Coca cola Business Introduction and Overview
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Coca-Cola is the 3rd most valuable brand worldwide and the leading company in the beverage industry. It was founded in 1886 and has grown to include over 500 brands and 4,100 beverages. While revenues have declined in recent years due to health concerns, Coca-Cola remains highly profitable with $41.8 billion in revenues and 150,900 employees globally. The company's mission is to refresh the world and its values include leadership, integrity, and passion.
Coca cola Business Introduction and Overview
- 10. BAUTISTA M. | BAUTISTA P. | RANA | MERINO | GONZALES | VILLANUEVA
- 11. OUTLINE Short History Industry and Industry Standing Major Competitors Top Management Team Product line and major brands Business Performance Highlights Company Mission, Vision, Values, Philosophy, Principles
- 12. SHORT HISTORY
- 13. 1886 Coca Cola BORN 1891 Coca Cola’s first BOTTLINGIn a drug store occurre d Georgia by John Pemberton Asa Griggs Candler
- 14. Georgia by John Pemberton
- 16. Coca-Cola was made for the cure of headache and other illnesses
- 17. Sales for the first year were only $50
- 18. Only 9 servings of the soft drink were sold each day
- 19. 1899 The first bottling was done AGREEMENT 1909 400 Coca-Cola plants were operating BOTTLING
- 20. 1912 The company opened in the PHILIPPINES 1960 New BRANDS were Introduced
- 21. 1985 2000 Attempts to renew the FORMULA Most valuable brand in the WORLD
- 23. Commercial Beverage Industry: Standing: 3rd Best Company Worldwide Best Company in the Beverage Industry Worldwide
- 26. Worldwide Share
- 27. Worldwide Share
- 29. COCA COLA BUSINESS MODEL BUSINESS MODEL COCA-COLA
- 33. Global Competitors •PepsiCo Inc. •Dr Pepper •Suntory •Unilever, •Groupe Danone, •Kraft Foods Inc., •Nestlé S.A. and others.
- 34. Comparison of Financial Performance
- 35. Coca-Cola Pepsi Dr. Pepper Snapple Coca-Cola Pepsi Dr. Pepper Diet Coke Mountain Dew 7-UP Fanta Sierra Mist Schweppes Sprite Mug Root Beer A&W Root Beer Barq's Diet Pepsi Sunkist Product Line vs. Competitors
- 37. Muhtar Kent ● Currently the Chairman of Board of Directors ● Served the company as the Chairman and CEO in 2009-2017 James Quincey ● Formerly the president of the coca cola company’s europe group. ● The president and CEO of the company.
- 38. Francisco Crespo Benítez ● Senior Vice President and Chief Growth Officer of The Coca-Cola Company. ● Previously served as the President of The Coca-Cola Company’s Mexico business unit. ● In this role, Crespo led the company’s operations across its second-largest global market. J. Alexander M. Douglas, Jr. ● President of Coca-Cola North America. ● Former Senior Vice President and Global Chief Customer Officer.
- 39. Irial Finan ● Executive vice president of The Coca-Cola Company and president of Bottling Investments Group (“BIG”). ● He has responsibility for operations with more than $15 billion in revenues and more than 45,000 employees. Bernhard Goepelt ● Senior Vice President, General Counsel and Chief Legal Counsel of The Coca-Cola Company. ● He was the Associate general counsel of global marketing, commercial leadership and strategy of atlanta and also managed the administration of legal division
- 40. Robert Long ● Senior Vice President and Chief Innovation Officer of The Coca-Cola Company. ● In this role, he leads work to accelerate the growth of the company’s consumer- centric brand portfolio with hundreds of new products and continued innovation. Jennifer Mann ● Senior Vice President and Chief People Officer, as well as Chief of Staff for The Coca-Cola Company’s President and CEO, James Quincey. ● Mann accelerated the global expansion and led its development across the Coca- Cola system.
- 41. Barry Simpson ● Chief Information Officer of The Coca-Cola Company. ● In his role, Simpson oversees all of the company’s global information technology strategy, services and operations. Craig Williams ● Senior Vice President and President of the McDonald's Division of The Coca-Cola Company. ● He leads a global organization that is responsible for building the strategic alliance with McDonald's in over 35,000 restaurants in more than 100 countries.
- 42. Kathy N. Waller ● Executive Vice President, Chief Financial Officer and President, Enabling Services of The Coca-Cola Company. ● In this role, Waller is responsible for overseeing the company’s key strategic governance. Beatriz Perez ● Chief Public Affairs, Communications and Sustainability Officer for The Coca-Cola Company. ● Aligns a diverse portfolio of work against critical business objectives to support brands, communities, consumers and partners worldwide. Oversees the Company’s sports and entertainment assets such as olympics and FIFA.
- 43. Product Line and Major Brands
- 44. Product Line and Major Brands
- 47. TOTAL CURRENT ASSET: $ 34 Billion TOTAL LONG-TERM ASSET: $87 Billion TOTAL ASSET: $ 127 Billion
- 49. Number of worldwide Coke employees 150,900
- 50. Revenue Performance: Period Ending: 12/31/2016 12/31/2015 12/31/2014 12/31/2013 Total Revenue: $41,863,000 $44,294,000 $45,998,000 $46,854,000 Cost of Revenue: $16,465,000 $17,482,000 $17,889,000 $18,421,000 Gross Profit: $25,398,000 $26,812,000 $28,109,000 $28,433,000
- 51. Coca-Cola Company FY 2014 Revenues By Business Segments • Of the total $45.9 billion revenues, Coca-Cola Company generated • $17.5 billion revenues, 38% of the total, from the concentrate business • $28.5 billion revenues, 62% of the total from the finished product business Coca-Cola Company Business Segments Revenues and Revenue Share- FY
- 52. WHY THE DECLINING REVENUE
- 53. • New Demographics • More people are becoming health conscious • They see coca-cola as equivalent to sugar = obesity • Prefer non-carbonated drink • Divestiture • After years of snail-paced progress, the beverage giant is now racing to sell off its US manufacturing and distribution operations by next year so it can focus on its much more profitable concentrate-making business. • This wholesale divestment push wasn’t exactly what Coke had in mind when it acquired its largest bottler for $12.3 billion ($16bn) six years ago.
- 56. Mission: •To refresh the world. •To create value and make a difference. •To inspire moments of optimism and happiness.
- 57. Vision: People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.
- 58. Values: Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well
- 59. Focus on the market: •Focus on needs of our consumers, customers and franchise partners •Get out into the market and listen, observe and learn •Possess a world view •Focus on execution in the marketplace every day •Be insatiably curious Work smart: •Act with urgency •Remain responsive to change •Have the courage to change course when needed •Remain constructively discontent •Work efficiently Act like owners: •Be accountable for our actions and inactions •Steward system assets and focus on building value •Reward our people for taking risks and finding better ways to solve problems •Learn from our outcomes -- what worked and what didn’t Philosophy:
- 60. We have and continue to focus on all three of the components that must be put in place in a corporate context under the Principles: •A policy commitment to meet the responsibility to respect human rights; •A due diligence process to identify, prevent, mitigate and be accountable for human rights abuses; and •Processes to enable the remediation of any adverse human rights impacts the Company causes or to which it contributes.
- 61. References: The Coca-Cola Company Annual Report 2016. www.coca- colacompany.com/content/dam/journey/us/en/private/fileassets/pdf/investors/2016-AR-10-K.pdf. The Coca-Cola Company. A Short History of the Coca-Cola Company. 2011. www.coca- colacompany.com/content/dam/journey/us/en/private/fileassets/pdf/2011/05/Coca-Cola_125_years_booklet.pdf. The Coca-Cola Company. "Coca-Cola History │ World of Coca-Cola." World of Coca-Cola, www.worldofcoca-cola.com/about-us/coca- cola-history/. The Coca-Cola Company. "Coca-Cola Journey." The Coca-Cola Company, www.coca-colacompany.com/. The Coca-Cola Company. "The Coca-Cola Company Announces New International Structure, Promotes Key Leaders." The Coca-Cola Company, 24 May 2016, www.coca-colacompany.com/press-center/press-releases/the-coca-cola-company-announces-new-international- structure-promotes-key-leaders. Interbrand. "Rankings - 2016 - Best Global Brands - Best Brands." Interbrand, 2016, interbrand.com/best-brands/best-global- brands/2016/ranking/. McWilliams, Jeremiah D. "Coca-Cola No. 3 on Most Valuable Brands Ranking." The Coca-Cola Company, 5 Oct. 2016, www.coca- colacompany.com/coca-cola-unbottled/coca-cola-no-3-on-most-valuable-brands-ranking. Morningstar, Inc. "KO: Coca-Cola Co Top Competitors and Peers." Welcome to Financials.morningstar.com, 2017, financials.morningstar.com/competitors/industry-peer.action?t=KO. Nasdaq. "Coca-Cola Company (The) (KO) Income Statement." NASDAQ.com, 12 June 2017, www.nasdaq.com/symbol/ko/financials?query=income-statement. The Coca-Cola Company. "Mission, Vision & Values: The Coca-Cola Company." The Coca-Cola Company, www.coca-colacompany.com/our-company/mission-vision-values. ---. "Our Approach Human and Workplace Rights: The Coca-Cola Company." The Coca-Cola Company, www.coca-colacompany.com/our-company/human-workplace-rights. ---. "Strategic Pillars: The Coca-Cola Company." The Coca-Cola Company, www.coca-colacompany.com/our-company/diversity/strategic- pillars. ---. "Senior Leadership: The Coca-Cola Company." The Coca-Cola Company, www.coca-colacompany.com/our-company/senior-functional-leadership. Staff, Journey. "Supplier Guiding Principles: The Coca-Cola Company." The Coca-Cola Company, www.coca-colacompany.com/our-company/supplier-guiding-principles.