Tips for better Cold emails
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The document provides tips for crafting effective cold emails, emphasizing the importance of personalization, clarity, and context in communication. Key strategies include being specific in the subject line, addressing the recipient directly, and ensuring the email answers essential questions about the sender and their purpose. Additionally, it highlights the need for follow-ups, measuring engagement metrics, and organizing contact information for better outreach efficiency.
Tips for better Cold emails
- 1. Tips for better Cold emails @lmalmanza
- 2. – Wikipedia “Cold calling is the sales process of approaching prospective customers or clients—typically via telephone, by email or through making a connection on a social network—who were not expecting such an interaction. The word "cold" is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person”
- 3. Subject
- 4. As specific as possible, you just have one shot in a few words.
- 5. Use their names, show them the email is for them.
- 6. Make it personal, nobody want to talk with machines.
- 7. Avoid sound like marketing email, no words like discount, sales, big opportunity, etc.
- 8. Don´t lie, be careful to deliver what you are saying at the subject in the rest of the email.
- 9. E-mail
- 10. Should answer 5 questions: Who are you? Why and how you can help them? Why you are writing to them? Why now? and What do you want?.
- 11. Recognize them or their company/area/ department/project name and something specific about them.
- 12. Call to action, be clear and specific with the next step, the cold email is just to open the door.
- 13. Give context about what you are talking about.
- 14. Ask "Would you reply to this? What's unclear? What would you change?"
- 15. Process
- 16. Define email templates for different kind of people/companies.
- 17. Measure everything, define indicators about email, open rate, clicks, impact, etc.
- 18. Don´t forget the follow ups, define a timeline, reminders and next steps by strategy
- 19. Create a kit of resources like brochures, media, links or everything that add value to the conversation.
- 20. Order your data bases. Define segments, timelines, track records, etc. ( a CRM could help)