co-design
an ILMS for the
future
   vala 2012 bootcamp
hello
*waves*
kate
lecturer | information systems school
science and engineering faculty | queensland university of technology

phd student | information systems school
science and engineering faculty | queensland university of technology

coordinates
@katiedavis | @katiedatwork
katedavis.info | k3.davis@qut.edu.au
carolyn
manager | technology innovation
information services | bond university

coordinates
@camcd | camcdona@bond.edu.au
zaana
associate lecturer | information systems school
science and engineering faculty | queensland university of technology

phd student | swinburne university

coordinates
@zaana | z.howard@qut.edu.au
zaanahoward.com
ice
let’s break it
principles
fast
done, not perfect
collaborative
voices for everyone
no spectators
discovery
problem definition
ideation
prototyping
testing
the pitch
http:/
     /vimeo.com/35160709
http:/
     /vimeo.com/35725858
discovery
LET’S GET SOME CONTEXT…
                          you may want to take notes




10:00
discovery
UNDERSTAND THE CHALLENGE

                      what are the main challenges?




10:00
discovery
DEFINE YOUR AUDIENCE

                  map out the current users of an ILMS
                                          who are they?
               do the current challenges face everyone,
                                  or just certain users?



08:00
discovery
DEVELOP A PERSONA

                           choose 1 audience to design for
                      it’s easier to design for *someone*,
           so create a persona to represent the audience,
                   to guide you for the rest of the session



10:00
I	
  have	
  a	
  persona	
  image	
  Jamesut	
  in	
  here	
  –	
   at farmers'
                                          to	
  p enjoys shopping                                                              James’ situation
   just	
  need	
  to	
  wait	
  for	
  my	
  new	
  for the atmosphere and
                                         markets laptop	
  to	
                                                                Goals
                                                                                                                                •      Stop eating out so much

   be	
  set	
  up!	
                    experience.                                                                            •      Eat more healthily to lose weight and support personal training
                                                                                                                                •      Make veggies and salads (part of new diet) taste better
                                                                                                                                •      Feel more connected to the place and community where he
                                                What is getting in the way?
                                                                                                                                       lives
                                                 •     Limited cooking skills
                                                 •     Reluctance to buy food that might go o
                                                                                                                               Frustrations and pain points
                                                 •     Convenience of shopping at mainstream retailers
                                                                                                                                 •    Throwing out unused food
                                                                                                                                 •    Being too busy to have time to enjoy the markets

James                                                                                                                            •    The chore of shopping at mainstream retailers

                                                                                                                               Keywords
Experience shopper                              How will James interact with                                                   masterchef, jamie oliver, tv, celebrity, recipes, community, experience,
                                                                                                                               place, cafe, relaxing
                                                FlavourCrusader?
Age               32
Occupation        Account manager               Referrer Word of mouth
                                                                                                                             James’ story
Education         Bachelor degree               Introduction touchpoint Facebook page
Family status     Single
Location          North Fitzroy, VIC                                                                                           I'm a bit surprised, but I've really been getting into Masterchef and
                                                Questions                                                                      other cooking shows like Jamie Oliver's. I've just started on a health
Challenges        Colour blind                   •    What can I do with the food I have in the fridge?                        kick, signed up for a personal trainer and all that, and I'm really trying to
                                                 •    Are there other markets I can go to?                                     eat a lot better, and that means more vegetables. I don't really like
Online locations: Work, Cafes etc., Mobile       •    What's in season? (so I can get fresher options that last longer in
Computer type: Windows laptop, Samsung                                                                                         them though, so watching the show has helped expand my ideas about
                                                      the fridge)                                                              how I can cook them to make nicer meals.
                  touch phone
Connection type: ADSL2, 3G mobile               Reasons to return
Internet usage: 2–3 hrs                                                                                                        I noticed that they were really pushing seasonal and locally-grown
                                                  •   Look up recipes based on ingredients                                     veggies on the show, and heard from some friends about the local
                                                  •   Finding out what's in season to know what's good to get when             farmers' markets. Now that I've been there a few times, I'm really
Top    ve bookmarked websites:                        at the supermarket
•     Facebook      •   Internet banking                                                                                       starting to enjoy the atmosphere — it feels a bit like a weekly
                                                  •   Tips on cooking techniques and unusual ingredients                       "pilgrimage", a real grounding experience. I get a chance to slow down
•     SMH           •   Masterchef
•     Work webmail                                                                                                             and have a co ee and these great macarons that they sell there, and
                                                                                                                               ease into the weekend. It's cool that I've been bumping into people I
                                                                                                                               know there too — it's got a real community vibe which I've really
                                                                                                                               connected with.
                                                Who in uences James?                                                           As a single guy living by myself I don't go through a lot of food,
Technophobe                            Wired
                                                                                                                               especially when I have a busy week and eat out a bit too much. I really
                                                                                                          TV                   hate throwing out veggies that go o , and I've found that the ones I get
                                                                 Mum                                                           from the markets last longer, which is great.
Mainstream retailers        Famers' markets
                                                                                James                                          It's great to talk to the people at the market — I've picked up some
                                                Mainstream                                                                     great recipes there and learnt how to cook some things that I've never
                                                 retailers                                                                     really come across before. I still nd I buy most of my stu from Coles
Beginner                               Expert                                               Market                             or Woolworths, but it's a di erent thing really: I go to the markets
                                                                  Friends                  producers                           because I really love it there — I like to make time for it — whereas
                                                                                                                               going to Coles is much more like a chore.




                                                                                                    Flavour Crusader personas. Courtesy of Zumio: http://zum.io/about/projects/flavourcrusader/
problem
definition
MAP THE JOURNEY

             map your persona’s journey using the ILMS
                                mark in the pain points
13:00
Finding & recommendations for aligning OGT service touchpoints by Radar Station.
Courtesy Service Design Tools: http://www.servicedesigntools.org/sites/default/files/res_images/02.jpg
The Train Ride by 31 Volts. Courtesy Service Design Tools.
http://www.servicedesigntools.org/sites/default/files/res_images/CJM.png
one more…

           http:/
                /www.youtube.com/watch?
    NR=1&feature=endscreen&v=rwjERqPAKnE
problem
definition
SHARE YOUR LEARNING

         what themes and insights have you come up with?
          what are the main challenges and opportunities?

10:00
problem
definition
CREATE A PROBLEM STATEMENT

                         make them juicy and actionable
          choose 1 to work with for the rest of the session
10:00
how
who what why?
BASED ON USER, NEED AND INSIGHT

10:00                       d leadership 2011 define lecture. Courtesy Stanford d School:
                                         https://dschool.stanford.edu/groups/dleadership/
example
 How might a (who) delayed
 mother of four (what) entertain
 her kids without disrupting the
 terminal so that (why) her bored
 children don’t annoy the already
 irritated fellow passengers?
                        d leadership 2011 define lecture. Courtesy Stanford d School:
                                     https://dschool.stanford.edu/groups/dleadership/
ideation
BRAINSTORMING GUIDELINES

                           warm up




05:00
d leadership 2011 ideate lecture. Courtesy Stanford d School:
             https://dschool.stanford.edu/groups/dleadership/
ideation
BRAINSTORMING

                brainstorm solutions to the problem
                        keep the problem statement
                           in the middle of the table
                                50 ideas 10 minutes



10:00
ideation
IDEA SELECTION

           which ideas are most possible? most delightful?
                                  which are you drawn to?
                                     you each have 3 votes
                  – use them to select an idea to work with



10:00
prototyping
ABOUT THE METHODS

                    STORYBOARDS AND WIREFRAMES




05:00
hungry?
                                 so is he




                                 SCAN USING YOUR PHONE
                                 TO DONATE A MEAL NOW

                                                  need2give.org




                                              need2give.org

YOUR PHONE TO                                       THANKYOU!

                                        YOU HAVE JUST GIVEN A PERSON IN
E A MEAL NOW                                    NEED A HOT MEAL



                                               CLICK HERE TO SEE
                                        WHAT OTHER PEOPLE LIKE YOU HAVE
                                            DONATED AROUND THE CITY




                                  need2give.org

                need2give storyboard. Courtesy Stefanie di Russo http://twitter.com/stefdirusso
CommLogix wireframe sketch by Mike Rohde:
http://www.flickr.com/photos/rohdesign/3307874546/
Election night bingo by tim_d: http://www.flickr.com/photos/tim_d/4475397251/
prototyping
CREATE A NEW JOURNEY MAP, STORYBOARD OR
WIREFRAME

                FOCUS ON   *DONE*, NOT PRETTY OR PERFECT




15:00
testing
DECIDE WHAT YOU WANT TO KNOW




05:00
testing
TEST

        2 people stay to guide testing
                       4 people move




10:00
testing
CAPTURE LEARNINGS

             what did you learn about your prototype?
           what did you learn from the other prototypes
                        that you could use in your own?




15:00
testing
ITERATE PROTOTYPE

                    based on feedback and new ideas




10:00
the pitch
DEVELOP THE PITCH




10:00
the pitch
WHAT ARE YOU TRYING TO ACHIEVE?
WHO IS YOUR AUDIENCE?
WHAT DO YOU WANT THEM TO DO?




10:00
                           Pitch structure. Courtesy Will Donovan http://www.willdonovan.com.au/
the pitch
PITCH!

         YOU HAVE   90 SECONDS TO MAKE YOUR PITCH




10:00
wrap up
kate@katiedatwork


carolyn    @camcd


zaana   @zaana


                      stuff
            http:/
                 /bit.ly/futureILMS

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22CDH01-V3-UNIT-I INTRODUCITON TO EXTENDED REALITY

Co-design an ILMS for the Future

  • 1. co-design an ILMS for the future vala 2012 bootcamp
  • 3. kate lecturer | information systems school science and engineering faculty | queensland university of technology phd student | information systems school science and engineering faculty | queensland university of technology coordinates @katiedavis | @katiedatwork katedavis.info | k3.davis@qut.edu.au
  • 4. carolyn manager | technology innovation information services | bond university coordinates @camcd | camcdona@bond.edu.au
  • 5. zaana associate lecturer | information systems school science and engineering faculty | queensland university of technology phd student | swinburne university coordinates @zaana | z.howard@qut.edu.au zaanahoward.com
  • 9. http:/ /vimeo.com/35160709
  • 10. http:/ /vimeo.com/35725858
  • 11. discovery LET’S GET SOME CONTEXT… you may want to take notes 10:00
  • 12. discovery UNDERSTAND THE CHALLENGE what are the main challenges? 10:00
  • 13. discovery DEFINE YOUR AUDIENCE map out the current users of an ILMS who are they? do the current challenges face everyone, or just certain users? 08:00
  • 14. discovery DEVELOP A PERSONA choose 1 audience to design for it’s easier to design for *someone*, so create a persona to represent the audience, to guide you for the rest of the session 10:00
  • 15. I  have  a  persona  image  Jamesut  in  here  –   at farmers' to  p enjoys shopping James’ situation just  need  to  wait  for  my  new  for the atmosphere and markets laptop  to   Goals • Stop eating out so much be  set  up!   experience. • Eat more healthily to lose weight and support personal training • Make veggies and salads (part of new diet) taste better • Feel more connected to the place and community where he What is getting in the way? lives • Limited cooking skills • Reluctance to buy food that might go o Frustrations and pain points • Convenience of shopping at mainstream retailers • Throwing out unused food • Being too busy to have time to enjoy the markets James • The chore of shopping at mainstream retailers Keywords Experience shopper How will James interact with masterchef, jamie oliver, tv, celebrity, recipes, community, experience, place, cafe, relaxing FlavourCrusader? Age 32 Occupation Account manager Referrer Word of mouth James’ story Education Bachelor degree Introduction touchpoint Facebook page Family status Single Location North Fitzroy, VIC I'm a bit surprised, but I've really been getting into Masterchef and Questions other cooking shows like Jamie Oliver's. I've just started on a health Challenges Colour blind • What can I do with the food I have in the fridge? kick, signed up for a personal trainer and all that, and I'm really trying to • Are there other markets I can go to? eat a lot better, and that means more vegetables. I don't really like Online locations: Work, Cafes etc., Mobile • What's in season? (so I can get fresher options that last longer in Computer type: Windows laptop, Samsung them though, so watching the show has helped expand my ideas about the fridge) how I can cook them to make nicer meals. touch phone Connection type: ADSL2, 3G mobile Reasons to return Internet usage: 2–3 hrs I noticed that they were really pushing seasonal and locally-grown • Look up recipes based on ingredients veggies on the show, and heard from some friends about the local • Finding out what's in season to know what's good to get when farmers' markets. Now that I've been there a few times, I'm really Top ve bookmarked websites: at the supermarket • Facebook • Internet banking starting to enjoy the atmosphere — it feels a bit like a weekly • Tips on cooking techniques and unusual ingredients "pilgrimage", a real grounding experience. I get a chance to slow down • SMH • Masterchef • Work webmail and have a co ee and these great macarons that they sell there, and ease into the weekend. It's cool that I've been bumping into people I know there too — it's got a real community vibe which I've really connected with. Who in uences James? As a single guy living by myself I don't go through a lot of food, Technophobe Wired especially when I have a busy week and eat out a bit too much. I really TV hate throwing out veggies that go o , and I've found that the ones I get Mum from the markets last longer, which is great. Mainstream retailers Famers' markets James It's great to talk to the people at the market — I've picked up some Mainstream great recipes there and learnt how to cook some things that I've never retailers really come across before. I still nd I buy most of my stu from Coles Beginner Expert Market or Woolworths, but it's a di erent thing really: I go to the markets Friends producers because I really love it there — I like to make time for it — whereas going to Coles is much more like a chore. Flavour Crusader personas. Courtesy of Zumio: http://zum.io/about/projects/flavourcrusader/
  • 16. problem definition MAP THE JOURNEY map your persona’s journey using the ILMS mark in the pain points 13:00
  • 17. Finding & recommendations for aligning OGT service touchpoints by Radar Station. Courtesy Service Design Tools: http://www.servicedesigntools.org/sites/default/files/res_images/02.jpg
  • 18. The Train Ride by 31 Volts. Courtesy Service Design Tools. http://www.servicedesigntools.org/sites/default/files/res_images/CJM.png
  • 19. one more… http:/ /www.youtube.com/watch? NR=1&feature=endscreen&v=rwjERqPAKnE
  • 20. problem definition SHARE YOUR LEARNING what themes and insights have you come up with? what are the main challenges and opportunities? 10:00
  • 21. problem definition CREATE A PROBLEM STATEMENT make them juicy and actionable choose 1 to work with for the rest of the session 10:00
  • 22. how who what why? BASED ON USER, NEED AND INSIGHT 10:00 d leadership 2011 define lecture. Courtesy Stanford d School: https://dschool.stanford.edu/groups/dleadership/
  • 23. example How might a (who) delayed mother of four (what) entertain her kids without disrupting the terminal so that (why) her bored children don’t annoy the already irritated fellow passengers? d leadership 2011 define lecture. Courtesy Stanford d School: https://dschool.stanford.edu/groups/dleadership/
  • 25. d leadership 2011 ideate lecture. Courtesy Stanford d School: https://dschool.stanford.edu/groups/dleadership/
  • 26. ideation BRAINSTORMING brainstorm solutions to the problem keep the problem statement in the middle of the table 50 ideas 10 minutes 10:00
  • 27. ideation IDEA SELECTION which ideas are most possible? most delightful? which are you drawn to? you each have 3 votes – use them to select an idea to work with 10:00
  • 28. prototyping ABOUT THE METHODS STORYBOARDS AND WIREFRAMES 05:00
  • 29. hungry? so is he SCAN USING YOUR PHONE TO DONATE A MEAL NOW need2give.org need2give.org YOUR PHONE TO THANKYOU! YOU HAVE JUST GIVEN A PERSON IN E A MEAL NOW NEED A HOT MEAL CLICK HERE TO SEE WHAT OTHER PEOPLE LIKE YOU HAVE DONATED AROUND THE CITY need2give.org need2give storyboard. Courtesy Stefanie di Russo http://twitter.com/stefdirusso
  • 30. CommLogix wireframe sketch by Mike Rohde: http://www.flickr.com/photos/rohdesign/3307874546/
  • 31. Election night bingo by tim_d: http://www.flickr.com/photos/tim_d/4475397251/
  • 32. prototyping CREATE A NEW JOURNEY MAP, STORYBOARD OR WIREFRAME FOCUS ON *DONE*, NOT PRETTY OR PERFECT 15:00
  • 33. testing DECIDE WHAT YOU WANT TO KNOW 05:00
  • 34. testing TEST 2 people stay to guide testing 4 people move 10:00
  • 35. testing CAPTURE LEARNINGS what did you learn about your prototype? what did you learn from the other prototypes that you could use in your own? 15:00
  • 36. testing ITERATE PROTOTYPE based on feedback and new ideas 10:00
  • 37. the pitch DEVELOP THE PITCH 10:00
  • 38. the pitch WHAT ARE YOU TRYING TO ACHIEVE? WHO IS YOUR AUDIENCE? WHAT DO YOU WANT THEM TO DO? 10:00 Pitch structure. Courtesy Will Donovan http://www.willdonovan.com.au/
  • 39. the pitch PITCH! YOU HAVE 90 SECONDS TO MAKE YOUR PITCH 10:00
  • 41. kate@katiedatwork carolyn @camcd zaana @zaana stuff http:/ /bit.ly/futureILMS

Editor's Notes

  • #17: In gaining empathy for a person or understanding of one’s process through an experience, considering the details of that process can illuminate areas for potential insights. Creating a journey map is an excellent way to systematically think about the steps or milestones of a process. A journey map can be used for your own empathy work, or to communicate your findings to others.What are the main steps that they go through?How are they feeling at each point?Also consider:Who do they interact with?What slows them down? 
  • #22: a unique, concise reframing of the problem that is grounded in user needs & insights