Codes and conventions ppt
- 2. There are many codes and conventions shared throughout all film trailers such as a voiceover, which would be spoken by either the protagonist, or by a deep male voice usually in action films they could also have no voice over to create more tension for the trailer. We will see either the actors name or director’s name or sometimes it will say “from the people who brought you…”and then a popular film. Their name may feature an award they had recently won or been nominated for the names are often a popular actor or director that will draw people to go and see the film. The title is mostly featured at the end of a trailer followed by the release date which may be put their so people remember the name of the film and when it comes out as it was the last thing they saw on the screen from the trailer. It can be featured towards the start with just the release date at the end but it depends what kind of film it is and how the trailer has been made. At the start of the trailer we see the instutional logos sometimes they changes the colours to suit the film and then we would start to be introduced to the main characters whether it is only showing us them and seeing them talking and doing things or the voice over is talking about them to us. The shot duration usually starts as quite long and the pace would start quite slow as well and usually by the turning point in the trailer the pace starts to increase and we have shorter shot duration as the tension or action or romance is building up in the trailer. In trailers there is always a turning point at some point in the film it could start with the equilibrium and then have the turning point towards the middle with possibly an accident happening or someone has met someone and changed their life and then after the turning point we may be shown the new equilibrium or it may not show us the new equilibrium to make us guess what happened. It could also start with the new equilibrium and rewind back to the equilibrium at the turning point. We see a few themes in the trailer specific to that genre for example if it was an action film we would see a theme of violence. The film will be specific to the target audience using things such as mise-en-scene and sound using the incidental music with songs specific to that genre or used to build up or release tension and also the sound effects may go in time or out of time with the cuts to try to disorientate the viewer and we will view scenes from the film but not necessarily in the same order to show the development and not give away the story an also the dialogue may be in time with a scene or be played during a black screen to create the kind of atmosphere they want to convey.
- 3. There are a lot of codes and conventions for Teen Trailers but they will all be related to Teens and aimed to appeal to their target audience who are teens. The voiceover will almost always be the main character teens prefer films where they can relate to it. There may be no voice over and just text coming on the screen and we see the main characters. In the teen trailers you see more of “from the creators of…” as teens may prefer seeing what films this person made rather than who it is but they do like see the actors names but they often don’t have an award or award nomination with their name because they prefer seeing the actor they don’t really mind if they have won an award or not. The title will usually at the end with the release date the next scene because they will want to remember the name and release date so they can go see it when it comes out. The structure of a teen trailer is that it starts with the equilibrium and then the turning point shows us the disequilibrium and then finishes either with us guessing the new equilibrium or the new equilibrium being shown and the story is how they will cope with that. We often have the start of the voiceover or the music or both while the instutional logos are showing and then the main characters are introduced often by the voiceover and they may describe them as well and saying how they are important to them or just what they are like. Often in teen trailer it starts with a long short duration and fades between scenes and long pace of trailer and then at the turning point there are no longer any fades and the pace increases and we have shorter shot duration. Often the scenes from the trailer have been put in a different order to how the films narrative is actually played out. We often have the dialogue not shown and then we see who it is saying or we don’t see who says but it relates to the next scene and the sound effects often move with the scene or movements. The themes explored in the trailer are often related to teens like relationships between family, friends or boyfriend/girlfriend.
- 4. In teen drams/thrillers the codes and conventions are slightly different to teen trailer codes and conventions but there are some similarities. The voiceover is often either the protagonist or there isn’t a voiceover and we see text describing the situation sometimes we have a deep male voice but not as attacking as an action film trailer. Often the actors names are shown without any award with it and nothing is shown about the director as they need to create a tense build up rather then describe most of the story and show the actors names. Often the title is at the end of the trailer along with the release date so it doesn’t get in the way it ends on that and makes everyone want to see more. Similar to teen trailers the instutional logos are shown at the beginning before a voiceover or music starts and then we start out with the equilibrium and then we move to the turning point and we often see their struggle in the disequilibrium and their struggle into the new equilibrium Or their struggle with the new equilibrium. The themes explored are more dramatic like an abusive relationship or teen pregnancy or violence and death and horror. The pace of trailer also starts and builds up and turns into a fast paced short shot duration trailer with a lot of quick cuts and close ups. The target audience is teens again but teens who enjoy thrillers and dramas and the music often has two distinct songs often an upbeat happy song to start showing the equilibrium and the it drops out as the turning point is introduced and then another song is played and depending on the story it could be a slow downbeat song or a quick scary song. The dialogue is often little bits that give a brief idea of what is going in hat part of the trailer but doesn’t give away the story.
- 5. On the front cover of a film magazine you will almost always have a masthead and it will often feature at the top of the magazine in quite big font size then we will have a main image often taking up most of the cover. Then we will have subheadings around the main image in the centre. There will be a house style which the magazine follows but it may change its colours to suit the film they are focusing on. There may be a pug but it will often be out of the way to draw attention to it but not too much to draw away from the main image. The barcode and price will often be in the bottom left corner so it can still be scanned but is out of the way of everything else with the price in small font alongside it.
- 6. On a film poster will often follow two different styles either it will be just the main image either of the character in direct address or just the face in tight framing or a low angle looking at the character to show their power also possibly with the logo of the film and the title along the top or bottom and the release date and the legal copyrights. The other style would be the character in the main image either in direct address or looking up and then the title in big font along the top or bottom with the block of text underneath with the directors name and the certificate and copyright and the main actors may feature there or they will be in a bit bigger font just above it and it may feature a tagline talking about the film and the release date along the bottom.