Promotional method
- 1. Ifrah Khalif When it comes to promoting my film there are several methods, which I can use. There is modern day methods, which are anything that is to do with digital media and traditional methods of promoting a film. By promoting my film I will be able to attract my target audience. In the same way, by using promotional methods, it will set a trend for my film, which then will allow vast majority of the country to be aware of my film as soon as it is released. By promoting my film there is a high chance of it reaching internationally, allowing the fans to increase. I can also use above the line and below line method to promote my film
- 2. To promote my film I aim to use modern promotional methods as well as traditional methods because the new generation are used to the new technology, which keeps on developing every year. Also they have been brought up with these technology, so therefore they known their way around it and how to use it. Social networking sites would be one of the main sources of modern promotional methods that would attract my main target audience. One social network I can use is YouTube and to do this, I will create a YouTube account for my film, which will contain behind the scene clip, interviews with the main character and little clips from the film, without spoiling for my audience.
- 3. I can also create a twitter account and then I can post a pictures of the actors during the filming day and will give other people the opportunity to leave their feedback. Furthermore, I would set up a Facebook page so that people who have an interest in my film and want to find out more about it would be able to look at my page with easy access with no difficulties.
- 4. Additionally, I will post my film poster onto motorway billboards, buses and window shops around the country so that they are seen by every kind of person. Personally I believe that this is a successful method of advertising because many drivers on motorways have to stop and wait in traffic and while they are waiting, my billboard picture may catch their eye. This could potentially persuade them to watch my film or even buy it when it the DVD comes out .
- 5. Firstly, I intent to stick with some of the traditional promotional methods because the older generation have been brought up without technology, so therefore they are used to seeing films being promoted through television, newspapers, radios etc. Hopefully I can put my advertisement within a newspaper to promote my film. This is because I believe this is one of the most effective promotional methods as a newspaper is a daily resource and most people read these every day. This means that my film will be viewed frequently and therefore increase its purchases