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Co-creation - what, why and (a bit about) how
Contact: Marie Aakjær | maaa@pha.dk
• What do we mean by co-creation?
• Why does the concept emerge? why is it
relevant?
• Example from NVL pilot project
• Considerations on co-creation and
implications on content, roles, etc. in
didactic designs
2016 | Marie Aakjær | Ph.D.
AARHUS
UNIVERSITY
Social Innovation in the Prison Service
Marie Aakjær 2014
6
NN:	We	usually	do	...	or	we	don't	really	make	it	that	way.	
But	when	we	finally	do	- for	example,	here	we	have	the	
Summer	Olympics	there	- and	then	a	man	arranges	it	
all.	And	that's	the	only	thing	I	can	relate	to.	But	...	there	
we	do	nothing.	So	we	are	not	involved	in	the	games	or	
we	are	not	involved	in	what	to	do	or	...	we	are	just	
participants.
NEW ROLES AND PERCEPTIONS OF SELF
2016 | Marie Aakjær | Ph.D.
2019 | Marie Aakjær | Ph.D.
7
2019 | Marie Aakjær | Ph.D.
NEW ROLES AND PERCEPTIONS OF SELF
I:	okay…	What	do	you	get	out	of	taking	part	in	this?	
NN:	there	you	pull	some	threads	– you	have	influence	
yourself.	So	your	opinion	matters.
I:	What	do	you	get	out	of	it?
NN:	It's	important,	after	all.	So	I'm	not	just	a	participant	
or	a	companion.	So	I	also	help	create	the	road,	instead	of	
following	the	road.	[...]	You	learn	to	create	something.
Global trends
• From hierarchies to more horizontal relationships
(family, organizations, between the state & citizens)
• Technological development
• International competition
• Pressure on public budgets
(Meijer, 2014)
2019 | Marie Aakjær | Ph.D.
http://b.bimg.dk/
https://youtu.be/t7-CERo-_qM
Copenhagen 2. juli 2011
2019 | Marie Aakjær | Ph.D.
Foto fra www.danskbeton.dk
RABALDERPARKEN, ROSKILDE
2019 | Marie Aakjær | Ph.D.
CITIZEN
PUBLIC AGENCY
SERVICE +
CONTROL
Welfare system 1.0
2019 | Marie Aakjær | Ph.D.
WELFARE SYSTEM 2.0
FAMILY,
FRIENDS,
NETWORK
PRIVATE
COMPANIES,
NGO’S & CIVIL
SOCIETY
PUBLIC AGENCY
OTHER
PUBLIC
PARTNERS
CITIZEN
2019 | Marie Aakjær | Ph.D.
CO-CREATION – what are we talking about?
?
2019 | Marie Aakjær | Ph.D.
• Active collaboration between various stakeholder groups
• The ‘challenge’ is shared (cannot be owned by a single
party)
• All parties contribute resources, especially in the form of
knowledge
• Synergy: The product/result of co-creation cannot be
created or achieved without the total sum of participants
Co-creation – in my understanding
2019 | Marie Aakjær | Ph.D.
CO-CREATION: THEORETICALLY A RICH MIX
PSYCHOLOGY
MARKETING &
BUSINESS
PUCLIC
MANAGEMENT
DESIGN
MANAGEMT
INNOVATION
2019 | Marie Aakjær | Ph.D.
CO-CREATION
(e.g. Degnegaard, 2014)
OPEN INNOVATION (Chesbrough 2003)
Unknown market
Projects
Projects
Known market
2019 | Marie Aakjær | Ph.D.
Citizen Change | The Laundry
14. november 2019 17
"How do we create a training ground for mental disabled
people to help them enter a working community?"
http://sagerdersamler.dk/sager/vaskeriet-en-oevebane-for-udviklingshaemmede/
https://youtu.be/8WbC6rTUdvQ
INNOVATION of the concept of innovation
Tech-driven Marked-driven Socially driven
50-70’ties
Consumption
Production
Products
Hardware
Passive
users/consumers
Tech innovation
80-00’ties
Experience
Marketing/Branding
Emotions
Service
Active users
User driven innovation
2005 -
Transformation
Business & models of
collaboration
Processes
Network
Co-creators
Employee driven
innovation
Open innovation
Social innovation2019 | Marie Aakjær | Ph.D.
NVL – Helsinki 2014
Co-creation & NVL
“an approach to collaboration and
innovation, which seeks to bring together
people with diverse backgrounds in co-
creation of sustainable and meaningful
solutions for new learning experiences or
environments for learning.” (Aakjær 2014)
4 Levels of co-creation in learning
(Aakjær 2014, adapted from Buchanan 1992)
1. Topic, content
2. Curriculum and topics
3. Organisation of activities,
including didactics
4. Complex systems,
environments or arenas for
living, working, playing and
learning
Qualities of a co-creational approach to learning
and teaching (Bovill, 2014)
• increased engagement and motivation
• awareness of meta-cognitive perspectives
• enhanced learning experiences
ANALYSIS
A CO-CREATIONAL APPROACH TO LEARNING
2019 | Marie Aakjær | Ph.D.
Co-creation pushes
conceptions of:
• ‘Problem’ definition
• Expert- and ’user’ roles and knowledge
• Responsibility and influence
• Ideas or degrees of completeness
• Boundaries: individual, professional, sector
In a co-creation approach, participants are
addressed not as receivers of information, but as
shapers of knowledge.
CO-CREATION & learning
2019 | Marie Aakjær | Ph.D.
To which extend can participants (here in the
meaning the ‘learner’ or ‘student’) influence the
frames and content?
• ‘Frames’ may include structure, time,
legislation, process, order and sequence of
activities
• ‘Content’ may include topic, actors or
participants and approach
ANALYSIS
CO-CREATION & NVL
2019 | Marie Aakjær | Ph.D.
!
! User/challenge,
driven,or,co1
created,content,
Pre1defined,
curriculum,,
Cross,
organisational,
boundaries,
Diversity,in,
knowledge,
domains,
Individual/,
social,focus,
Learning1
by1doing,
Aesthetic,
learning,
processes,
Open,
Arena,
x! #! x! x! Social! x! x!
IFS, x! #! x! x! Individual! x! #!
Pro,
Academy,
x! x! x! x!
Individual/!
social!
x! #!
IBC, x! #! x! x! Social! x! x!
Biophilia, #! x! x! x! Individual! x! x!
!
ANALYSIS
NVL CASES - SIMILARITIES?
2019 | Marie Aakjær | Ph.D.
ANALYSIS
NVL CASES - SIMILARITIES?
TOPIC /CURRICULUM DRIVEN
USER/CHALLENGE DRIVEN
TEACHER / EXPERT(TEACHER AS)
FACILITATER
Pro Academy
IBC
Open Arena
Biophilia
IFS
Key words:
• Agency
• Identity formation
• Motivation
• Responsibility
• Drive
2019 | Marie Aakjær | Ph.D.
CO-
CREATION AS
A LEARNING
PROCESS
Co-creation cannot be taught
through lecturing, but a
learning process can be
facilitated by setting the
context (Darsø, 2014)
• Co-creation skills are
developed and learned
through experience (action
learning)
2016 | Marie Aakjær | Ph.D.
ANALYSIS | NVL-project
PEDAGOGICAL APPROACH
• Based in participants practice, challenges and motivation
• Experience based
• Co-creational approach
• Experimental approach
• Visible meaning for participants
• Awareness and responsibility
Learning by doing (Dewey, 1969)
Experiential learning (Kolb, 1985)
• Through boundary encounters
• Dialogue between multiple perspectives
• Horizontal (as complementary to vertical)
• Through action
• A facilitated process
30
HOW DOES LEARNING TAKE PLACE IN CO-CREATION?
2019 | Marie Aakjær | Ph.D.
Aakjær, M. (2018). Co-design in the prison
service – A learning perspective on employee-
driven innovation. International Journal of
Entrepreneurship and Innovation Management
(IJEIM), 2018, Vol. 22 No. 4/5
Innovation competency (Darsø, 2012)
Mastering social
interaction that
enhances innovation
• Leadership
• Communication
• Facilitation
Intra-innovative
competency
Socio-
innovative
competency
Consciousness and
sensitivity in relation to
own and others’ talents,
preferences and potentials
for development and
innovation
• Inner transformation
• Conscious awareness
of self and others
How might we work with co-creation?
1. How Might We work with equality in
co-creation?
2. HMW create a flexible framework for
contributing and participating?
3. What can support us in working with
dynamic processes where the goal, or
the path to the goal, is not necessarily
known?
4. HMW create a mutual openness, where
one is curious and open to the project
to be co-created?
5. HMW create a shared commitment
with the actors involved so that we lift
in droves?
Model & inspiration from Sund by Netværket https://sund-by-
net.dk/?s=samskabelse

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Co-creation - what, why and (a bit about) how

  • 2. Contact: Marie Aakjær | maaa@pha.dk
  • 3. • What do we mean by co-creation? • Why does the concept emerge? why is it relevant? • Example from NVL pilot project • Considerations on co-creation and implications on content, roles, etc. in didactic designs
  • 4. 2016 | Marie Aakjær | Ph.D.
  • 5. AARHUS UNIVERSITY Social Innovation in the Prison Service Marie Aakjær 2014
  • 7. 7 2019 | Marie Aakjær | Ph.D. NEW ROLES AND PERCEPTIONS OF SELF I: okay… What do you get out of taking part in this? NN: there you pull some threads – you have influence yourself. So your opinion matters. I: What do you get out of it? NN: It's important, after all. So I'm not just a participant or a companion. So I also help create the road, instead of following the road. [...] You learn to create something.
  • 8. Global trends • From hierarchies to more horizontal relationships (family, organizations, between the state & citizens) • Technological development • International competition • Pressure on public budgets (Meijer, 2014) 2019 | Marie Aakjær | Ph.D.
  • 10. Foto fra www.danskbeton.dk RABALDERPARKEN, ROSKILDE 2019 | Marie Aakjær | Ph.D.
  • 11. CITIZEN PUBLIC AGENCY SERVICE + CONTROL Welfare system 1.0 2019 | Marie Aakjær | Ph.D.
  • 12. WELFARE SYSTEM 2.0 FAMILY, FRIENDS, NETWORK PRIVATE COMPANIES, NGO’S & CIVIL SOCIETY PUBLIC AGENCY OTHER PUBLIC PARTNERS CITIZEN 2019 | Marie Aakjær | Ph.D.
  • 13. CO-CREATION – what are we talking about? ? 2019 | Marie Aakjær | Ph.D.
  • 14. • Active collaboration between various stakeholder groups • The ‘challenge’ is shared (cannot be owned by a single party) • All parties contribute resources, especially in the form of knowledge • Synergy: The product/result of co-creation cannot be created or achieved without the total sum of participants Co-creation – in my understanding 2019 | Marie Aakjær | Ph.D.
  • 15. CO-CREATION: THEORETICALLY A RICH MIX PSYCHOLOGY MARKETING & BUSINESS PUCLIC MANAGEMENT DESIGN MANAGEMT INNOVATION 2019 | Marie Aakjær | Ph.D. CO-CREATION (e.g. Degnegaard, 2014)
  • 16. OPEN INNOVATION (Chesbrough 2003) Unknown market Projects Projects Known market 2019 | Marie Aakjær | Ph.D.
  • 17. Citizen Change | The Laundry 14. november 2019 17 "How do we create a training ground for mental disabled people to help them enter a working community?" http://sagerdersamler.dk/sager/vaskeriet-en-oevebane-for-udviklingshaemmede/ https://youtu.be/8WbC6rTUdvQ
  • 18. INNOVATION of the concept of innovation Tech-driven Marked-driven Socially driven 50-70’ties Consumption Production Products Hardware Passive users/consumers Tech innovation 80-00’ties Experience Marketing/Branding Emotions Service Active users User driven innovation 2005 - Transformation Business & models of collaboration Processes Network Co-creators Employee driven innovation Open innovation Social innovation2019 | Marie Aakjær | Ph.D.
  • 20. Co-creation & NVL “an approach to collaboration and innovation, which seeks to bring together people with diverse backgrounds in co- creation of sustainable and meaningful solutions for new learning experiences or environments for learning.” (Aakjær 2014)
  • 21. 4 Levels of co-creation in learning (Aakjær 2014, adapted from Buchanan 1992) 1. Topic, content 2. Curriculum and topics 3. Organisation of activities, including didactics 4. Complex systems, environments or arenas for living, working, playing and learning
  • 22. Qualities of a co-creational approach to learning and teaching (Bovill, 2014) • increased engagement and motivation • awareness of meta-cognitive perspectives • enhanced learning experiences ANALYSIS A CO-CREATIONAL APPROACH TO LEARNING 2019 | Marie Aakjær | Ph.D.
  • 23. Co-creation pushes conceptions of: • ‘Problem’ definition • Expert- and ’user’ roles and knowledge • Responsibility and influence • Ideas or degrees of completeness • Boundaries: individual, professional, sector
  • 24. In a co-creation approach, participants are addressed not as receivers of information, but as shapers of knowledge. CO-CREATION & learning 2019 | Marie Aakjær | Ph.D.
  • 25. To which extend can participants (here in the meaning the ‘learner’ or ‘student’) influence the frames and content? • ‘Frames’ may include structure, time, legislation, process, order and sequence of activities • ‘Content’ may include topic, actors or participants and approach ANALYSIS CO-CREATION & NVL 2019 | Marie Aakjær | Ph.D.
  • 26. ! ! User/challenge, driven,or,co1 created,content, Pre1defined, curriculum,, Cross, organisational, boundaries, Diversity,in, knowledge, domains, Individual/, social,focus, Learning1 by1doing, Aesthetic, learning, processes, Open, Arena, x! #! x! x! Social! x! x! IFS, x! #! x! x! Individual! x! #! Pro, Academy, x! x! x! x! Individual/! social! x! #! IBC, x! #! x! x! Social! x! x! Biophilia, #! x! x! x! Individual! x! x! ! ANALYSIS NVL CASES - SIMILARITIES? 2019 | Marie Aakjær | Ph.D.
  • 27. ANALYSIS NVL CASES - SIMILARITIES? TOPIC /CURRICULUM DRIVEN USER/CHALLENGE DRIVEN TEACHER / EXPERT(TEACHER AS) FACILITATER Pro Academy IBC Open Arena Biophilia IFS Key words: • Agency • Identity formation • Motivation • Responsibility • Drive 2019 | Marie Aakjær | Ph.D.
  • 28. CO- CREATION AS A LEARNING PROCESS Co-creation cannot be taught through lecturing, but a learning process can be facilitated by setting the context (Darsø, 2014) • Co-creation skills are developed and learned through experience (action learning) 2016 | Marie Aakjær | Ph.D.
  • 29. ANALYSIS | NVL-project PEDAGOGICAL APPROACH • Based in participants practice, challenges and motivation • Experience based • Co-creational approach • Experimental approach • Visible meaning for participants • Awareness and responsibility Learning by doing (Dewey, 1969) Experiential learning (Kolb, 1985)
  • 30. • Through boundary encounters • Dialogue between multiple perspectives • Horizontal (as complementary to vertical) • Through action • A facilitated process 30 HOW DOES LEARNING TAKE PLACE IN CO-CREATION? 2019 | Marie Aakjær | Ph.D. Aakjær, M. (2018). Co-design in the prison service – A learning perspective on employee- driven innovation. International Journal of Entrepreneurship and Innovation Management (IJEIM), 2018, Vol. 22 No. 4/5
  • 31. Innovation competency (Darsø, 2012) Mastering social interaction that enhances innovation • Leadership • Communication • Facilitation Intra-innovative competency Socio- innovative competency Consciousness and sensitivity in relation to own and others’ talents, preferences and potentials for development and innovation • Inner transformation • Conscious awareness of self and others
  • 32. How might we work with co-creation? 1. How Might We work with equality in co-creation? 2. HMW create a flexible framework for contributing and participating? 3. What can support us in working with dynamic processes where the goal, or the path to the goal, is not necessarily known? 4. HMW create a mutual openness, where one is curious and open to the project to be co-created? 5. HMW create a shared commitment with the actors involved so that we lift in droves? Model & inspiration from Sund by Netværket https://sund-by- net.dk/?s=samskabelse