The document discusses the importance of conducting a needs assessment for an educational project. It defines a needs assessment as systematically examining audience interest, knowledge, and environmental issues to establish the need for a project. A needs assessment identifies gaps between current and desired conditions, helps define goals and stakeholders, and ensures goals align with strategic plans. It also outlines a 13-step process for planning and conducting a needs assessment, including gathering data, analyzing results, prioritizing needs, and creating a report.