Com score top50properties-p71
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The document summarizes comScore Media Metrix rankings of the top 50 U.S. web properties and top gaining properties for August 2010. Key findings include: - Back to school shopping drove traffic increases to book, apparel, and school supply sites like Barnes & Noble, Gap, and Staples. - Sports sites like Yahoo Sports saw increases as NFL season began and Americans drafted fantasy football teams. - Top 3 properties were Yahoo, Google, and Microsoft sites. NFL Internet Group and Berkshire Hathaway saw the largest increases.
Com score top50properties-p71
- 1. FOR IMMEDIATE RELEASE Contact: Stephanie Lyn Flosi comScore, Inc. (312) 777-8801 press@comscore.com comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2010 Back-to-School Frenzy Impacts Web Activity as Americans Prepare for New School Year Traffic Driven to Sports Sites for NFL Coverage and Fantasy Football Drafts RESTON, VA, September 23, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2010 based on data from the comScore Media Metrix service. Back-to-school season accelerated the growth of several online categories during the month, from Books and Apparel to Educational Resources and Consumer Goods. Sports sites were also popular in August as Americans geared up for the NFL season and Fantasy Football drafts. “Summer vacation came to a close in August, and millions of Americans turned to the Internet to prepare for the new school year,” said Jeff Hackett, senior vice president of comScore Media Metrix. “The convenience of back-to-school shopping online appeals to more Americans every year, as incentives such as free shipping for clothing and school supplies become more prevalent.” Americans Read Up on Book Sites Retail Book sites allowed parents and students to conveniently browse and order books for the new school year. More than 27.5 million people visited a Book site in August, an 11-percent increase versus July, making it the highest growing site category for the month. Barnes & Noble captured the top spot with 8.3 million visitors (up 13 percent), followed by Borders Group, Inc. with 3.0 million visitors, BookSpan Property with 2.3 million visitors and AbeBooks with 1.6 million visitors (up 45 percent). Textbook rental site Chegg.com experienced significant growth during the month, surging 290 percent to 1.4 million visitors.
- 2. School Supply Shopping Not Just For Bricks and Mortar Parents took school supply shopping to the web, with the Consumer Goods category growing 5 percent to 26.2 million visitors in August. Staples.com Sites ranked #1 in the category with 8.0 million visitors during the month (up 16 percent), followed by Office Depot with 5.1 million (up 20 percent), QVC Sites with 4.3 million and OfficeMax with 2.9 million (up 32 percent). Apparel sites also ranked among the top gaining categories, growing to 65.4 million visitors during the month (up 5 percent), as Americans browsed fall clothing sales for all occasions, including back-to- school. Zappos Sites ranked #1 in the category with 6.4 million visitors, followed by Limitedbrands with 6.3 million visitors and Nike with 5.1 million (up 9 percent). OldNavy.com grew 15 percent to 4.9 million visitors, followed by Nordstrom.com with 3.7 million and Gap Online with 3.4 million (up 32 percent). Sports Sites Hike as NFL Season Begins With the start of the NFL season, traffic to Sports sites picked up during the month reaching 123.5 million visitors, a 5-percent gain versus July. Yahoo! Sports, known as a popular destination for fantasy football, ranked #1 in the category with 48.2 million visitors, representing a 23-percent increase from the prior month. FOXSports.com on MSN ranked second with 26.2 million visitors, followed by ESPN with 25.4 million visitors. NFL Internet Group doubled its audience versus July, grabbing the #4 spot with 19.5 million visitors, ranking as the top gaining property for the month. Top 50 Properties Yahoo! Sites ranked as the #1 property in August with 179.0 million visitors, followed by Google Sites with 178.8 million and Microsoft Sites with 165.3 million. Viacom Digital jumped 7 positions in the ranking with 81.5 million visitors, while iVillage.com: The Womens Network also climbed 7 spots to 35.3 million visitors. Top 50 Ad Focus Ranking BrightRoll Video Network led the August Ad Focus ranking with a potential reach of 99 percent of Americans online, followed by TubeMogul Video Ad Platform with a 97-percent potential reach. SpotXchange Video Ad Network ranked third capturing 97-percent reach, while Firefly Video came in fourth with a potential reach of 93 percent. Both TubeMogul and Firefly appeared on the top 50 ad focus ranking for the first time in August.
- 3. Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) August 2010 vs. July 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix Total Unique Visitors (000) Rank by Unique Jul-10 Aug-10 % Change Visitors Total Internet : Total Audience 213,584 212,616 0 N/A NFL Internet Group 9,744 19,477 100 63 Berkshire Hathaway Inc. 7,473 10,254 37 150 LIMEWIRE.COM 7,713 9,801 27 155 GROUPON.COM 5,302 6,508 23 219 WIZARD101.COM 4,987 5,974 20 242 CollegeHumor Media 10,283 12,171 18 124 Staples.com Sites 6,874 7,986 16 195 Mattel Sites 6,260 7,244 16 204 Gap, Inc. 6,319 7,283 15 202 Nextag.com Sites 7,578 8,696 15 177 *Ranking based on the top 250 properties in August 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement. Table 2 comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) August 2010 vs. July 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix Total Unique Visitors (000) Jul-10 Aug-10 % Change Total Internet : Total Audience 213,584 212,616 0 Retail – Books 24,911 27,527 11 Career Services and Development – Training and Education 11,860 12,601 6 Community – Food 64,165 67,889 6 Retail – Consumer Goods 24,926 26,193 5 Retail – Apparel 62,383 65,411 5 Retail – Jewelry/Luxury Goods/Accessories 14,996 15,722 5 Sports 117,936 123,510 5 Retail – Food 16,641 17,370 4 Community – Religion/Spirituality 25,946 26,928 4 Entertainment – TV 115,470 119,619 4
- 4. Table 3 comScore Top 50 Properties (U.S.) August 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix Unique Unique Visitors Visitors Rank Property (000) Rank Property (000) Total Internet : Total Audience 212,616 iVillage.com: The Womens 1 Yahoo! Sites 179,002 26 35,289 Network 2 Google Sites 178,782 27 Gannett Sites 34,923 3 Microsoft Sites 165,271 28 Technorati Media 34,818 4 FACEBOOK.COM 148,048 29 Federated Media Publishing 34,562 5 AOL, Inc. 107,165 30 WeatherBug Property 33,424 6 Glam Media 97,948 31 Disney Online 31,046 7 Ask Network 88,281 32 Break Media Network 30,965 Verizon Communications 8 Turner Network 84,541 33 30,665 Corporation 9 Viacom Digital 81,456 34 AT&T Interactive Network 30,028 10 Fox Interactive Media 80,210 35 Superpages.com Network 29,019 11 Amazon Sites 79,188 36 Expedia Inc 28,334 12 CBS Interactive 79,062 37 Target Corporation 27,856 13 Wikimedia Foundation Sites 73,685 38 Tribune Interactive 27,811 14 eBay 69,500 39 YellowBook Network 27,217 15 Apple Inc. 69,383 40 Photobucket.com LLC 26,437 16 New York Times Digital 68,901 41 YellowBook Network 27,940 The Washington Post 17 Demand Media 58,798 42 27,711 Company 18 craigslist, inc. 53,400 43 Photobucket.com LLC 27,396 19 VEVO 49,386 44 ESPN 27,197 20 Comcast Corporation 44,106 45 Warner Music 27,151 21 Answers.com Sites 41,254 46 Everyday Health 26,645 22 NetShelter Technology Media 40,584 47 WorldNow Sites 25,630 23 Weather Channel, The 39,074 48 NBC Universal 25,357 24 Wal-Mart 36,683 49 Bank of America 24,986 25 Adobe Sites 35,345 50 TWITTER.COM 24,798
- 5. Table 4 comScore Ad Focus Ranking (U.S.) August 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix Unique Unique Visitors % Visitors % Rank Property (000) Reach Rank Property (000) Reach Total Internet : Total Audience 212,616 100.0 BrightRoll Video Network - 1 210,917 99.2 26 FACEBOOK.COM 148,048 69.6 Potential Reach TubeMogul Video Ad 2 206,710 97.2 27 FOX Audience Network** 147,522 69.4 Platform - Potential Reach SpotXchange Video Ad 3 206,000 96.9 28 AudienceScience** 145,735 68.5 Network - Potential Reach Firefly Video - Potential 4 197,048 92.7 29 Traffic Marketplace** 143,094 67.3 Reach Tremor Media - Potential 5 194,496 91.5 30 interCLICK** 142,013 66.8 Reach Casale Media - 6 BBE - Potential Reach 192,830 90.7 31 141,725 66.7 MediaNet** YuMe Video Network - 7 191,611 90.1 32 Tribal Fusion** 140,120 65.9 Potential Reach Break Media - Potential 8 Yahoo! Network** 184,925 87.0 33 135,273 63.6 Reach 9 AOL Advertising** 183,635 86.4 34 Pulse 360** 134,471 63.2 Adconion Video Network - 10 182,930 86.0 35 ContextWeb** 131,104 61.7 Potential Reach 11 Google Ad Network** 181,522 85.4 36 Burst Media** 130,538 61.4 Advertising.com Video Viacom Digital Network - 12 181,459 85.3 37 129,474 60.9 Network - Potential Reach Potential Reach ScanScout Network - 13 180,644 85.0 38 Adconion Media Group** 128,141 60.3 Potential Reach BuzzLogic Conversation 14 Yahoo! Sites 179,002 84.2 39 Network - Potential 122,927 57.8 Reach 15 ValueClick Networks** 171,772 80.8 40 MSN 120,902 56.9 NNN Total Newspapers: 16 TidalTV - Potential Reach 170,967 80.4 41 115,417 54.3 U.S. 17 Google 170,708 80.3 42 YOUTUBE.COM* 112,921 53.1 Digital Broadcasting Group 18 169,371 79.7 43 CPX Interactive** 109,189 51.4 (DBG) - Potential Reach 19 Turn Platform** 161,791 76.1 44 AOL Media Network 107,747 50.7 20 AdBrite** 160,406 75.4 45 AOL, Inc. 107,165 50.4 ITN Digital - Potential 21 24/7 Real Media** 160,140 75.3 46 106,817 50.2 Reach 22 Specific Media** 158,576 74.6 47 Centro - Potential Reach 106,592 50.1 Jivox Video Network - 23 154,793 72.8 48 Adify** 106,444 50.1 Potential Reach Microsoft Media Network MTVN Tribes - Potential 24 152,794 71.9 49 104,797 49.3 US** Reach IB Local Network - 25 Collective Network** 151,866 71.4 50 102,561 48.2 Potential Reach Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in August. For instance, Yahoo! Sites was seen by 84.2 percent of the 213 million Internet users in August.
- 6. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network. About comScore Media Metrix comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies. About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.