Coca cola minicase ppt
- 7. TO REFRESH THE WORLD TO INSPIRE MOMENTS OF OPTIMISM TO CREATE VALUE AND MAKE A DIFFERENCE THE COCA-COLA PROMISE SAYS,QUIET SIMPLY THAT “THE COCA- COLA COMPANY EXISTS TO BENEFIT AND REFRESH EVERYONE WHO IS TOUCHED BY OUR BUSSINESS COCA-COLA OBJECTIVE
- 8. Do You Know?? • ‘’Coca-cola’’ is second well known word in the world after the word okay. • The product coca-cola is 130 years old. • The coca part i believe is from the small amounts of cocaine originally in coca cola before it was banned. Crazy, I know. Cola is just another word for that type of soda.
- 9. • But How it reaches millions of people????????? • How it is effective in using tools available other than competitors?? • What distinguishes coca-cola from their competitors?? • The answer lies in the word “Mass Communication” which is primary tool for coca-cola case.
- 10. Mass Marketing Mass Marketing is the process of devising products with mass appeal and promoting them to all types of customers. The ultimate aim is to create a generic brand e.g. Hoover or Coca-Cola Coca-Cola aim their products at young and old alike and they aim to be the market leader.
- 11. Mass Marketing When carried out successfully Mass Marketing can be highly profitable. Mass Marketing High Sales Mass Production Low Costs & Higher Profits Leads to Which leads toWhich leads to
- 12. MASS MARKETING INCLUDES REMINDER ADVERTISING ADS INCLUDE TELIVISION ADS AND PRINT ADS INCENTIVES PROVIDED TO SOLIDERS DURING WORLD WAR-II PROMO SONG SPONSORSHIP
- 13. Effect of coca-cola’s sales promotion strategy
- 14. Promo Song
- 15. • Sponsorship is done by coca-cola company to various events. • The events are FIFA World Cup in 2010 and having both local and global markets operated separately. • Ultimately, the well known brand all over the world is coca-cola.
- 16. COCA-COLA STANDS FOR INTEGRITY OF ALL CULTURES AND PEOPLE FROM THOSE CULTURES……
- 17. SWOT ANALYSIS OF COCA-COLA
- 18. • Pepsi or any other company cannot surpass coca-cola in the coming decades because of its brand popularity. • If pepsi has to surpass coca-cola then first it must concentrate on good customer relations without expecting profit for few years then there is a chance subjected to a decrement in coca-cola brand name. • Coca-cola competitors are defined in the below slides.
- 21. COCA-COLA RISKS 1.THERE MUST BE COORDINATION BETWEEN LOCAL AND GLOBAL MARKETS. 2.ENSURING THAT EVEN AFTER PRODUCT INNOVATION DOESN’T DECREASE QUALITY AND LOYALTY TO CUSTOMERS
- 22. COCA-COLA OBJECTIVES MASS MARKETING BY COCA-COLA SWOT ANALYSIS OF COCA-COLA COMPETITORS OF COCA-COLA RISKS FACED BY COCA-COLA COCA-COLA INTRODUCTION
- 23. CREATED BY : KATIKI NIKHIL ELECTRONICS DEPARTMENT N I T JAMSHEDPUR. UNDER : PROF. SAMEER MATHUR IIM LUCKNOW