Collaboration 2011 (Maria Giudice)
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The document discusses how collaboration can help solve creative design problems. It outlines that working alone can limit ideas to one perspective, while collaborating allows drawing from multiple viewpoints and brainstorming together. The presentation provides five methods for effective collaboration: 1) getting physical and tactile, 2) thinking out loud, 3) communicating visually, 4) sharing the road, and 5) prioritizing and synthesizing ideas. The overall message is that collaboration yields better outcomes than working alone.
Collaboration 2011 (Maria Giudice)
- 1. Don’t Go It Alone Using Collaboration to Solve Creative Design Problems Tuesday, March 29, 2011
- 2. MARIA GIUDICE CEO AND FOUNDER HOT STUDIO, INC @mgiudice 2 Tuesday, March 29, 2011
- 3. TODAY’S DISCUSSION Making good ideas great: the role of collaboration in design The art of co-creation; using participatory design techniques to generate great ideas How to build a collaborative culture inside your organization DOWNLOAD THIS PRESENTATION: http://www.hotstudio.com/presentations/ 3 Tuesday, March 29, 2011
- 4. OBSESSIVE CREATIVE COLLABORATOR 4 Tuesday, March 29, 2011
- 5. WHO ARE YOU? WHAT DO YOU DO? 3 WORDS 5 photo by Jessy Cowan-Sharp Tuesday, March 29, 2011
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- 12. WHY COLLABORATE? Working alone is boring! Easy for your brain to get stuck Great ideas are limited to just one brain The blank page can be a terrifying thing 12 Tuesday, March 29, 2011
- 13. col·lab·o·rate (kə-lāb'ə-rāt') intr.v. col·lab·o·rat·ed , col·lab·o·rat·ing , col·lab·o·rates 1.To work together, especially in a joint intellectual effort. 2.To cooperate treasonably, as with an enemy occupation force in one’s country. The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2009 by Houghton Mifflin Company. 13 Tuesday, March 29, 2011
- 14. COLLABORATION 14 Tuesday, March 29, 2011
- 15. cooperation ideation facilitation teamwork co-creation play COLLABORATION open design thinking participation respect brainstorming negotiation communication 14 Tuesday, March 29, 2011
- 16. BENEFITS OF COLLABORATION 15 Tuesday, March 29, 2011
- 17. BENEFITS OF COLLABORATION You get to more ideas faster Gets your brain moving in unexpected ways Builds team alignment; everyone is a creative contributor Improves communication; prevent misunderstandings later Cultivates a creative culture FUN 16 Tuesday, March 29, 2011
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- 19. WHO SHOULD YOU COLLABORATE WITH? 18 Tuesday, March 29, 2011
- 20. WHO SHOULD YOU COLLABORATE WITH? CLIENTS Creates stakeholder buy-in, streamlines the design process PROJECT TEAM Provides multi-disciplinary perspective PEERS Similar brains attacking the same problem CUSTOMERS Provides first-hand customer insight WILDCARD Brings in a completely different outsider perspective 19 Tuesday, March 29, 2011
- 21. POTENTIAL DOWNSIDES 20 Tuesday, March 29, 2011
- 22. POTENTIAL DOWNSIDES Team dynamics can get in the way Designers can initially feel disempowered and threatened This is a new way of working for many people, so expect some resistance Ideas without execution; “collaboration is a waste of time” Potential increase in time and money Design by committee 21 Tuesday, March 29, 2011
- 23. DESIGNER AS FACILITATOR 22 Tuesday, March 29, 2011
- 24. FACILITATION TIPS Appoint a facilitator, a scribe & a photographer Stay neutral, and ask good questions Be clear on goals and outcomes Keep focus Don’t allow one person to dominate Involve the quiet participants Actively listen Summarize periodically Source: “8 Tips for Effective Facilitation” By Duncan Brodie 23 Tuesday, March 29, 2011
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- 27. TOOLS AND METHODS 26 Tuesday, March 29, 2011
- 28. #1: GET PHYSICAL & TACTILE 27 Tuesday, March 29, 2011
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- 34. #2: THINK OUT LOUD 33 Tuesday, March 29, 2011
- 35. Mind maps 34 Tuesday, March 29, 2011
- 36. Strategy? Project scope? Timeline? Communication? Implementation? Politics? Technology? Team expertise? Challenges 35 Tuesday, March 29, 2011
- 37. Aspirations 36 Tuesday, March 29, 2011
- 38. #3: COMMUNICATE VISUALLY 37 Tuesday, March 29, 2011
- 39. Touchy Feely 38 Tuesday, March 29, 2011
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- 41. Back to basics 40 Tuesday, March 29, 2011
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- 43. 42 Idea courtesy of Jeremy Keith Tuesday, March 29, 2011
- 44. shopper’s opinion store shopper Role playing 43 Tuesday, March 29, 2011
- 45. #4 SHARE THE ROAD 44 Tuesday, March 29, 2011
- 46. Card sorting 45 Tuesday, March 29, 2011
- 47. Card sorting 46 Tuesday, March 29, 2011
- 48. Use templates 47 Tuesday, March 29, 2011
- 49. Use worksheets 48 Tuesday, March 29, 2011
- 50. #5: PRIORITIZE & SYNTHESIZE 49 Tuesday, March 29, 2011
- 51. Set limits & prioritize 50 Tuesday, March 29, 2011
- 52. Voting strategies 51 Tuesday, March 29, 2011
- 53. Dot voting 52 Tuesday, March 29, 2011
- 54. Set limits & prioritize 53 Tuesday, March 29, 2011
- 55. Synthesize: Mood Boards 54 Tuesday, March 29, 2011
- 56. RESULTS 55 Tuesday, March 29, 2011
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- 58. #1: Get physical and tactile #2: Think out loud #3: Communicate visually #4: Share the road #5: Prioritize and synthesize 57 Tuesday, March 29, 2011
- 59. PARTING THOUGHTS Collaboration is fun and yields successful outcomes Design is a team sport – everyone can contribute Put away your digital devices and get tactile Cultivating a creative culture starts with you DOWNLOAD THIS PRESENTATION: http://www.hotstudio.com/presentations 58 Tuesday, March 29, 2011
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- 62. WHAT’S YOUR SUPER POWER? 61 Tuesday, March 29, 2011
- 63. DOWNLOAD : http://www.hotstudio.com/ presentations/ CONTACT: maria@hotstudio.com twitter: @mgiudice STAY IN TOUCH: hottub.hotstudio.com facebook: hotstudio twitter: @hotstudio THANKS! 62 Tuesday, March 29, 2011