Get More Sales Appointments! Creating Highly Scalable And Targeted Email Campaigns
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The document discusses strategies for improving B2B sales email responses, emphasizing the need for targeted, concise messaging. It critiques common pitfalls in ineffective emails and offers tips such as knowing your audience, focusing on specific benefits, and sending multiple emails. The document also invites readers to visit a website for additional resources and consultations.
![Email #2
SUBJECT: Introducing [ACME] from the Small Business Web Summit](https://image.slidesharecdn.com/smallbusinesswebsalesfolkdeckfinal-170331003107/85/Get-More-Sales-Appointments-Creating-Highly-Scalable-And-Targeted-Email-Campaigns-17-320.jpg)
![What’s wrong:
SUBJECT: Introducing [ACME] from the Small Business Web Summit
1. Too long and talks way
too much about themselves
2. Talks a lot about features,
but no value or social proof
3. CTA feels aggressive and
desperate; no value for me;
zero incentive to respond](https://image.slidesharecdn.com/smallbusinesswebsalesfolkdeckfinal-170331003107/85/Get-More-Sales-Appointments-Creating-Highly-Scalable-And-Targeted-Email-Campaigns-18-320.jpg)
Get More Sales Appointments! Creating Highly Scalable And Targeted Email Campaigns
- 1. Get More Sales Appointments! Creating Highly Scalable And Targeted Email Campaigns The Small Business Web Summit 2017
- 2. Do you want to turbocharge your sales growth?
- 3. $64.7 million in sales revenue in 2016
- 4. So what’s the secret to hyper-growth?
- 6. Trade shows and networking?
- 7. Automation?
- 9. Less than 4 in 100 B2B sales emails
- 10. But these low results are because most sales emails are garbage
- 11. What if you could get 10x more responses?
- 12. 37 responses to 100 emails sent
- 13. Let’s look at some bad conference emails
- 14. 23+ sales emails for this conference
- 15. Email #1
- 16. What’s wrong: 1. Too long 2. Looks mass with marketing automation 3. No social proof 4. Self-focused / feature heavy
- 17. Email #2 SUBJECT: Introducing [ACME] from the Small Business Web Summit
- 18. What’s wrong: SUBJECT: Introducing [ACME] from the Small Business Web Summit 1. Too long and talks way too much about themselves 2. Talks a lot about features, but no value or social proof 3. CTA feels aggressive and desperate; no value for me; zero incentive to respond
- 19. Email #3 SUBJECT: The Summit
- 20. SUBJECT: The Summit 1. Lame subject line; too generic & resembles marketing 2. Talking too much about themselves as well 3. Nice and short is good, but there’s not enough information What’s wrong: 4. “blue t-shirts” is nice and human, but CTA offers no value or purpose
- 21. Have your cake and eat it too: Scalable AND targeted email campaigns
- 22. TIP #1. KNOW YOUR AUDIENCE A CEO, CTO, and VP Sales are not all the same.
- 23. TIP #2. WRITE FOR ONE PERSO Pick one benefit / pain point to focus on
- 24. TIP #3. LASER-FOCUSED VALUE Pick one benefit / pain point to focus on
- 25. TIP #4. SEND 8 EMAILS 1/3 of responses will come from emails 5-8
- 26. TIP #5. TEST DIFFERENT MESSAGE Not all messages will be effective with your customers
- 27. For More Tips On Creating Scalable Emails, Visit Salesfolk.Com To See Our Free Resources And Request A Consultation The Small Business Web Summit 2017