Why Design Matters
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The document discusses the importance of design in influencing user perceptions and conversions, indicating that a website's design can determine a user's trust and willingness to engage with a brand within just 1/20 of a second. Key factors for effective first impressions include low complexity and similarity to other sites, with poor design leading to a higher bounce rate and good design enhancing credibility. The concept of 'priming' is introduced, highlighting how first impressions can shape future interactions and customer intentions towards a brand.
Why Design Matters
- 1. WHY DESIGN MATTERS How Good Design Affects Conversions
- 2. DESIGN IS ALL ABOUT THE. . . TITTLE BAR SHOULDER BOWL ASCENDER
- 3. “Good design is good business.” Thomas J. Watson CEO of IBM from 1914-1956
- 4. th 1/20 of a second Time it takes a user to determine if they like a site’s design or not.
- 5. THIS SNAP JUDGEMENT determines whether or not a customer will: TRUST your site LIKE your brand BUY your product
- 7. 94% First Impressions of Websites Are D e s i g n - R e l a t e d
- 8. Key Factors For Good First Impressions 1. Low Complexity 2. High Prototypicality* *This means similarity to other sites in its category
- 9. 1 # Contributor to Bounce* Is Poor Interface Design *According to a study by Stanford University
- 10. 1 # Indicator of Credibility* Is Good Graphic Design *According to a study by Stanford University
- 11. VISUAL APPEAL > USABILITY In Influencing User Perception
- 12. INSPIRATIONAL IMAGES Drive Better First Impressions Than Any Other Factor
- 13. And First Impressions Are... EVERYTHING
- 14. This is because of Something Called PRIMING
- 15. prim·ing | ˈprīmiNG | verb 1 the activation of specific memories that influence subsequent behaviors
- 16. The First Impression Influences Every Subsequent Interaction
- 17. A Well Designed Site PRIMES people to have positive interactions with your brand moving forward.
- 18. Once Someone Has Been PRIMED Your Job Becomes Much EASIER
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