Colors: Principles and Tips
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The document provides guidelines on color schemes and choosing colors for design, highlighting concepts like monochromatic, analogous, and complementary color combinations. Key rules include the 60-30-10 rule for color distribution, emphasizing a primary color with contrasting and accent colors, and the principle of 'less is more.' Additional tips encourage designers to explore beyond presets, start with a preferred color, save color schemes, and practice to improve design skills.
Colors: Principles and Tips
- 2. 2 Content 1. Color Scheme 2. Rules for choosing color • Introduction • Color Scheme 3. TIPs 4. Tools
- 4. 4 Introduction • Color Schemes: a combination of colors • Color Wheel is an important tool in creating color schemes.
- 5. 5 Color Scheme Monochromatic One color in varying shades Analogous Groups of three colors that are next to each other Complementary Colors that are opposite on the color wheel
- 6. 6 2. RULES FOR CHOOSING COLOR
- 7. 7 1. Rule #1: 60-30-10 • The primary color should cover about 60% of the space and create the overall unifying theme of the design. • The 30% should contrast with the 60% to create a visually striking effect. • The 10% is an ‘accent color’, which should complement either your primary or secondary color.
- 8. 8 Example for Rule #1
- 9. 9 2. Rule #2: Less is more
- 10. 10 3. TIPs 1. Don't stick with presets 2. Start with one color you like 3. Save your color schemes 4. Practice makes perfect
- 11. 11 1. Don't stick with presets Almost every program you use will automatically give you preset colors. Get past the presets and explore color on your own. Don't let the program decide how you use color in your design.
- 12. 12 2. Start with one color you like Every time I design something, I start with one color and build the color scheme from there. If you try and start with more than one color, you'll have a harder time finding harmony between your colors.
- 13. 13 2. Start with one color you like #1 - Use logo, branding color
- 14. 14 2. Start with one color you like #2- Think about your target audience Who will use the website and how you want them to feel?
- 15. 15 2. Start with one color you like #3- Word game Play word game to find the best color
- 16. 16 3. Save your color schemes If you find a color scheme you like, it'll probably be useful to you later. I wouldn't suggest using the same color scheme for every chart or graphic you create, but you can always use different schemes in different ways later on.
- 17. 17 4. Practice makes perfect. The more you play with color and practice design, the better you get. No one creates their masterpiece the first time around.
- 18. 18 4. TOOLS • Dribbble.com/color • Designspiration • http://uigradients.com • http://www.lolcolors.com/ • https://www.design-seeds.com/
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