How to Create Hyper-Personalized Cold Emails at Scale
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The document outlines strategies for creating personalized cold emails at scale for B2B sales. Key strategies include understanding the audience, addressing pain points, focusing on benefits, and tailoring messages using custom inserts. It also provides a template and tips for optimizing response rates through A/B testing.
How to Create Hyper-Personalized Cold Emails at Scale
- 1. Heather R Morgan| @HeatherReyhan|www.salesfolk.com How to Create Personalized Emails at Scale
- 2. ◆ Sales Enablement startup that helps B2B companies accelerate their sales ◆ HOW? We combine persuasive copywriting with game theory ◆ We 2-3x our clients response rates ◆ Some of our cold emails have 38% ◆ Clients: About
- 3. How do you write personalized cold emails for thousands of prospects?
- 4. #1) Understand Your Audience
- 5. #2) Uncover Your Audience’s Pain Points
- 6. #3) Demonstrate solutions to problems
- 7. Pro Tips for Killer Cold Emails
- 8. 1) Focus each email on 1 idea
- 9. 2) Discuss benefits, not features
- 10. 3) Show - Don’t tell your value
- 11. 4) Tailor your message with custom inserts
- 12. 5) A/B test & optimize messages
- 13. Include Template and Stats???? Email Template with 10% Response Rate
- 14. The First Sentence • Question/Bold Statement • Fear of Loss/Value What are you doing to ensure {!Company}’s sales team maintains its competitive edge quarter over quarter?
- 15. The Value Story • Social Proof • Numbers/Stats • Show, don’t tell value We’ve helped companies like Dropbox and Granite Insurance increase and maintain their sales team’s numbers by implementing incentives across their sales funnel, and I believe the same concept could work for {!Company}.
- 16. The Call to Action • Incentivize • Specific time or “When”? When do you have time for me to share this quick idea with you?