A speed date with design thinking
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The document outlines a speed dating session focused on design thinking, highlighting the importance of empathy, problem reframing, and iterative feedback in redesigning the grocery shopping experience. It emphasizes a human-centered approach to solving complex problems, using design thinking as a methodology that combines creativity and practicality. Key activities include interviews, idea generation, prototyping, and collaboration, with an aim to co-create valuable experiences for users.
A speed date with design thinking
- 1. a speed date with design thinking Zaana Howard | QUT
- 2. zaana howard associate lecturer | information systems school science and engineering faculty | queensland university of technology phd candidate | swinburne university tweeting? #VALA2012 #BCE @zaana
- 3. your mission: redesign the grocery shopping experience based on the experience of a group member.
- 4. start by gaining empathy. interview 3 mins
- 5. start by gaining empathy. interview again: dig deep 3 mins
- 6. reframe the problem. capture findings needs: what are they trying to do? insights: what have you learned about the person? 4 mins
- 7. reframe the problem. define problem statement (user)________ needs to ____________________ _______________(need)____________ because _______(insight)______________________________. 3 mins
- 8. example. (user) a global sportswear company (need) needs to redesign their employee performance review system (insight) because it is inconsistent, time consuming and does little to improve work practices
- 9. idea generation. sketch 3-5 radicaluser’s needs. to meet your ideas 5 mins
- 10. idea generation. share your solutions & capture feedback 4 mins
- 11. iterate based on feedback. reflect & generate a new solution sketch your big idea, note details if necessary! 4 mins
- 12. build and test. build your solution. make something the person can interact with. 5 mins
- 13. build and test. share your solution & get feedback. what worked | what needs to be improved questions | ideas 4 mins
- 14. done! Adapted from ‘An introduction to design thinking: redesigning the gift giving experience’ by Hassno Platner Institute of Design at Stanford.
- 15. show & tell each group 60 secs
- 16. quick a look at the process
- 17. the design squiggle Daniel Newman, Central Office of Design
- 18. design thinking " modes Hassno Platner Institute of Design design thinking modes
- 20. diverge & converge flare focus Hassno Platner Institute of Design, Stanford University
- 21. so… what is design thinking?
- 22. one of many definitions (& none are quite right…) design thinking uses the designers sensibility & methods to match peoples needs with what is technologically feasible & what a viable business strategy can convert into customer value & market opportunity tim brown
- 23. design thinking uses a human centred, creative, iterative, practical approach to problem solving. tim brown
- 24. design thinking taps into capacities we all have but are often overlooked by more conventional problem solving practices tim brown
- 25. design thinking core values human centredness | inquiry | empathy | iteration action orientation | collaboration | reflection | comfort with ambiguity | visualisation & prototyping
- 26. design thinking tools interviews | observation | conversation | synthesis | visualisation | heuristics | prototyping + + +
- 27. so… why design thinking?
- 28. it starts with… We are Snook http://web.fumsi.com/go/article/use/64147
- 29. ultimately about understanding needs
- 30. we increasingly expect sophisticated experiences that are emotionally satisfying and meaningful… design thinking is an approach for imagining these experiences Brown, 2008
- 31. so… design thinking... what for?
- 32. design thinking for solving wicked problems | designing (human) systems & services | organisational change & transformation | social innovation | product development
- 33. micro macro
- 34. engagement
- 36. if libraries are not willing to become obsolete than that is exactly what’ll happen to them. " " throw out the library completely, " start with value and how to co-create it, and then you’re designing the new library…" get people engaged in your service and it will grow naturally." " Arne van Oosterom, Design Thinkers" "
- 37. so… design thinking… what next?
- 38. empathise listen, share, contribute, reflect
- 39. be curious. ask why. rinse. repeat.
- 41. reflect. what works? what doesn’t? what could be better?
- 42. experiment make, test, reflect
- 43. where to from here? it’s a choose your own adventure
- 44. thankyou zaana howard z.howard@qut.edu.au zaanahoward.com @zaana