Share a coke campaign
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- The document discusses Coca-Cola's campaign in Australia, where 50% of teenagers had never tasted Coke and sales were decreasing. - The campaign's objective was to increase Coke consumption by attracting and connecting with young people. - The strategy involved asking people to "Share a Coke" with someone important to them by having names printed on bottles. Social media was used to promote sharing Coke and leaving messages.
Share a coke campaign
- 2. FLOW INTRODUCTION CONDITIONS IN AUSTRALIA OBJECTIVE TARGET STRATEGY RESULTS CONCLUSION
- 3. • Coca-Cola was invented in May 1886 by pharmacist Dr. John S. Pemberton in Atlanta, Georgia. INTRODUCTION John Pemberton 1831-1888
- 4. A firm believer of advertising COCA-COLA Coupon Asa Griggs Candler 1851-1929
- 5. BRANDS OF COCA COLA 500+ Products
- 6. CONDITION IN AUSTRALIA BEFORE THE CAMPAIGN : • THE 50% OF TEENAGERS AND YOUNG ADULTS HAD NEVER TASTED COCA-COLA • A GLOBALLY RECOGNISED BRAND WAS NOT KNOWN TO MOST OF THE YOUTH • SALES WAS DECREASING • THE BRAND WAS NOT CONNECTED WITH THE PEOPLE.
- 7. SHARE A COKE WITH
- 9. -Dynamic, modern lifestyle -Easy to adapt new things -Usually use social network (mainly on Facebook) Target Audience Teen & young adults (13 – 24 yrs)
- 10. Strategy • By offering the customer the sense of ownership over the brand. • Coca-Cola asked the people to “Share a Coke” With some one they know , Want to know , & With who are important in their lives. By sharing a coke they leave a message about why they want to share the coke. The social media was the main communication tool to realize this strategy
- 11. CONTD.. The also gave a chance to get their names printed on bottle. The coke cola used FACEBOOK and TWITTER as social media. The involved the consumer in the product by using the customers first names.
- 13. #SHAREACOKE
- 14. CONCLUSION CONNECT WITH THE CONSUMERS
- 15. Sir CONCLUDED