healthy brands like Quaker in order to promote a line of
healthy products. PepsiCo's

Stretegic Analysis of Pepsi
Strategic Analysis of PepsiCo
| |
Introduction
Pepsi co is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores restaurants and from vending
machines. The drink was first made in the 1890s by a pharmacist Caleb Bradham in New Bern, North Carolina. The brand was
trademarked on June 16 1903.The has been many Pepsi variants over the years since 1903 to name a few they have Diet Pepsi, Crystal
Pepsi, Pepsi Twist, Pepsi blue, Pepsi raw, Pepsi one etc.
PepsiCo is situated in a soft drink industry that is dominated by Coca Cola. By the time it got into the market ... Show more content on
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Because of they rely on trucks to move and distribute many of their products, fuel is also an important subject, so they are subject to the
fuel price fluctuation, and to possible fuel crisis. Operating in International Markets involves exposure to volatile movements in foreign
exchange rates. The economic impact of foreign exchange rates movements on them is complex because such changes are often linked to
variability in real growth, inflation, interest rates, governmental actions and other factors. PepsiCo is also subject to other economical
factors like money supply, energy availability and cost, business cycles, etc.
Social influences: – Pepsi is subject to the lifestyle changes, because of it bases its advertising campaigns in a concrete kind of people
with a special lifestyle, it is for that PepsiCo has to pay a special attention on the lifestyle changes. Around the world Pepsi drinkers are
defined, there is a kind of people who drinks Pepsi another kind who drinks Coca–Cola; it is for that they have to pay attention to the
social mobility for not losing a possible market. – Taking into account that PepsiCo is trying to introduce itself in underdeveloped
markets, they have to be careful with the possible problems with the governments of this countries, and with the problems could rise
from PepsiCo act with the people of this countries.

Marketing Strategies Of Pepsi
"To Study the different Marketing Strategies of PEPSI."
Made by :Yatin chawla Enrollment No:A3906413378
INTRODUCTION
Pepsi co.is an American multinational food and beverage corporation whose headquarter in New York ,U.S.A. This company deals in the
manufacturing ,marketing and distribution of grain based snack foods ,beverages, and other products.
It was formed in 1965 with he merger of Pepsi–cola and Frito–Lay.PepsiCo has expanded its product to a wider range of food and
beverage ,which includes Tropicana ,Gatorade ,etc.
Its product have generated sales of more than $1 billion each,and the products were distributed across more than 200 countries.
It is the second largest chain in the world.
OBJECTIVE S ... Show more content on Helpwriting.net ...
Fire extinguishers are thirsty strives to have the greatest piece of apple global market for soft drinks. Both players spend their energies on
capacity building, infrastructure, advocacy, etc.
Coca–Cola, be over 11 years Pepsi has been dominating the scene in the market for most soft drinks in the world and enjoy a leadership
market share. But people are difficult to maintain deep Pepsi Coca–Cola, which was to reduce the gap regularly; both represent a threat
to the other in every nook and corner of Butler through beverage sales, Pepsi has multiple product portfolio standards in its class. Anti
Pepsi took into their own hands by floating investment and $ 95 million six farms pepsin India Co., a bottling operation wholly owned
subsidiary (COBO company). Both companies follow different path to reach the same destination to say to find the biggest part of
aerated soft drinks market in

Features Of Oligopoly
Introduction What is Oligopoly? The word oligopoly has been coined from the Greek words: "Oligi" means few "polein" means to sell.
Thus, Oligopoly is a market scenario which comprises of few sellers (more than 2) of differentiated or homogenous product. Features of
Oligopoly Main features of oligopoly are as follows – 1. Small numbers of firms – The number of large firms dominating the market are
few. 2. Interdependence – Since the No. of Firms are few, so the action taken by one firm would definitely affect the other firms as well.
A change in price can evoke reaction from other firms. 3. Non–price Competition – A change in price by one firm will bring reactions
from other firms. To avoid price wars, a policy of price rigidity is followed. Firms rely on advertising, better ... Show more content on
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Non–Collusive Oligopoly – When there are no agreements between the companies in the oligopoly market, then it is called Non–
collusive Oligopoly. Herfindahl–Hirschman Index (HHI) Herfindahl–Hirschman Index is a degree of concentration of few large firms
dominating an industry. It is calculated as the sum of squares of market shares of the firm within the industry. Here the market shares are
expressed in percentage or in fractions. Its range lies between 0 to 1.0, in other words it moves from huge number of small firms in an
industry to a single monopolistic producer. As HHI increases it shows a decline in competition and increase in market power. In case
percentage is used for calculation the index range changes from 0 to 10000 points. Eg. Index of .4 = 4000 points. Formula: In India,
industries such automobiles, cement, steel, cold drinks, cigarettes etc are examples of oligopolistic market. All these industries have few
firms for each product. In this report we would be analysing the market share of cigarette industry and cold drink industry in India and
calculate their HHI as well as forecast next year's market share. Discussion about Oligopoly and HHI in Indian

Pepsi : Pepsi And Coca Cola
Overview The company that we have chosen to analyze is Pepsi. Pepsi is a brand of its parent company PepsiCo, which has a New York
stock exchange symbol of PEP. Including Pepsi, PepsiCo is comprised of 22 brands in the food and beverage industry. Those brands
include Lay's, Gatorade, Quaker, Doritos, and Mountain Dew just to name a few. Even though PepsiCo has a small presence in the food
industry, it is a major player in the beverage industry. The beverage industry is comprised of two segments; alcoholic and nonalcoholic.
PepsiCo is only present in the nonalcoholic segment. The two current controlling entities in the nonalcoholic segment are Pepsi and
Coca–Cola. Coca–Cola is the largest, controlling 42% of the soft drink market while ... Show more content on Helpwriting.net ...
While Coca–Cola has always operated using a marketing strategy that was traditional and in line with their longstanding culture, Pepsi
has taken a different approach, even attacking Coca–Cola. Pepsi has begun to market itself as "hip", "fun", and "social". They are
sponsoring music festivals and targeting the younger crowd. In essence, Pepsi is trying to create a "cool" culture. Since brand loyalty and
customer retention play huge roles in the beverage industry, it is important for Pepsi to find their identity and stick with it to ensure
lifelong customers. There is another social impact that affects the entire carbonated beverage industry. This impact is the growing
societal trend of opposing sugary beverages, more specifically soda. In the last 10 years, the average soft drink consumption has been
steadily decreasing. This is in part the result of the emergence of many different "non–soda" beverages. These beverages include vitamin
waters, zero calorie drinks, and the newest trend of water enhancers such as MiO. However, despite the emergence of new competition
the real culprit is a societal push for healthy living. People have cast a dark shadow on carbonated beverages. Interestingly enough, it is
not just sugary soda that has been given a bad rep. Diet drinks have also been chastised. There have been numerous studies, articles, and
downright accusations about the adverse effects of drinking soda with artificial sweeteners. One article links the artificial

Pepsi Versus Coke : The Real Winner
Pepsi Versus Coke: The Real Winner
Following the American Psychological Association's Guidelines
Jonathan Nichols
Gardner–Webb University
Abstract In the battle of soda wars, there have always been two, Coke and Pepsi. This report takes the two and separates them apart to
determine several factors between the two. First of all we had to define PepsiCo and Coca–Cola Companies as they are both global
companies and with PepsiCo, they are bigger than just beverages. This report just looks at beverages and North American business side
of each company. Next, how important is Coke important to Coca–Cola's business and Pepsi to PepsiCo's business. With Coke being an
exclusive beverage company, it is more important to Coca–Cola's success. However, Pepsi is still important to PepsiCo. Lastly, does
demographics play a factor on what beverage is preferred? As in the article that is mentioned later, the locals play a big part in the
success of the drink. If it isn't successful locally, it will never be successful. Also, let's not forget cost. As with anything that is purchased
there is always a cost. Beverages do play a huge part in what people buy.
Pepsi Versus Coke: The Real Winner In the world of soda wars, there has always stood two main players; Pepsi and Coke. With Coca–
Cola Company Revenue of nearly $46 billion (Coca–Cola Company, 2015) to Pepsi Company's $67 billion (PepsiCo, Inc., 2015), Pepsi
is a much bigger company in terms of

Porter's Five Forces Analysis Of Pepsico
In the case of PepsiCo, analyzing the non–alcoholic beverage industry using Porter's Five Force Analysis allows for assessment and
adjustment to the strategic plans implemented to sustain competitive advantage. Porter's Five Forces model helps outline the
competitiveness of the current market through analysis of the industry rivalry between companies, supplier power, buyer power, threat of
substitution, and the threat of new entries (Strategic Planning Tools, 2009). All of these forces affect not only a company but an industry.
To begin, competitive rivalry within an industry analyzes the current competition within that market. When a market is competitive it
"encourages companies to innovate, utilize production capacity, reduce costs and ... Show more content on Helpwriting.net ...
The last two topics within Porter's Five Force Analysis are the threats of substitutes and new entries. The threat of substitutes for
PepsiCo and Pepsi products could be considered quite high. In recent years, Americans have been cutting back soda consumption,
approximately 1.2% in 2015, and 0.9% in 2014 (Taylor, 2016). Customers have been replacing soft drinks, in particular, with water,
coffees, and all natural juices. This also leads the way for the threat of new entries. As people are tending to lean away from traditional
soft drinks, the threat of new entrants could be considered moderate. This is because the cost of entry is relatively low as it is not a
technology driven industry. Most of the cost of entry would be related to branding and marketing of the new product (Thompson, 1996).
In recent years many competitors have entered the market with desirable ingredients and non–soft–drink beverages.
Organizational Changes and Performance
When PepsiCo expanded its market globally, it also expanded into the food industry– which, in 2010, accounted for 45% of the
company's revenue in the U.S. (Reuters, 2010). With the company expanding the way it was, organizational changes needed to happen.
In 2012, the company announced a new organizational structure in which divisions were created on the two variables of business and

Obesity Campaign For A Soft Drink Company
1. BUSINESS CASE
Pros of Obesity Campaign for a soft drink company
i. In the case of business, obesity campaign can lead to awareness of the people to know more about soft drinks and can be a form of
marketing to the people. So it can lead to increase of the sales hence generating income to the company. ii. Obesity campaigns can lead
to promotions by the soft drinks company, who might develop other drinks and eating beverages which cannot lead to obesity hence
cumbering the products which contributes to obesity. By doing this the people will continue buying the new introduced products which
cannot leads to obesity hence creating profits to the company. iii. By increasing the sales of the company, it will need more workers since
work will ... Show more content on Helpwriting.net ...
iii. When the name of a company is downgraded in such a manner, people will tend to avoid buying products from the company. This is
because any products from the company will be associated with obesity. Even if the company will come up with new products, it will be
hard for people to believe that they will be good. Hence this will reduce the sales of the company.
Social Case
Pros of Obesity Campaign for a soft drink company
i. Socially, a company must be friendly to the people for it to sell its products. To the public they will be aware of Obesity campaign but
not all people will stop buying the products. So the company will still continue its operation. ii. According to the psychology of human
beings, they tend to do what is against the norm. Hence, some people will get the chance to talk more about the products hence making
more people to know about the products. iii. The average and middle class people will buy the products more to exercise whether what is
told about the products is true. This might end up increasing the sales during the obesity campaigns.
Cons of Obesity Campaign for a soft drink company
i. The specific drinks and other beverages which will be talked about in the Obesity Company will not be consumed by the public. ii.
People will tend to ignore the products from the company especially those which will be mentioned. They will take substitutes of the
same. iii. Due the company's name such as

The Soft Drink Manufacturing And Carbonated Beverages...
Introduction:
In the United States, The Soft Drink Manufacturing and carbonated beverages market is dominated by three major companies. They are
Coca–Cola, PepsiCo, and the Dr. Pepper Snapple Group. These companies account for 66% of the total market shares Coca–Cola
(28.6%), Pepsi Co Inc (26.8%), and the Dr. Pepper Snapple Group (8.6%). The carbonated soft drinks account for 65%, and
noncarbonated beverages account for 35% of the industry market. The demand for soft drinks is driven by consumer tastes preferences
and demographics. The United States soft drink manufacturing sector has 250 companies that have revenue combined with $40 billion
dollars according to recent reports. The carbonated soft drinks global sales are equal to an estimate of $350 billion dollars per year. The
global sales revenue includes nonalcoholic beverage industry as well as ice tea and bottled water.
The soft drink industry has two manufacturers that work together to bring drinks to the market. It is flavoring syrup, and concentrate, and
soft drink manufacturing. The supply chain depends on the syrup producer as the driver of the operation. The industry is made up of
flavoring syrup and concentrate and soft drink manufacturing. The bottled soft drinks follow a product life cycle, from sugar producer to
bottle, to distributor, to merchant, and then to the final consumer. Before beverages even reach the consumer, they may be distributed
through a variety of different channels

Marketing Plan for Kickstart
Kickstart Marketing Plan
Author: EcD
BUS 620: Managerial Marketing
Dr. Jan T.
March 17, 2013
Introduction This paper presents a marketing plan for Kickstart, a new product launched February 25, 2013 from Mountain Dew and
PepsiCo in the United States. PepsiCo is a beverage and snack company worldwide and Mountain Dew's Kickstart is launching out "'a
new way to do mornings' with Kickstart, a fruit–flavored caffeinated Mountain Dew beverage" (www.kickstart.com). Kickstart is
advertised to present an "alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right
amount of kick to help them start their days" (www.kickstart.com). This plan analyzes Kickstart's 4Ps ... Show more content on
Helpwriting.net ...
(McRae, 2013). For Kickstart, these industry trends can be leveraged significantly.
Climate Key Trends (PEST) In terms of the PEST Analysis, political factors (Finch, 2012; The Secret Marketer, 2011) suggest that there
is little governmental regulations regarding the non–alcoholic beverage industry domestically. There is evidence to suggest that
politicians and consumer advocacy groups have asked the U.S. Food and Drug Administration to investigate the safety of the high levels
of caffeine in energy drinks for younger people (Choi, 2013) and that other companies are under investigation for these concerns but this
does not present a barrier to the marketplace. Economically, soft drinks are not expensive and they are consumed by most everyone. The
soft drink industry is not influenced significantly by economic influences. However, the raw materials used to create soft drinks and in
juices like sugar, fruits and vitamins may affect production costs and PepsiCo's costs of production and the profit margin (Finch, 2012).
The distribution channel and transportation also affect the price of the product and the commercial tax rates can vary (Finch, 2012).
Socially (Finch, 2012), people today are sensitive towards the content of advertisements. Taking this into account, PepsiCo is targeting
the next generation of consumers, and they differentiate

Marketing Plans At Pepsico ( N.d )
Marketing plans at PepsiCo
PepsiCo (n.d.) is a global food and beverage leader with a diverse product portfolio that includes 22 brands that each generates over $1
billion in revenue ("Global Brands", n.d.). While PepsiCo is second only to Coca–Cola in the production of CSD beverages, PepsiCo is
the number one producer of snack foods in the world (Hoovers, Inc., n.d). Pepsico "has outgrown Coca–Cola in terms of revenue over
the last five years" (Cardenal, 2013, n.p.) because PepsiCo is able to leverage sales of its complementary snack foods with CSD (De
Kluyver & Pearce, 2011).
However, PepsiCo's success is a result of leadership by its long–standing CEO, Indra Nooyi and her teams across the globe in
forecasting, planning and great marketing in an ever–changing business environment. Forecasting is used by organizations to predict
future events. Planning is conducted by an organization to layout desired courses of action and desired end–states (Schroeder, Goldstein,
Rungtusanatham, 2013). Schroeder et al. (2013) point out that "[g]ood planning utilizes a forecast as an input. If the forecast is not
acceptable, sometimes a plan can be devised to change the course of events" (p. 267).
Successful Efforts Due to External Change
A significant external change and threat for carbonated soft drink (CSD) producers has been growing steadily for years due to an "
[i]ncreased focus on the health problems and the dangers associated with consuming high amounts of sugar

Pepsico: Largest US Based Food And Beverage Companies
PepsiCo is one of the largest U.S based food and beverage companies. With a strong heritage. What is now, PepsiCo was first established
in the late 1800's. What started as a small one–man operation has grown into a food and beverage megabrand, with strong competition
from both sectors of the food and beverage industry. With fierce competition from companies such as Coca–Cola, Kraft foods and
ConAgra, PepsiCo must continue to innovate while providing customers with quality products that are priced competitively to remain
relevant.
Many brands and products fall under the PepsiCo umbrella. With over 22 brands generating at least $1 billion in retail sales, including
Doritos chips, Quaker oatmeal, Gatorade sports drinks and Mountain Dew soda (Esterl ,2014). Less than half of PepsiCo's sales are from
the sale of soft drinks. Despite the fact that beverage sales make up less than half of all incoming revenue, PepsiCo is often seen as a soft
drink manufacturer. (Trefis Team 2015)."
The soft drink industry has an oligopoly market structure, with PepsiCo and Coca–Cola being the two main competitors. Coca–Cola is
#1 in soda sales, PepsiCo #2 and Dr. Pepper– Snapple #3. Other competitors in the beverage industry are Monster Beverage Corporation,
Nestlé S.A., Red Bull GmbH, as well as local and regional companies such as 7–up, Jones Soda, Faygo and Town Club ("Pepsico Inc 's",
n.d). "Approximately 64% and 17% of Coca–Cola and PepsiCo's valuation, respectively, comes from

Advantages Of Porter's Soft Drinks Industry
1. Abstract The soft drinks industry consists of the production and distribution of non–alcoholic, carbonated and sweetened water–based
drinks that are canned or bottled. It does not include other non–alcoholic beverages. With Porter's Diamond Model theory, competitive
advantages and disadvantages of Pakistan's soft drinks industry will be analyzed. 1.1 Porter's Diamond Model 2. Analysis of the
attractiveness and competitiveness for the Soft Drinks industry in Pakistan 2.1 Factor Conditions 2.1.1 Necessary resources for key
ingredients may grow scarce Soft drinks contain about 85%–99% water (The Coca–Cola Company, 2011). However, with a part of its
source surrendered to India to comply with the Indus Water treaty, this has added on ... Show more content on Helpwriting.net ...
If there are any reductions in prices, this will benefit consumers and drive demand too. Such an environment may be advantageous for
companies that are capable of offering new or local drink creations to differentiate from Coca–Cola and PepsiCo, which could eventually
result in a potential alliance with either MNC rival. Consequently, weaker and smaller rival companies will be pushed out of the market,
like the RC Cola brand managed by Pakistan Fruit Juice Company (Pakistan News Today, 2014). With profits and market share
decreasing, they will be struggling to pay tax, cut down on plant capacity and match cost inflations. Suppliers may also favor to service
MNCs instead of smaller rival companies due to the amount of business opportunity they will receive more. This is coupled with the fact
that they are only a very finite amount of suppliers in the market, so they will prioritize bigger orders first (Pakistan News Today,

Segmentation and Target Market
Segmentation and Target Market The three major players in the soft drink market are PepsiCo, Inc., the Coca–Cola Company, and the
Dr. Pepper Snapple Group (Change Lab Solutions, n.d.). All of them use effective market segmentation to target specific markets.
Effective target marketing requires that marketers, segment the market, by identifying and profiling to find a distinct group of buyers
who differ in their wants and needs (Kotler & Keller, 2012). They target their specific product to one or more market segments they have
identified, and for each target segment establish and communicate the distinctive benefit of the company's products to position
themselves in the market. Coca–Cola and Pepsi–Cola retain the first and second ... Show more content on Helpwriting.net ...
Snacking is a national pastime, so the snack foods: pretzels, chips, multi–grain snacks, granola bars, cookies cereal, rice sides, eat–and–
heat foods, would target all markets.
Behavioral Segmentation
Behavioral segmentation divides buyers into groups based on their knowledge, attitude towards, use of, or response to a product (Kotler
& Keller, 2012). When it comes to needs and benefits, you would primarily see health conscious individuals or parents buying for their
families; water, healthy oatmeal, juices, maybe diet soda, multi–grain snacks, and Quaker granola bars. In the decision role, we have the
initiator, influencer, decider, buyer, and user (Kotler & Keller, 2012). In most families everyone has a thought or opinion; however, in the
end the buyer who does the grocery shopping makes the final decision. All of the products in the PepsiCo beverage and food line are for
all occasions, a user would be any consumer wishing to make a purchase, and the usage rate would vary as much as the type of food or
beverage would vary. Loyalty status is a place where with the right advertising and marketing, PepsiCo could possibly position
themselves to the number one position. Loyal Coca–Cola drinkers are a large target market, but getting them to choose a different brand
over the one they have been loyal to for a lifetime takes some work. When Coca–Cola made the mistake of changing their recipe for a
short time, this gave Pepsi a chance to steal some

Coca Col The Invention Of A Pharmacist
History, product / services, major customers, major suppliers, and leadership, and provide a synopsis of each company. Coca–Cola was
the invention of a pharmacist in 1866 in Atlanta, Georgia. Dr. John S. Pemberton created a syrup to be added to carbonated water and
served at soda fountains. Dr. Pemberton did not live long enough to see his invention "become the worlds's #1 selling sparkling
beverage" (World). Pemberton was fortuitous in that he sold portions of his business before his death. The largest portion was sold to
Asa Candler, who began to distribute the soda to other areas besides Atlanta. What was originally just a fountain soda was about to make
its mark across the world in its distinctive bottle and advertisement jingles, leaving its brand throughout each home. For 99 years, Coca–
Cola kept the same formula. Then in 1985, two months before my high school graduation, tragically, Coca–Cola announced the New
Coke, which was later called Coke II. With the entire backlash, this didn't last very long. By July, "old" Coca–Cola was returning to the
shelves as Coca–Cola classic. Coke II and Coca–Cola Classic shared the shelves for a short period before the demise of Coke II.
According to Form 10K, "Coca–Cola is the world's largest beverage company. We own or license and market more than 500
nonalcoholic beverage brands" (Coca–Cola Annual, 2013). Their product includes all Coca–Cola, Sprite, Fanta, and Simply trademark
beverages. They also produce juice, tea,

Alternative Beverages As A Competitive Global Market
Alternative beverages have become global and innovate in recent years. They are everywhere and most people have tried one or two of
these beverages. These alternative beverages have evolves into what is known to most as energy drinks, sport drinks and vitamin drinks.
The international market has expanded and so have the sales of these products. The market has continued to change through brands and
differentiation from each other over the years. The recognition of the brands and growth are significant as demands for the alternative
beverages increase. Product innovation is one of the market's drivers of change in this industry. It is said to be one of the most important
features. Innovation is important when creating a competitive global market. Alternative beverages compete to change from the tradition
carbonated drinks because people are becoming more health conscience. Most alternate beverages have a differentiation in taste and this
is how the companies attempt to gain loyal customers. All the beverages are unique in their own way. As a result of marketing,
packaging, celebrities and endorsements this helps to create an image. Depending on the ads, this can be very beneficial for the company.
The consumers of energy drink are getting younger and younger. This has a lot to do with the innovation of the brand. The marketing ads
show young people enjoying these beverages after and during sporting events, fitness, or other strenuous activities. These

The Pros And Cons Of Soda Tax
Recently, people have become worried about the health issues associated with consuming sugary drinks, especially soda. The rate of
people being diagnosed with type–2 diabetes and cardiovascular disease has been going up primarily because of beverages with added
sugar (Cited in Crawford, 2016). Several studies have found that soda is linked to over 180,000 deaths per year (Cited in Crawford,
2016). An article by the Huffington Post (2011) said that an average American drinks about 44.7 gallons of carbonated beverages a year,
which adds up to over 350 pounds of soda. Comparatively, in 2005 an average American drank only 0.5 gallons, making soft drinks the
most consumed beverage in America (n/a, 2011). The way the government is trying to fix ... Show more content on Helpwriting.net ...
Based on a 2,000 calorie daily diet, dietitians recommend only consuming 50 grams of sugar daily. A can of Coke takes up more then
half of that amount. When interviewing some health care professionals, Kristin Raebinger a registered dietitian, found that the majority
of them quickly commented that sugar consumption is a major contributor to obesity, type 2 diabetes and heart disease (Cited in
Worthington, 2016). A lot of health care professionals think that the soda tax is the only way to stop this issue but they also think it may
be best to not pass the tax and just lower the amount of sugar in soda (Worthington,

Coke and Pepsi Learn to Compete in India
Coke and Pepsi Learn to Compete in India
Section 1:
During the 1900s and the beginning of the new millennium India's government had opened its doors wide open to foreign investors, but
the Coca–Cola Corporation and PepsiCo experienced many difficult challenges. Both companies were engulfed with unexpected
problems and difficult situations that led to the recognition that India's market was very different and special knowledge, skills and local
expertise was needed to be obtained if the two companies were to succeed. As Ronald McEachern, PepsiCo's Asia chief, stated, "India is
the beverage battlefield".
In 1991, India was in an economic crisis that was triggered by the rise in imported oil prices following the first Gulf War. During ...
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In 2007, this new technique was piloted on 100 acres and again in 2008 on 1000 acres. PepsiCo found that if only 6,000 acres were
shifted to the direct seeding, it would offset all of the water used by PepsiCo in India (PepsiCo, 2008).
Section II:
PepsiCo entered India in 1989 and has grown to become one of the country's leading food and beverage companies. One of the largest
multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of
consumers in India.
PepsiCo India and its partners have invested more than U.S. $1 billion since the company was established in the country. PepsiCo
provides direct and indirect employment to 150,000 people including suppliers and distributors.
The group has built an expansive beverage and foods business. To support its operations, PepsiCo has forty–three bottling plants in
India, of which fifteen are company owned and twenty–eight are franchise owned. In addition to this, PepsiCo's Frito Lay foods division
has three state–of–the–art plants. PepsiCo's business is based on its sustainability vision of making tomorrow better than today.
PepsiCo's commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers.
Coca–Cola, the corporation nourishing the global community with the world's largest selling soft drink concentrates since 1886, returned
to India in 1993 after a sixteen year hiatus, giving a new

Pepsico Case Study
Corporation, Hansen Natural Corporation, Kraft Foods Group, and The Kellogg Company to name a few (Jurevicius, 2017).
2. Increasing customer health consciousness: Most of PepsiCo's soft drink lines are perceived as unhealthy by consumers (Bhasin, 2017).
In an attempt to combat this image PepsiCo under Nooyi's guidance decided to turn their focus to more health conscious product options
(Cooper, 2014). PepsiCo's move to focus on more healthy products led to startling declines in their U.S. soft drink market share (Cooper,
2014).
3. Product dependence: PepsiCo products are only present in the food and beverage industry which could prove harmful in the long run
(Bhasin, 2017). In order to become a true global leader PepsiCo needs to diversify their business into other product segments (Bhasin,
2017).
4. Failed products: PepsiCo has had many failed products, like 'Crystal Pepsi', over the years that can hurt their brand image, pocket
books and opened the door for competitors to succeed where they failed (Bhasin, 2017). A few other examples of failed PepsiCo
products are: o Pepsi Blue in 2002 which was created to compete with Coca–Cola's Vanilla Coke (Bhasin, 2012). Pepsi Blue drew fire
because of the controversial coloring agent that was used in its formula, which led to its discontinuation in 2004 (Bhasin, 2012). o Josta:
Josta created in 1995 was PepsiCo's first energy drink to challenge Coca–Cola, but it was short lived and was pulled from shelves in
1999 (Bhasin, 2012).
o

A Case Study On Coca Cola And Frito Lay
The following is a case study referring to two major soft drink organizations. These two major organizations have been popular
throughout their life time. But before getting into all of that first let 's have a background to both of the companies so let 's begin with
PepsiCo. It began with the merger of Pepsi–Cola and Frito–lay. Caleb Bradham was the creator of PepsiCo. Donald M. Kendall, former
president and CEO of PepsiCo, he was the present and also chief executive officer. Another huge announcement that PepsiCo had was
acquiring Quaker Oats, so PepsiCo would gain access to Gatorade and control 83.6 percent of the sport drink market. PepsiCo would
control around 33 percent of the U.S. uncarbonate–beverage. Now giving the background to Coca–Cola their annual sales were around
20.5 billion, and market value reached 110.1 billion. The company was the largest manufacturer and distributed, and marketer of soft–
drink concentrate and syrups. One of the main reasons for this was the company 's strategy of spinning off its bottling operations to avoid
consolidation on is balance sheet.
Through this case study their will be many examples show the financial growth between the two organization beginning with Issues that
happened in the organization history to where it is now and other occurring factor they go through. Some factors include are influencing
the case based on the text and in–class discussion is that Pepsi is just trying to expand its market, also trying to promote most

Mountain Dew
Aug 13,2010
Case Analysis
Mountain Dew: Selecting new Creative
1. Introduction:–
Product/Brand under study – Mountain Dew is a Carbonated Soft Drink Invented by Hartman Beverage Company in 1940.Its Bright
yellow – Green in color and has more sugar, Citrus flavor, and Less Carbonation as compared to the other soft drinks available in the
market. It was taken over by PepsiCo in 1964 and now stands 3rd in the soft drinks category.
5 C's:–
Company – PepsiCo is one of the biggest Soft drink Company in the world. They manufacture carbonated and non–carbonated Soft
drinks along with salty, sweet and cereal based snacks. Besides Pepsi, the company, Mountain Dew brand as well.
Competitors – The retail carbonated ... Show more content on Helpwriting.net ...
* In 1999, Carbonated Soft Drinks sales suffered as a result of customer's sticker shock to a category–wide 5% retail price increase. * In
the 1990s, Mountain Dew used musicians and celebrities in its advertisements but struggled to impact the consumers. * By 1998,
PepsiCo managers were worried that the advertisements were becoming too predictable and also that the use of alternative sports was
becoming less impactful due to oversaturation. * Mountain Dew had the highest 'gate–keeping' ratings of all carbonated soft drinks. It
was the drink that mothers tried the hardest to keep out of the stomachs of their children. * PepsiCo managers had yet to find a research
method that was accurate enough to rely upon to provide definitive judgments on ad effectiveness.
Mountain Dew had much lower market penetration of the total population
Evaluation of alternatives – To end the monotonus advertising campaign the company is evaluating the following advertisements in
order to find start a new marketing campaign that will appeal the consumers. Folloeing are the pros and Cons of each Advertiesement.
Dew or Die
Plot: Dew Dudes powered by the spilt can of Mountain Dew save the world from evil villain who is threatening to blow the planet. In
between they perform daredevil maneuvers down a mountain and get side–tracked in a ski lodge with some girls.
Psychographic Imagery:
Pros:
1.

Pepsico Case Study
A. ABSTRACT
Pepsi–Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending
machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was
trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal
Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and
Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in
Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca ... Show more content on Helpwriting.net ...
Internal Audit
Strengths: * Strong multinational (brand equity) * Strong and vast distribution channels * Lack of capital constraints * Record market
share * Strong brand portfolio * Aggressiveness in the market (market leader) * Brand promotion and sponsorship
Weakness: * Targeting only young customers * Political franchises * Centralized decision making * Decline in taste * Motivational
factor * Not all product bear the company name
Internal Factor Evaluation (IFE) matrix
strengths | weight | rating | Weighted score | Strong multinational (brand equity) | 0.11 | 3 | 0.33 | Strong and vast distribution channels |
0.09 | 4 | 0.36 | Lack of capital constraints | 0.07 | 3 | 0.21 | Record market share |

Gatorade vs. Powerade
Gatorade is a flavored non–carbonated sports drink manufactured by the Quaker Oats Company, now a division of PepsiCo. Intended for
consumption during physically active occasions, Gatorade is formulated to rehydrate and replenish fluid, carbohydrates and electrolytes.
Robert Cade, Dick Malonis, Harry James Free, and Dana Shires were the medical researchers at the University of Florida who created
Gatorade in 1965. The Gators football coach, Ray Graves, was frustrated with the performance of his players during the hot summer
football practices, and asked the team doctor, one of Cade's associates, for his insight. Cade and his research team came across the
unique mix of water, sodium, sugar, potassium, phosphate, and lemon juice that is now ... Show more content on Helpwriting.net ...
Diet Pepsi ranked 17th and Diet Coke ranked 36th as having the most loyal customers to their brands. The new competition between
rival sellers is to create new varieties of soft drinks, such as vanilla and cherry, in order to keep increasing sales and enticing new
customers.
New entrants are not a strong competitive pressure for the soft drink industry. Coca–Cola and Pepsi Co dominate the industry with their
strong brand name and great distribution channels. In addition, the soft–drink industry is fully saturated and growth is small. This makes
it very difficult for new, unknown entrants to start competing against the existing firms. Another barrier to entry is the high fixed costs
for warehouses, trucks, and labor, and economies of scale. New entrants cannot compete in price without economies of scale. These high
capital requirements and market saturation make it extremely difficult for companies to enter the soft drink industry; therefore new
entrants are not a strong competitive force.
3) Threat of substitute products: Substitutes products are bottled water, sports drinks, coffee, and tea. Bottled water and sports drinks are
increasingly popular with the trend to be a more health conscious consumer. There are progressively more varieties in the water and
sports drinks that appeal to different consumers' tastes, but also appear healthier than soft drinks. In addition, coffee and tea are
competitive substitutes because they provide caffeine. The

Cross Cultural Issues In Aquafina
4.1. Cross– cultural risk
The situation/ event where cultural misunderstanding puts some human value at stake.
 The problem
In VN, In the case of PepsiCo, Aquafina is a popular product of PepsiCo, manufactured in accordance with American standards.
Aquafina has so far earned good reputation in consumers' mind.
Nevertheless, in 2015, PepsiCo officially recognized that the water used for Aquafina is treated public water (water from tap). Because
of misunderstanding of some definitions, Vietnamese people assume that Aquafina is unqualified. The differences in mind–sets, culture
makes the problems become bigger.
In America, the entire tap water system can be drunk directly from the tap. However, it is very risky if someone drinks water from ...
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At the time of 5–7 years ago, Coca–Cola persisted in its aggressive market share strategy with its retail strategy. In addition, Coca Cola
compete by monopoly strategy in caferias, fast food chains, cinema theaters. With Coca Cola, there will be without PepsiCo and vice
versa.
In 2012, when Pepsi co–operated with Suntory, Coca–Cola announced an additional $ 300 million in Vietnam to compete with each
other.
However, lately, with content–rich marketing strategies, bringing meaningful messages, Coca Cola has captured the majority of
consumer sentiment. In the middle of the year 2016, Coca Cola accounted for 41% of the beverage market while Pepsi only 22.7%.
– Tan Hiep Phat: When Vietnamese soft drink brands like Chuong Duong, Tribeco gradually fallen by the opponent's take over, Tan Hiep
Phat became the only Vietnamese brand that stands steadily in the competition. In the middle of 2016, Tan Hiep Phat holds 25.5% of soft
drink market.
"The only reason is that Tan Hiep Phat became alone in the fight with foreign brands to develop the national products, because other
domestic enterprises do not have enough financial resources, technology to catch up with the market. While the competition is getting
harder, "said one industry

Coca Col Case Study Of Coca-Cola

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