Code and Convention
- 1. Ifrah Abdi Khalif When it comes to film poster the producers or distributors of the film are more likely to put lot of money toward the film posters because posters are one of the main things which attracted the audience to watch the film. If the image on the poster doesn’t attract the audience. Furthermore If the plot or theme and most importantly genre are not clear in the film poster then there is higher chance of them not liking the poster or even watching. ‘When a stranger calls’ poster shows a female on the phone and by her facial expression we can tell that she is scared and horrified. Behind her we can see a shadow of man which we cant identify. Yellow and black are the main colours which are presented on the poster and from the first look we can tell that this poster is quite obviously an thriller.
- 2. Every film posters will always have the film’s title on it because without the title no one will know what the film is called and it would be difficult for the audience to find out more information about the film. By looking at the title of the film which is called ‘Unknown’ we can tell that the character is having issue figuring who they are. When it comes to the image of the film it can be stills image from the film, character shots but they always contain some type of iconography to reveal the film’s genre and something about the film and the character. Images on posters represent the narrative of the film, so its important that it is very clear.
- 3. Most of films would use quotes, recommendations and ratings. Once a film has been screened to critics. The promotion team of the film can re-create another posters, which is called orre-cut trailers which include positive reviews, ratings, feedback and recommendations. Usually they use bunch of words from the dictionary to describe to whole film in couple of words.#