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What Is
User Experience Design?
Think	
  like	
  a	
  wise	
  man	
  but	
  communicate	
  in	
  the	
  language	
  of	
  the	
  people.
HCI
Human-­‐Computer	
  Interaction
HCI Evolution
What is UX Design?
HCI Evolution
What is UX Design?
HCI Origins
Human–computer interaction involves the study, planning, design and uses of the
interaction between people and computers. It is often regarded as the intersection of
computer science, behavioral sciences, design and several other fields of study.
- Wikipedia
What is UX Design?
Douglas EngelbartJoseph Marie Jacquard Jacquard loom 1801 Tim Mott Office Schematic
HCI - hello
What is UX Design?
Innovation distinguishes between a leader and a follower.
- Steve Jobs
UCD
User-­‐Centered	
  Design
UCD by Ideo
Human-Centered Design is a process and a set of techniques used
to create new solutions for the world. Solutions include products, services,
environments, organizations, and modes of interaction.
- Ideo
What is UX Design?
UCD the process
What is UX Design?
R
C
D
§ Research
§ Concept
§ Design
UCD the process
What is UX Design?
R
§ Research
Target:
Get all the relevant information in order to design a
good service
Users:
Study their behavior, context, needs and expectancies
Market:
Good practices, benchmarking and references
Business:
Strategy, business targets, actual services, internal
organization, etc.
UCD the process
What is UX Design?
§ Concept
investigation´s Insights:
The start point to build something that conciliate user
needs with business goals
Process:
Transform ideas into opportunities and solutions
Final Result:
Functional definition of producto o service in harmony
with business strategy and user needs
C
UCD the process
What is UX Design?
§ Design
Once we got a defined and validated solution we can
design and implement all the different pieces to create
our product: Web site, App, Social network, etc.
D
UCD the process
What is UX Design?
One little example
The	
  object
First Object
What is UX Design?
• What is this for?
• Who uses this?
• Is it easy to use?
• Is it cheap or expensive?	
  
• How	
  would	
  you	
  feel	
  using	
  it?
Second Object
What is UX Design?
• What is this for?
• Who uses this?
• Is it easy to use?
• Is it cheap or expensive?	
  
• How	
  would	
  you	
  feel	
  using	
  it?
Third Object
What is UX Design?
• What is this for?
• Who uses this?
• Is it easy to use?
• Is it cheap or expensive?	
  
• How	
  would	
  you	
  feel	
  using	
  it?
Fourth Object
What is UX Design?
• What is this for?
• Who uses this?
• Is it easy to use?
• Is it cheap or expensive?	
  
• How	
  would	
  you	
  feel	
  using	
  it?
More…
What is UX Design?
• Who is she?
• What does she do?
• What can I do here?
And more.
What is UX Design?
• Who are this people?
• What does they do?
• What can I do here?
Get your hands dirty
On	
  the	
  job
HCI Origins
Sazerac is one little personal creation but it just follow the process that I have been
explaining to you… So let´s get started
What is UX Design?
§ Analysis - (Research)
§ Application Design - (Concept)
§ Prototype - (Design)
THANKS
www.AlfonsoMorcuende.com

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Dcu

  • 1. What Is User Experience Design? Think  like  a  wise  man  but  communicate  in  the  language  of  the  people.
  • 5. HCI Origins Human–computer interaction involves the study, planning, design and uses of the interaction between people and computers. It is often regarded as the intersection of computer science, behavioral sciences, design and several other fields of study. - Wikipedia What is UX Design? Douglas EngelbartJoseph Marie Jacquard Jacquard loom 1801 Tim Mott Office Schematic
  • 6. HCI - hello What is UX Design? Innovation distinguishes between a leader and a follower. - Steve Jobs
  • 8. UCD by Ideo Human-Centered Design is a process and a set of techniques used to create new solutions for the world. Solutions include products, services, environments, organizations, and modes of interaction. - Ideo What is UX Design?
  • 9. UCD the process What is UX Design? R C D § Research § Concept § Design
  • 10. UCD the process What is UX Design? R § Research Target: Get all the relevant information in order to design a good service Users: Study their behavior, context, needs and expectancies Market: Good practices, benchmarking and references Business: Strategy, business targets, actual services, internal organization, etc.
  • 11. UCD the process What is UX Design? § Concept investigation´s Insights: The start point to build something that conciliate user needs with business goals Process: Transform ideas into opportunities and solutions Final Result: Functional definition of producto o service in harmony with business strategy and user needs C
  • 12. UCD the process What is UX Design? § Design Once we got a defined and validated solution we can design and implement all the different pieces to create our product: Web site, App, Social network, etc. D
  • 13. UCD the process What is UX Design?
  • 15. First Object What is UX Design? • What is this for? • Who uses this? • Is it easy to use? • Is it cheap or expensive?   • How  would  you  feel  using  it?
  • 16. Second Object What is UX Design? • What is this for? • Who uses this? • Is it easy to use? • Is it cheap or expensive?   • How  would  you  feel  using  it?
  • 17. Third Object What is UX Design? • What is this for? • Who uses this? • Is it easy to use? • Is it cheap or expensive?   • How  would  you  feel  using  it?
  • 18. Fourth Object What is UX Design? • What is this for? • Who uses this? • Is it easy to use? • Is it cheap or expensive?   • How  would  you  feel  using  it?
  • 19. More… What is UX Design? • Who is she? • What does she do? • What can I do here?
  • 20. And more. What is UX Design? • Who are this people? • What does they do? • What can I do here?
  • 21. Get your hands dirty On  the  job
  • 22. HCI Origins Sazerac is one little personal creation but it just follow the process that I have been explaining to you… So let´s get started What is UX Design? § Analysis - (Research) § Application Design - (Concept) § Prototype - (Design)