Coca cola
- 1. Management Presentation on Coca Cola
- 2. Introduction • Coca cola currently offers nearly 500 brands in over 200 countries or territories. • Provides 1.7 billion servings a day. • Coca cola owns more than ½ of the world’s beverages, affordable in all the countries. • The coca cola family includes like• Fanta• Sprite• Kinley water• Kinley soda• Thumps up• Coca cola• Minute Maidorange• Minute maidnumbu fresh• Fresca• Nestea• Limca• Coke diet maaza. • company focus on 4P factors for success of soft drink • Introduced in Pakistan in 1953 under the name Coca Cola Beverages Pakistan Limited (CCBP)
- 3. History • Coca-Cola was founded in May 1886 by Dr. John Pemberton • Name was finalized by John partner “Frank M Robinson • Only 9 servings of the soft drink were sold each day • Headquartered in Atlanta Georgia • Industry served Beverages • Areas served Worldwide
- 4. Visions • To become the best place to work • To provide the whole world a quality beverage brand • To make a difference by helping, building and supporting poor communities around the world( 3rd world countries of Asia and Africa) • Being highly effective and fast growing organization
- 5. Missions • To refresh the world • To inspire moments of happiness and optimism • To create value for customers and make difference
- 6. Values • Leadership The courage to shape a better future • Collaboration To work in a good environment with the suppliers for the production of more health effective drinks • Integrity Be real • Passion Committed in heart and mind • Diversity More brands • Quality What we do, we do well
- 7. Business Strategies • Differentiation strategy from competitors • Making strong brand image as ecofriendly and socially responsible company • Strategic Focus on: 1. Driving growth and profit earning 2. Investing in brand and business 3. Continuously increase efficiency by controlling supply chain management 4. Quality management
- 8. Continue Strategies • Corporate level strategy is based on Growth using the strength in marketing and innovation • Coca cola is also driving increased efficiency and effectiveness of its systems • More focus on health and for the well being of the common human
- 9. SWOT Analysis Strengths • Strong brand image • Socially responsible • Market leader in soft drinks • Seasonal advertising (Ramzan offer) • Sponsoring in sports • Coke studio • The company has associated its brand with emotions of the community in which it operates
- 10. Weakness • Direct competition with competitors • Continuous drinking of Coca cola cause health issues • Previous failed products such as coke zero • Highly health conscious consumers
- 11. Opportunities • Have strong market pull and can introduce new product into market • New innovation in product development • More resource allocation on sponsorship and sports • Producing new healthy and environmental friendly products • More investment on coke studio and Corporate Social responsibility
- 12. Threats • Threat from new substitutes • Health conscious consumers increased • High bargaining power of large stores and groceries • Consumer can easily switch to other drinks such as mineral water and coffee due to health issues related with Coca Cola
- 13. PESTL ANALYSIS Political Factors • Government rules can effect the company • Food and health department also has direct relation • Political stability of any country has direct relation with the distribution of products Economic Factors • Every country in which Coke is delivering products has to be clear about the economic condition of the country • Per person income has to be consider in pricing • Current economy of the designed state can effect Coca Cola
- 14. Continue PESTL Social Factors • Socio-culture of the societies has also impact on Coca Cola • Social norms of Pakistan are different from USA, so the company is advertising differently • Coca Cola is also attracting consumers by connecting with different festivals of Pakistan such as Eid special offers and Ramzan offers
- 15. Continue PESTL Technological Factors • Coca Cola is investing more on research and development to produce healthy products • More innovation in product development • More advanced machinery is used for production • Social media is used for connecting with the audiences
- 16. Continue PESTL Legal Factors • The company has strong rights and also gives rights to the employees • It has patented all of the products so the competitors cannot imitate • It also adheres to the environmental laws related with the company and produces recyclable products
- 17. Threat of new Entrant (Low) Threat of substitutes (Very strong) Bargaining power of suppliers (Low) Bargaining power of buyers (Medium) Rivalry among existing firms (High)