Coco Cola CSR
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Coca-Cola was invented in 1886 and has become one of the most popular drinks in America. The document discusses Coca-Cola's corporate social responsibility efforts, including investing over $200 million in bottling plants in Vietnam after the war and committing to additional investments. It also outlines Coca-Cola's water conservation and access projects, with the goal of returning the amount of water used in production to communities by 2020 through initiatives like providing over 56,000 people with clean water and cleaning 638 million liters for communities in 2009.
Coco Cola CSR
- 2. INTRODUCTION • In May 1886,coca cola was invented by doctor John Pemberton, a chemist from Atlanta. • Mr.Asa Candler bought the formula for coca cola and made aggressive marketing. • Coca cola was one of the American's most popular drinks. • It operating in 200 counties with a diverse product range of 500 brands and 3,300+ beverages • The company considers the “Coca-Cola” name itself worth billions of dollars.
- 3. CORPORATE SOCIAL RESPONSIBILTY CSR “Being socially responsible means not only fulfilling legal expectations, but also going beyond compliance and investing more into human capital, the environment and relations with stakeholders.”
- 4. ACTIVITES ON CSR BY COKE • After war in Vietnam, Coca Cola returned in 1994 and has invested over US $200 million with bottling plants. • It has also committed to investing an additional US $200 million by 2012. • In Vietnam, according to the Ministry of Natural Resources and Environment, an estimated 40% of rural communities still lack access to clean water. • Coca-Cola has responded to these concerns by initiating water saving and water cleaning projects.
- 5. ACTIVITES ON CSR BY COKE • The Clean Water for Communities program provided more than 56,611 people in rural communities with access to clean water. A villager demonstrates the water filtration system donated by Coca-Cola Vietnam.
- 6. ACTIVITES ON CSR BY COKE • Coca-Cola’s goal is to return to communities the amount of water that they use in beverage production by 2020. • Coca-Cola currently has 250 water projects in more than 70 countries. • Estimates to date are that in 2009 they cleaned 638 million liters for communities and 28.8 billion liters to nature.