Collective Intelligence Lecture 1: Introduction
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The document outlines a course on collective intelligence and creative research practice, emphasizing how to leverage the digital activities of citizens to develop innovative consumer services. It covers various topics including politics, entertainment, food, and shopping, along with methodologies for prototyping and collaborative work. Additionally, it discusses the importance of big data and offers assignments aimed at engaging participants in the exploration of collective intelligence.
Collective Intelligence Lecture 1: Introduction
- 1. Collective Intelligence 2114.409: Creative Research Practice HTTP://WWW.FLICKR.COM/PHOTOS/BRIANSIMS/6285525384/
- 2. Collective Intelligence Clicks,) Likes,) Updates,) Ar,cles,) Scrolls,) Links,) Reviews,) Images,) Time) Checkins) Comments) Video) Collec,ve) How can we harness the Intelligence) activities of the world’s digital citizens to build new and useful consumer services? Community)
- 3. Outline Who are you? Who am I? What is Collective Intelligence? And Creative Research Practice? How will the course work? Why should you take this course? First assignment Feedback HTTP://WWW.FLICKR.COM/PHOTOS/WYRMWORLD/4256386226/
- 4. Who are you? http://j.mp/XXXX HTTP://WWW.FLICKR.COM/PHOTOS/A2GEMMA/1448178195/
- 5. Who am I? 02 01-07 92-03 07-11 12-??
- 6. Who am I?
- 7. Outline Who are you? Who am I? What is Collective Intelligence? And Creative Research Practice? How will the course work? Why should you take this course? First assignment Feedback HTTP://WWW.FLICKR.COM/PHOTOS/SBH/3422705673/
- 8. Collective Intelligence Clicks,) Likes,) Updates,) Ar,cles,) Scrolls,) Links,) Reviews,) Images,) Time) Checkins) Comments) Video) Collec,ve) How can we harness the Intelligence) activities of the world’s digital citizens to build new and useful consumer services? Community)
- 9. Politics The Korean elections are coming. How does the Internet tell us more than traditional polling ever could?
- 10. Entertainment Which upcoming movies are going to be box office successes and which will disappoint? How will critics react? HTTP://WWW.FLICKR.COM/PHOTOS/STUCKINCUSTOMS/2786154526/
- 11. Food If I prefer red wine to white, what does that say about my tastes in cookies? Beef jerky? HTTP://WWW.FLICKR.COM/PHOTOS/WILLIA4/2504379334/
- 12. Movements What are movements like Occupy Wall Street really trying to achieve? What memes are its opponents pushing? HTTP://WWW.FLICKR.COM/PHOTOS/GILSONROME/6247208325/
- 13. Collaboration What are the keys to success in large, crowdsourced systems like Wikipedia? How can we apply them to other domains, such as participatory democracy? HTTP://WWW.FLICKR.COM/PHOTOS/FIDELMAN/4640722483/
- 14. Shopping What is the best digital camera for low-light photography? Sports events? Photographing your model train collection? HTTP://WWW.FLICKR.COM/PHOTOS/ZOOBOING/4473219605/
- 15. Travel Can we automatically build a personalized travel itinerary for Rio de Janeiro based on my tastes and budget constraints based on freely-available web content? HTTP://WWW.FLICKR.COM/PHOTOS/FELIPENEVES/5414239936/
- 16. Trust When you read a piece of information on the Internet, how do you know if you can trust it? HTTP://TRUST.EDELMAN.COM/ HTTP://WWW.FLICKR.COM/PHOTOS/MARKETINGFACTS/6758968163/
- 17. Investing Can web chatter be a reliable predictor of stock performance? HTTP://WWW.FLICKR.COM/PHOTOS/TRAVEL_AFICIONADO/2396819536/
- 18. Medicine Can we use online social networks to innovate medical treatment? HTTP://WWW.FLICKR.COM/PHOTOS/AGECOMBAHIA/6425101047/
- 19. Promotion You want to be known as an expert in your field. What is the path to fame and fortune in a highly- networked world? HTTP://WWW.FLICKR.COM/PHOTOS/TYCHAY/1752934204/
- 20. Outline Who are you? Who am I? What is Collective Intelligence? And Creative Research Practice? How will the course work? Why should you take this course? First assignment Feedback HTTP://WWW.FLICKR.COM/PHOTOS/FERRET111/5973134356/
- 21. Creative Research Practice Observa(on+&+ Itera(ve+ Evalua(on+&+ Publica(on+ Brainstorming+ Prototyping+ Analysis+ Methodology to: Our version: • Write a dissertation • Data-centric • Build a company • Emphasize feedback • Start a movement • Emphasize skills/recipes
- 22. Outline Who are you? Who am I? What is Collective Intelligence? And Creative Research Practice? How will the course work? Why should you take this course? First assignment Feedback HTTP://WWW.FLICKR.COM/PHOTOS/YOUR_WHT_KNIGHT/3301464736/
- 23. Course Outline 1. Foundations 3. Prototyping Introduction Crawling Survey Methods / Data Mining Text Mining Visualization and Analysis To be determined (TBD) Social Mechanics Project Update 2. Methods 4. Refinement Creativity and Brainstorming TBD x3 Prototyping Project Presentations Project Management Reflection
- 24. To Be Determined Topics in Collective Intelligence Predictive Analytics / Collaborative Filtering Analytics and Community Metrics Reputation Systems Crowdsourced Labor Meme-Tracking and Viral Marketing Functional Workshops Other Design Guests Prototyping Slippage Research ???
- 25. Class Project Work in a team Develop your agenda Prototype a novel service using the techniques and principles from the course Engage an experienced mentor Build a showpiece
- 26. Grading Par+cipa+on& Collec+ve&Intelligence& Homework& Contribu+on&Index& Grade& (CI2)& Project&
- 27. Requirements English Prototyping It’s what you say, It’s a lot of work, not how you say it. but it’s worth it.
- 28. Office Hours Fridays 1:30-2:30 Time TBD Location TBD Or by appointment
- 29. Outline Who are you? Who am I? What is Collective Intelligence? And Creative Research Practice? How will the course work? Why should you take this course? First assignment Feedback HTTP://WWW.FLICKR.COM/PHOTOS/JURVETSON/156830367/
- 30. Should I take this course? Is it new? Is it useful? Will it make me smarter? HTTP://WWW.FLICKR.COM/PHOTOS/STRIATIC/2144933705/
- 31. Take this Course It’s new! Big Data Refere nc es 2012 Big Data, Big Im p act HTTP://WWW.WEF ORUM.ORG/REPOR TS/BIG-DATA-BIG- IMPACT-NEW-POS SIBILITIES-INTERN ATIONAL-DEVELOPM ENT Big Data: The N e xt Frontier for C HTTP://WWW.MCK INSEY.COM/FEATU RES/BIG_DATA o mpetition The Age of Big D HTTP://W ata WW.NYTIMES.COM /2012/02/12/SUND AY-REVIEW/BIG-D ATAS-IMPACT-IN-T HE-WORLD.HTML United Nations HTTP://WWW.UNGL Global Pulse OBALPULSE.ORG/ ...
- 32. Take this Course age of 140,000 to s alone faces a short “The United State rtise and 1.5 millio n ith analytical expe 190,000 people w understand and s ts with the skills to m anagers and analy sis of big data.” make decisions based on the analy SEY.COM/FEATU RES/BIG_DATA HTTP://WWW.MCKIN It’s useful!
- 33. Take this Course It may or may not make you smarter ... but it will give you a lot of new tools. HTTP://WWW.FLICKR.COM/PHOTOS/BRE/552152780/
- 34. Outline Who are you? Who am I? What is Collective Intelligence? And Creative Research Practice? How will the course work? Why should you take this course? First assignment Feedback HTTP://WWW.FLICKR.COM/PHOTOS/23968709@N03/6915542761/
- 35. Homework 1. Join Facebook Group 2. Post 5 stories related to Collective Intelligence 3. For each story: • 1-2 sentence summary • How does it relate to collective intelligence?
- 36. Outline Who are you? Who am I? What is Collective Intelligence? And Creative Research Practice? How will the course work? Why should you take this course? First assignment Feedback HTTP://WWW.FLICKR.COM/PHOTOS/CAROLBROWNE/2847937438/
- 37. Feedback