The document discusses the importance of collaboration in the user experience design process. It describes the author's early experiences trying to fight for the role of UX design alone at a company, which led to poor results. The author realized fighting was futile and that constant fights between departments wasted time. The solution was adopting collaborative UX design where all employees, including non-designers, were involved in design activities like paper prototyping. This led to improved designs and a respected, larger UX team at the company within a year. The document advocates for early and continued collaboration throughout product development to achieve the ultimate goal of creating great products for users.
Related topics: