Codebits 2010
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The document discusses whether usability is a matter of perception. It argues that perception plays a key role in usability as designers rely on their own perceptions, based on knowledge and rules, to understand how users will perceive a design. While usability testing is ideal, perception is the main tool designers have to evaluate whether users will understand, like, and be able to use a design. Perception should be invested in and developed as a key asset for designers.
Codebits 2010
- 1. Slide: Usability - Is it a matter of perception? Usability Is it a matter of perception? 1 Sapo Codebits // 13 November 2010 Célia Leocádio
- 2. Slide: Usability - Is it a matter of perception? Disclaimer All of the ramblings contained in these slides and the speech that follows it may be affected by my soon to be mommy hormones and should not be taken too seriously. In case you like it and agree I advise you to take a pregnancy test, just as precaution. 2
- 3. Slide: Usability - Is it a matter of perception? Usability Is it a matter of perception? 3 Sapo Codebits // 13 November 2010 Célia Leocádio
- 4. Slide: Usability - Is it a matter of perception? Yes! 4 Thank you so much for your time look into my eyes, not around my eyes and repeat: AWSOME
- 5. Slide: Usability - Is it a matter of perception? Oh wait, there’s a couple more things I’want to say 5
- 6. Slide: Usability - Is it a matter of perception? Background Check 6 Webdesigner @ Novabase I design & code backend Interfaces for the bastards who live of our tax money. Yep, you guessed it: Public Administration
- 7. Slide: Usability - Is it a matter of perception? And... Freelancer (retiring...) Cat lover Suburban Housewife Workaholic (retiring too) CSI Addict (Vegas only) 7
- 8. Slide: Usability - Is it a matter of perception? What is? Usability is the degree to which something - software, hardware or anything else - is easy to use and a good fit for the people who use it. It is a quality or characteristic of a product. It is whether a product is efficient, effective and satisfying for those who use it. It is the name for a group of techniques developed by usability professionals to help create usable products. And, it is a shorthand term for a process or approach to creating those products, also called user-centered design. 8
- 9. Slide: Usability - Is it a matter of perception? Aaaaand.... A Buzzword But not a vain one, although used very abundant, and redundantly to justify... All sorts of mistakes and black holes 9
- 10. Slide: Usability - Is it a matter of perception? We bring it on... When the site is ugly When the product does not sell well Seo & bullshit metrics are not getting us good numbers. Overall underperforming 10
- 11. Slide: Usability - Is it a matter of perception? Yet we fail... Does the site content matters? Is the product usefull, any good? People want it? SEO pundits can go to hell... Did you define goals? Realistic ones? 11
- 12. Slide: Usability - Is it a matter of perception? Because It´s all about • Content • Purpose • Needs • Users 12 She meant Stakeholders
- 13. Slide: Usability - Is it a matter of perception? Who? Let me name a few: Your manager Your project manager Your technical director The programmers Who ever sees you working on the design 13
- 14. Slide: Usability - Is it a matter of perception? Oh Wait...the client: Your manager Your project manager Your technical director The programmers Who ever sees your design 14
- 15. Slide: Usability - Is it a matter of perception? And the user? Oh, he will get the chance to see it! When we lauch When we deploy 15
- 16. Slide: Usability - Is it a matter of perception? Sooooo.... • Perception remember? 16
- 17. Slide: Usability - Is it a matter of perception? Yeah, about that... Perception is one of the oldest fields in psychology. The oldest quantitative law in psychology is the Weber-Fechner law, which quantifies the relationship between the intensity of physical stimuli and their perceptual effects. The study of perception gave rise to the Gestalt school of psychology, with its emphasis on holistic approach. 17
- 18. Slide: Usability - Is it a matter of perception? Say what??? 18
- 19. Slide: Usability - Is it a matter of perception? Sorry. 19 Immediate or intuitive recognition or appreciation, as of moral, psychological, or aesthetic qualities; insight; intuition; discernment. Also referred as awareness, sense, recognition
- 20. Slide: Usability - Is it a matter of perception? Humm.. I see It is acquired It is knowledge It’s a matter of taste (>Flash sites anyone?) 20
- 21. Slide: Usability - Is it a matter of perception? Usability + Perception You have no access to the user Personas, Roles, Polls, metrics Time Budget The stakeholders myriad of inputs 21
- 22. Slide: Usability - Is it a matter of perception? You call the shots Perception plays a key role Your perception, based on knowledge and rules (yeah they are important too) User’s perception (Oh, I haz mind reader?) Purpose and goals 22
- 23. Slide: Usability - Is it a matter of perception? Simply ask yourself the questions Do they get it? If you are asking for user input, giving information, Terms & Conditions, Contacts... Do they see it? The big download button, the login, the obvious link, the Signup... 23
- 24. Slide: Usability - Is it a matter of perception? Simply ask yourself the questions Do they like it? Marketing, campaigns, e-commerce, online apps... Can they do it? Accessibillity, forms, e-commerce, online apps, 24
- 25. Slide: Usability - Is it a matter of perception? By asking yourself You HAZ mind reader, you get to be a profiler You are obvious biased by your own involvement You gain more knowledge But yes, you will fail sometimes. 25
- 26. Slide: Usability - Is it a matter of perception? Usability testing It’s a buzzword (the guerrilla one) There is no time. Mockups have to be ready in 3 days. You can’t afford it! Tweaks are part of business (ongoing cash flow) 26
- 27. Slide: Usability - Is it a matter of perception? At the end of the day Perception does matter and its your main tool of trade. It’s your biggest asset and you should invest in it Added value to your work and should be developped. Whithout you are screwed. Go make Flash websites. 27
- 28. Slide: Usability - Is it a matter of perception? References http://en.wikipedia.org/wiki/Perception http://www.useit.com/alertbox/ 20030825.html http://www.upassoc.org/ usability_resources/about_usability/ what_is_ucd.html 28
- 29. Slide: Usability - Is it a matter of perception? Game Over Insert Coin! 29
- 30. Slide: Usability - Is it a matter of perception? Thanks Questions? 30 @cleocadio cleocadio@gmail.com