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Basics of
         DESIGN


COLOUR
what is colour ?
The property possessed by an object
of producing different sensations on
the eye as a result of the way the
object reflects or emits light.
2D
photography
cinematography



3D
BOD IV Colour Presentation
BOD IV Colour Presentation
BOD IV Colour Presentation
BOD IV Colour Presentation
colour communicates
visual language
identifies
perception of space
generate emotional response
associative
symbolic
create continuity
attract
suggest
spectrum
primary
colours
          secondary
          colours
                      tertiary
                      colours
primary colours

                  r
                  g
                  y
                  b
primary colours

                  r
                  g
                  b
secondary colours

                    c
                    y
                    m
                    k
chartreuse
tertiary colours
                   viridian

                   violet

                   magenta

                   vermilion

                   amber
chartreuse
tertiary colours
                   spring green

                   azure

                   violet

                   rose


                   orange
BOD IV Colour Presentation
colour wheel
 light
 colours
           dark
           colours
tints
         white

                  tint



tones    grey
                 tone
                         pure
                         colour




shades   black
                 shade
colour   wheel
colour   wheel
wheel
colour




                             Maximum contrast
                             and stability

         complimentary colours
wheel
colour




         monochromatic
         schema
wheel
colour




         monochromatic
         schema
wheel
colour




         monochromatic
         schema
wheel


         warm colours
colour
wheel


         cool colours
colour
hue




"what color is that?"
The property of color that we are actually
asking about is "hue". For example, when
we talk about colors that are red, yellow,
green, and blue, we are talking about
hue. Different hues are caused by
different wavelengths of light.
chromaticit


                 high
              chroma




                                                                achromatic



                        This property of color tells us how pure a hue is. That
                        means there is no white, black, or grey present in a
                        color that has high chroma.
by:
devina kothari

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BOD IV Colour Presentation