coco cola
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1. The document provides an overview of the history and operations of Coca-Cola, including its acquisition of other beverage brands, growth in stock price and advertising expenses. 2. It describes the ingredients in Coca-Cola syrup and notes that while it originally contained kola nut extract, the primary taste now comes from vanilla and cinnamon. 3. The document also outlines some problems Coca-Cola has faced such as health concerns from its products, recalls of bottles, and bans in some countries, and provides a SWOT analysis of the company's strengths, weaknesses, opportunities and threats.
![INGREDIENTS
•The primary ingredients of coca-cola syrup include corn
syrup or sucrose, caramel colour, caffeine, phosphoric
acid, coca extract, lime extract, vanilla, and glycerin.[Citation
needed]
• High fructose corn syrup or sucrose are major ingredients.
•Coca-cola syrup does not contain any kola nut extract. Since
no kola extracts are present in the recipe
•The primary taste of coca-cola comes
from vanilla and cinnamon with trace amounts
of orange, lime and lemon and spices such as nutmeg.](https://image.slidesharecdn.com/group8-140516110130-phpapp02/85/coco-cola-5-320.jpg)
coco cola
- 1. By Group 8 Reshmi Wilson Shahanas M H Jeffin George Sharath G Pillai
- 2. INTRODUCTION • Coca-cola is now owned by muhtar kent(ceo), ahemet bozer(exec. Vice pres. ) • Coca-cola acquired minute maid, thumps up, barq’s , odwalla, fuez beverages. • 1919 became a public company • 78% of companies gallon sold in market • 10.7% annual increase of stock • Coca-cola's advertising expenses of 2011 is 3.256 billion An old advertisement New advertisement
- 3. HISTORY John Pemberton, an Atlanta – based pharmacist, developed the original formula of coke. Candler had complete control of coke for $ 2,300 Candler formed “The Coca – Cola Company” Coke was sold in all parts of the US U S government passed the pure Food & Drugs Act. : A case was registered against coke and the trial
- 4. Coke was sold to an investment group headed by Earnest Woodruff for $ 25 million. Coca-Cola ( Coke ) recalled over 15 million Cans and Bottles. Belgian Health Ministry announced a ban on Coke’s drinks 1.4 billion beverages are sold each day. Marlboro Friday effected coco-cola Case was settled, coke agreeing to reduce the caffeine content by 50 %. Consistent Growth & introduction of new product CONTINUATION
- 5. INGREDIENTS •The primary ingredients of coca-cola syrup include corn syrup or sucrose, caramel colour, caffeine, phosphoric acid, coca extract, lime extract, vanilla, and glycerin.[Citation needed] • High fructose corn syrup or sucrose are major ingredients. •Coca-cola syrup does not contain any kola nut extract. Since no kola extracts are present in the recipe •The primary taste of coca-cola comes from vanilla and cinnamon with trace amounts of orange, lime and lemon and spices such as nutmeg.
- 6. PROBLEMS • School children’s affected with health problems • 15 million bottles were recalled by coca-cola • Ban of coca-cola brands in Belgium, France, Spain and Luxemburg • Causes health problems ( tooth decay, acidity) • Consist of pesticides ( found by CSE) • Environment degradation • Questionable marketing strategies.
- 7. SWOT ANALYSIS • Brand available all over the world • Brand recognition • Bottling plant • Promotional scheme • Good employees STRENGTH
- 8. WEAKNESS • The formula is not reveled • Use of addictive drugs • Health problems • Ban of coke brand in several countries
- 9. OPPORTUNITY • Wide scope • Opportunity in many business areas outlets • More schemes must be introduced TREAT • Health hazard • High competition • Weak R & D
- 10. SUGGESTIONS • Bring product variance • Physical evidence (Packaging) • Reduce of hazardous compounds • Strengthen R & D department • Retail outlets in other area of business other than schools