Creating products for people: how user experience is creating products that are shaping our future
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This document discusses how connected software and the Internet of Things are shaping our future by discussing various examples of smart home devices, cars, and other connected objects. It then discusses how user experience design plays a key role in ensuring products are designed around human needs and experiences. The document outlines the user experience design process and some important interdisciplinary roles in UX design like user researchers, interaction designers, visual designers, content strategists, and information architects. It encourages the reader to get involved in shaping the future of connected products through user experience design.
Creating products for people: how user experience is creating products that are shaping our future
- 1. Creating products for people How user experience is creating products that are shaping our future
- 2. @diegomendes *slides will be posted (with all sources)
- 3. the mango tree story
- 4. We are tool makers.
- 5. Tools augment our abilities as humans.
- 6. We make tools to improve our lives.
- 8. 1 undeniable fact: We shape our tools Our tools shape us Marshal MacLuan (1964) & Wilson Miner, When we build, 2010
- 9. The tool that is shaping the world today: connected software
- 10. connected software in other words: internet of things
- 11. but what things do you mean?
- 12. everything
- 13. It is the beginning of the smart… home car surfboard bank basketball school fridge
- 14. “There are already hundreds of millions of things connected to the internet. We are headed for hundreds of billions, possibly trillions… and it will change our lives.” Dr. John Barret, TedXCIT
- 15. phone Apple Inc, iPhone 5s
- 16. fitbit aria
- 18. nest nest smoke & carbon monoxide alarm
- 20. surgery room iRobot, Essential Design
- 21. self-driving car Google Inc, Self Driving Car
- 22. glass
- 23. glass
- 24. our future is being shaped by connected software – it is changing our world
- 25. We shape our tools Our tools shape us Marshal MacLuan (1964) & Wilson Miner, When we build, 2010
- 26. We are building an environment where we will spend most of our lives. Wilson Miner, When we build, 2010
- 27. What kind of connected software environment do you want to have in the future?
- 28. If you want the world to be better, you have to help shape it.
- 29. Shape your future instead of reacting to it.
- 30. That’s where User Experience comes in.
- 31. Designing experiences is basically understanding people and helping them.
- 32. Making that interaction between a person and a product feel natural is what makes the user experience great.
- 33. The medium may change from a large screen, to a small screen, to a voice interface
- 34. But the way we experience a product remains the same. We are still human.
- 36. Designing with a whole human in mind is, well… really hard. But really exciting!
- 37. Don Norman, 2014
- 38. “Design is the practice of intentional creation to enhance the world. It is a field of doing and making, creating great products and services that fit human needs, that delight and inform. Design is exciting because it calls upon the arts and humanities, the social, physical, and biological sciences, engineering and business.”
- 39. Dan Saffer, Kicker Studio, 2008
- 40. UX follows a simple process called Human Centered Design
- 42. Some important interdisciplinary roles *Disclaimer: These roles are gray areas. They intersect with each other and are fluid.
- 43. User Researcher or Design Researcher Observe, listen, generate insight Your are genuinely curious about human behavior. You love to observe and listen to people. You like to create insights from your observations and things you have heard. You are really good at evaluation, clarification, analysis, and communication. You like to ask questions that expose gaps and flaws. You enjoy testing assumptions with quantitative and qualitative data. ** Usability Analyst – In larger companies, usually towards the end of the product design cycle.
- 44. Interaction Designer Invent, define direction, make ideas real You can come up with enormous amounts of solutions for the problems you are solving for. You can make solutions “look real” – design and communicate how the product could potentially work. You like both the grand vision and the step by step details of how the user will experience the product. You can link ideas, solutions and design easily. You understand how to apply user interface and interaction design to products.
- 45. Visual Designer Your weapons are color, style, type, icons and information design. You create visual hierarchy. You indicate relationships and hint at behavior to help users interact with the product. You can create different visual stylistic approaches for different mediums (digital product v. physical product). Visual hierarchy, visual relationships & elegance
- 46. Content Strategist Your weapons are your fantastic communication skills. You are great at understanding how to develop content that is meaningful to different audiences. You like to figure out “when” certain content should surface for the user. You love to make things “crystal clear”. You are always thinking about what engages people. You love to create new content and maintain relevant older content. You love meaningful content
- 47. Information Architect You like to visually structure information so it is intuitive to others. You are always trying to facilitate how others understand content. You see structure as a way to facilitate effective communication. You enjoy working in large projects across different departments and help maintain a unified vision of what you are trying to build. You want to help others understand stuff
- 48. User Experience Designer Observe, listen, generate insight Invent, define direction, make ideas real Hierarchy, relationships & elegance Meaningful content You want to help others understand Research Interaction Visual Information Content You do it all… thinking about how the user will experience it
- 49. Why you should join this field:
- 50. We need great people to keep products focused on people.
- 51. Serve your fellow human being as you design. This is a great field.
- 52. US Bureau of Labor Statistics: Web design & development job outlook will increase 20% through 2022.
- 53. Tips & Tricks
- 54. Ideation method #1 Worst idea
- 55. Ideation method #2 Build up ideation
- 57. Questions