MULTIPLAYER UX DESIGN
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This document discusses the importance of multiplayer or collaborative UX design. It notes that UX designers work best as part of a team with developers, product managers, and others. When teams work together closely using techniques like benchmarking, cognitive walkthroughs, usability testing, and paper prototyping, it can lead to significant improvements in conversion rates and growth. The author's own experience redesigning projects and creating the UX design app UXPin are provided as examples of the benefits of multiplayer UX design.
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MULTIPLAYER UX DESIGN
- 2. Speech of IA Summit Warsaw 2012
- 4. John Stockton was an UX Designer of Utah Jazz. WWW.UXPIN.COM - THE UX DESIGN APP
- 5. He made his teammates better. WWW.UXPIN.COM - THE UX DESIGN APP
- 6. AND THEY MADE QUITE A PRODUCT Photo by Kevin.Ward
- 9. [MULTIPLAYER] [UX DESIGN] What UX Designers do?
- 10. [MULTIPLAYER] [UX DESIGN] What UX Designers do? ?
- 11. [MULTIPLAYER] [UX DESIGN] What UX Designers do? ?
- 12. [MULTIPLAYER] [UX DESIGN] { What UX Designers do? ♥
- 13. [MULTIPLAYER] [UX DESIGN] { ♥ Holistic approach may lead to serious growth
- 14. [MULTIPLAYER] [UX DESIGN] What UX Designers do? PRODUCTS!
- 15. [MULTIPLAYER] [UX DESIGN] What UX Designers do? PRODUCTS! Business Goals $ Change in users behavior (seduction!) ♥
- 17. UX DESIGN does not equal WIREFRAMING
- 18. WHAT’S REALLY IMPORTANT? For You in UX Design
- 19. DESIGNING GREAT PRODUCTS about human mind Thanks to knowledge
- 20. DESIGNING GREAT PRODUCTS about human mind Thanks to knowledge That’s my UX
- 23. YES Photo by Cristian V. WWW.UXPIN.COM - THE UX DESIGN APP
- 26. THEY DON’T ACCEPT SINGLE-FOUNDER STARTUPS
- 27. THEY DON’T ACCEPT SINGLE-FOUNDER STARTUPS [source: TechCoctail http://techcocktail.com/500-startups-2012-01]
- 28. GREAT PRODUCTS NEED GREAT TEAMS
- 29. UX DESIGNERS PROVIDE VALUE UX DESIGNER the rest of THE TEAM } * MIND and COGNITIVE SYSTEM * BEHAVIOR ANALYSIS Unique * INFORMATION ARCHITECTURE knowledge * HCI * DESIGN
- 30. DESIGNER NEVER LEAVES THE PROJECT Golden Rule
- 32. 2010 Tough Project `
- 33. 2010 Tough Project Complete redesign just before the IPO In a dev-centered company that hated UX
- 34. THIS IS HOW I FELT
- 35. ONE SOLUTION The only hope
- 36. MULTIPLAYER UX
- 37. MULTIPLAYER UX We did everything together
- 38. WE DID EVERYTHING TOGETHER United team. } * BENCHMARKING * COGNITIVE WALK THROUGH UX, Devs, PMs, * HEURISTICS Accountants... * USABILITY TESTING
- 42. RESULT?
- 43. + XX % Conversion Rate
- 44. + XX % Conversion Rate Double Digit Growth
- 45. 2010 Not that tough after all
- 48. 2010 Even tougher project That’s the year we’ve started to think about UXPin
- 50. THE UX DESIGN APP UX DESIGN APP - WWW.UXPIN.COM
- 51. COULDN’T DO THAT ALONE
- 52. COULDN’T DO THAT ALONE Together we’re giant
- 53. THE UX DESIGN APP
- 54. THE UX DESIGN APP
- 55. Follow the rules of MULTIPLAYER
- 56. Follow the rules of MULTIPLAYER
- 57. Follow the rules of MULTIPLAYER * ASAP * CONSTANT * ANTI-EGOISM
- 58. WE’RE NOT ALONE Multiplayer UX Design heroes ”Intense and continues collaboration is core to the game /Anders Ramsey
- 59. There’s no other way
- 60. THE UX DESIGN APP Click here to join 14 day free trial UX DESIGN APP - WWW.UXPIN.COM
- 61. Marcin Treder is a design enthusiast that literally lives for creating the best user experience possible. After years working as a UX Designer and UX Manager he focused on his own start-up UXPin that provides tools for UX Designers all over the world. UXPin tools are used by designers in companies like Google, Apple, Microsoft, IBM, Salesforce. UXPin was recently voted the best start-up in Central and Eastern Europe. Marcin enjoys writing (e.g. for UXMag, DesignModo, SpeckyBoy...), blogging (Blog UXPin, UXAid, Startup Pirate) and tweeting (@uxpin, @marcintreder). WWW.UXPIN.COM - THE UX DESIGN APP