How to Email CXOs: Tips from real cold emails

Editor's Notes

• #5: When you’re first starting out, a great way to book a bunch of opps quickly is to use your connections -fine line between using connections and abusing connections, but if you’re smart about it, you can ramp up quick -you don’t want to make them Wording isn’t that great – lots of dead space and it takes him 3 lines to establish that we have a mutual connection. This could have happened in 1 line. -look for current and old coworkers -connect with people you’ve already gotten a meeting with, then reach out to their connections (if the meeting went well) -your boss’s connections: you can export all connections to a csv, then (with your boss’s permission) reach out to the folks that might benefit from your product -alumni connections
• #9: When you’re first starting out, a great way to book a bunch of opps quickly is to use your connections -fine line between using connections and abusing connections, but if you’re smart about it, you can ramp up quick -you don’t want to make them Wording isn’t that great – lots of dead space and it takes him 3 lines to establish that we have a mutual connection. This could have happened in 1 line. -look for current and old coworkers -connect with people you’ve already gotten a meeting with, then reach out to their connections (if the meeting went well) -your boss’s connections: you can export all connections to a csv, then (with your boss’s permission) reach out to the folks that might benefit from your product -alumni connections
• #10: When asking around the Datanyze exec team for emails that got their attention, I was particularly interested in hearing back from our head of engineering. Strangely enough, he forwarded me this email. It’s pretty long, and includes a massive picture in the middle. Neither of these would really be considered best practices… Here’s the key – rather than asking for 15 minutes of his time, it asks for feedback. Engineers are tinkerers – they’d much rather
• #13: When reaching out to CEOs, FOMO is a pretty solid approach. This is an example of an email my CEO forwarded to me a few minutes after receiving it. The best CEOs are outward looking. They are constantly seeking to stay in touch with the latest greatest industry trends and don’t want their company to be left out when change occurs. In this case, the rep mentions 3 key figures in our industry, who our CEO respects and admires. A couple other things to note: -the email is VERY easy to read. Sentences are broken out into paragraphs -”similar to what you did here” is pretty hard not to click on -the close “How do we make that happen” is pretty interesting when reaching out to a CEO. Rather than ask for 15 mins on the phone or a referral to the right person, it puts the ball in the CEOs court (and CEOs are pretty used to having the ball in their court mind you).
• #15: Great way to impress your prospects with easy to gather intel.
• #17: When you’re first starting out, a great way to book a bunch of opps quickly is to use your connections -fine line between using connections and abusing connections, but if you’re smart about it, you can ramp up quick -you don’t want to make them Wording isn’t that great – lots of dead space and it takes him 3 lines to establish that we have a mutual connection. This could have happened in 1 line. -look for current and old coworkers -connect with people you’ve already gotten a meeting with, then reach out to their connections (if the meeting went well) -your boss’s connections: you can export all connections to a csv, then (with your boss’s permission) reach out to the folks that might benefit from your product -alumni connections