Code Rules Poster Oswc Xv 2
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The document discusses the concept of virtual worlds as a nexus of actors and codes, highlighting the interactions between players/users and the software governing these environments. It emphasizes the adaptive capacities required for co-evolutionary success in virtual worlds, illustrated through case studies of various online communities and the economic implications of design choices. With a projection of significant growth in user engagement and investment in virtual worlds, the document suggests they may become essential in the future of the internet.
![Code Rules: Virtual World Adaptation in Co-evolutionary Environment What is a Virtual World ? An Organization Instead of a “nexus of contracts” we suggest it is a nexus of actors and codes. Actors: Operate at three levels Player/User (micrological) World social complexity (mesological) Field of Virtual worlds (macrological) Codes: “Lex Informatica” 5 and much more Law Studies and Institutional Theory converge: it is about rules. In VWs, we have code as software and the worlds-within-worlds of three levels of actors. Offering a “natural history of the changing institutions of contemporary capitalism” 1 Vignette 2- Death of TSO Vignette 1- Rise and Fall of I-Banks in SL Vignette 3- Player communities migrating from world to world Adaptation is outcome of 2 co-evolutionary dynamics above. Virtual world- field. Adaptive capacities will be robust designs, institutional entrepreneurship. Virtual world-communities of practice. Adaptive capacities will be negotiating with users and communities of users. Why Study Virtual Worlds? 20-30 million unique users 2 $580 million Invested in 63 Virtual Worlds-Related Companies in 2008 3 80% of Internet Users will have virtual world presence by 2011 (maybe) 4 Possible essential form of future of Internet and cyberspace. Three experiences powered by technological factors define a virtual world: Immersion in a persistent world Interactivity with other users and the world Identity coupling is variable between the real self and the constructed virtual self. Jordi Comas, Bucknell University and F. Ted Tschang, Singapore Management University, OSWC XV, February 2009 1 Davis, G. F., Marquis, C. (2005). “Prospects for Organization Theory in the Early Twenty-First Century: Institutional Fields and Mechanisms”, Organization Science , 16(4): 332-343; 2 Castronova, E. 2007. Exodus to the virtual world : How online fun is changing reality (1st ed.). New York: Palgrave Macmillan; 3 Virtual World News. Feb 2, 2009. “Over $580 Million Invested in 41 Virtual Goods-Related Businesses in 2008” http://www.virtualworldsnews.com/2009/02/over-580-million-invested-in-41-virtual-goodsrelated-businesses-in-2008.html ; 4 Gartner Research. April 2007. “Gartner Says 80 Percent of Active Internet Users Will Have A "Second Life" in the Virtual World by the End of 2011.” http://www.gartner.com/it/page.jsp?id=503861 ; 5 Lessig, L. (2006). Code Version 2.0 , Basic Books. What is a Virtual World? A Technology Habitat 1986 Cybertown 1993 There.com 2003 Second Life 2003 Examples from Case Studies [Co-Evolutionary Dynamic] Linden Lab’s Second Life implements land-based economy and unique IP regime. Codes for enormous increase in creative activity and blended space [1, 2] The Sims Online opens and closes and… The firm was unwilling to enable user-generated content [2]. Design of the economy stifled growth [1] EA pursued “a safe” label to attract teens. [1] Uru live players migrate off of the closed game and reform enclaves in other VWs. Durability of player codes and communities across worlds Identity Coupling Immersion Sense of others (Co-presence) Sense of Place (Geography) Sense of Body (Avatar) Real Constructed Promotes Facilitates Playing Socializing Collaborating Transacting Mediates What type of interoperablity? Coded for Play or for Commerce? Everquest 1999 World of Warcraft 2004](https://image.slidesharecdn.com/codes-and-communities-or-code-rules-poster-oswc-xv-2-1233632479722858-2/85/Code-Rules-Poster-Oswc-Xv-2-1-320.jpg)
Code Rules Poster Oswc Xv 2
- 1. Code Rules: Virtual World Adaptation in Co-evolutionary Environment What is a Virtual World ? An Organization Instead of a “nexus of contracts” we suggest it is a nexus of actors and codes. Actors: Operate at three levels Player/User (micrological) World social complexity (mesological) Field of Virtual worlds (macrological) Codes: “Lex Informatica” 5 and much more Law Studies and Institutional Theory converge: it is about rules. In VWs, we have code as software and the worlds-within-worlds of three levels of actors. Offering a “natural history of the changing institutions of contemporary capitalism” 1 Vignette 2- Death of TSO Vignette 1- Rise and Fall of I-Banks in SL Vignette 3- Player communities migrating from world to world Adaptation is outcome of 2 co-evolutionary dynamics above. Virtual world- field. Adaptive capacities will be robust designs, institutional entrepreneurship. Virtual world-communities of practice. Adaptive capacities will be negotiating with users and communities of users. Why Study Virtual Worlds? 20-30 million unique users 2 $580 million Invested in 63 Virtual Worlds-Related Companies in 2008 3 80% of Internet Users will have virtual world presence by 2011 (maybe) 4 Possible essential form of future of Internet and cyberspace. Three experiences powered by technological factors define a virtual world: Immersion in a persistent world Interactivity with other users and the world Identity coupling is variable between the real self and the constructed virtual self. Jordi Comas, Bucknell University and F. Ted Tschang, Singapore Management University, OSWC XV, February 2009 1 Davis, G. F., Marquis, C. (2005). “Prospects for Organization Theory in the Early Twenty-First Century: Institutional Fields and Mechanisms”, Organization Science , 16(4): 332-343; 2 Castronova, E. 2007. Exodus to the virtual world : How online fun is changing reality (1st ed.). New York: Palgrave Macmillan; 3 Virtual World News. Feb 2, 2009. “Over $580 Million Invested in 41 Virtual Goods-Related Businesses in 2008” http://www.virtualworldsnews.com/2009/02/over-580-million-invested-in-41-virtual-goodsrelated-businesses-in-2008.html ; 4 Gartner Research. April 2007. “Gartner Says 80 Percent of Active Internet Users Will Have A "Second Life" in the Virtual World by the End of 2011.” http://www.gartner.com/it/page.jsp?id=503861 ; 5 Lessig, L. (2006). Code Version 2.0 , Basic Books. What is a Virtual World? A Technology Habitat 1986 Cybertown 1993 There.com 2003 Second Life 2003 Examples from Case Studies [Co-Evolutionary Dynamic] Linden Lab’s Second Life implements land-based economy and unique IP regime. Codes for enormous increase in creative activity and blended space [1, 2] The Sims Online opens and closes and… The firm was unwilling to enable user-generated content [2]. Design of the economy stifled growth [1] EA pursued “a safe” label to attract teens. [1] Uru live players migrate off of the closed game and reform enclaves in other VWs. Durability of player codes and communities across worlds Identity Coupling Immersion Sense of others (Co-presence) Sense of Place (Geography) Sense of Body (Avatar) Real Constructed Promotes Facilitates Playing Socializing Collaborating Transacting Mediates What type of interoperablity? Coded for Play or for Commerce? Everquest 1999 World of Warcraft 2004