Codes and Conventions.docx
- 2. Magazines • Coverpage main image tends to be of a landscape in the region, a featured local or celebrity from the area, or wildlife. I will feature a local on my coverpage to ensure audiences understand the magazine is about the people of Hertfordshire. • Masthead on top centre of coverpage. This is effective in gaining the attention of the audience. • Typically have a white strapline with information on the articles inside or of other editions. I think that the white background of the straplines make them appear detached from the rest of the coverpage as they do not continue the house style. • Usually have puffs featuring the magazine’s accomplishments, e.g. if it has circulated the region for 75+ years. • Barcode on bottom right of coverpage. I think this looks too clustered and takes attention from the coverlines/ main image. REGIONAL MAGAZINES
- 3. Billboards • Usually feature one to two images of a model/models either with the product, or a separate image of the product (sometimes photoshopped onto the image). By avoiding the use of multiple images, the billboard avoids being misleading as the audience can quickly see what the product is. • Masthead visible someone on the ad. Layout typically depends on the advertised product, e.g. fashion ads may feature just an image of a model accompanied by the masthead in a large font. • Hashtags/ social media links. Increase the social media presence of the brand- enable audiences to gain more information which isn’t available on the billboard. Increases ways for audiences to follow the brand/ to get incolved. • Online details. Leads the audience to the brand website etc to find out more. BILLBOARDS
- 4. Websites • Images usually tend to include scenery in the region such as buildings. I will feature a mixture of images of locations in Hertfordshire, and the people so that audiences are aware that the magazine focuses on the people rather than just the place. • Masthead featured somewhere on the site. This ensures the audience are aware that the website is affiliated with the magazine brand. • Negative space. Enables the website to avoid appearing too busy/overwhelming- however a lot of negative space can appear empty and not informative. • Interactive gallery. These encourage the audience to flick through the images which makes the site more engaging. • Tabs. These split the information on the website and ensure the site is accessible for audiences. REGIONAL WEBSITES