Com427 Final Presentation
- 1. Snapchat ‘Live’ Stories Liam Sullivan, Connor Grossman, Max Darrow and Andrew Morris
- 2. How many of you are on Snapchat? How many of you watch the Live Stories?
- 4. 10 to 20 Million Eyeballs Everyday http://www.fastcompany.com/3052322/why-snapchats-live-stories-are-the-most-powerful-new-social-media#3
- 5. Let’s check out Snapchat now
- 6. The Third Era of Snapchat -First, simple photo messaging and then a larger social network through ‘My Stories’ -Now has become a broadcast system with crowdsourced ‘Live Stories’ -Originally for music festivals, has expanded to a broad range of topics -Team curators in NYC and LA pick 50-60 snaps from as many as 20,000 submitted1 -Aim for a narrative arc with content from average users and behind-the-scenes peeks -From just one to two stories a week to multiple a day2 -From a ‘Live Story’ curator team of 10 people to 40 people2 1:http://time.com/4049026/snapchat-live-stories/ 2:http://recode.net/2015/06/17/snapchats-making-some-pretty-serious-money-from-live-stories/
- 7. What is an Echo Chamber -Defined by Merriam Webster as: a room with sound-reflecting walls used for producing hollow or echoing sound effects - Many people thought the internet was going to be a social media echo chamber itself -Instead, social media has become the premier echo chamber -On social media, content is: -From only people you choose to follow -User-generated -Able to travel quickly -Essentially, social media created the ultra-echo chamber http://beta.merriam-webster.com/dictionary/echo%20chamber http://www.nytimes.com/2014/11/21/upshot/social-media-deepens-partisan-divides-but-not-always.html
- 8. Escaping the Echo Chamber -Live Stories give viewers the opportunity to break out of the echo chamber -“Live Stories are a curated stream of user submitted Snaps from various locations and events...The end result is a Story told from a community perspective with lots of different points of view.” -Allows people to see other parts & cultures of the world, literally -One writer went as far as arguing the Live Stories are “The Most Powerful New Social Media” https://support.snapchat.com/ca/live-stories
- 9. “The Live Story can be a tool of cultural education and respect, and it can also be a tabloid. And that’s okay.”-P. Claire Dodson http://www.fastcompany.com/3052322/why-snapchats-live-stories-are-the-most-powerful-new-social-media#3
- 11. What’s the Point of “Moments”? -Twitter’s playing up its strength — sharing and spreading news. -Aggregating its most engaging content to tell stories in reverse chronological order. Everything has a clear beginning, middle and end, unlike Snapchat Live Stories. -Twitter is targeting its new users and trying to give them a platform to easily be “in the know,” as most new users won’t know immediately who to find and follow. -Appeals to new generation of Twitter users as a launching pad, and now the struggle is how to appeal to experienced users already familiar with the platform. http://recode.net/2015/10/06/twitters-next-hail-mary-project-lightning-has-arrived/
- 12. “In many ways, (Moments) is Twitter’s most important update ever”-Kurt Wagner http://recode.net/2015/10/06/twitters-next-hail-mary-project-lightning-has-arrived/
- 13. Twitter Moments and the Echo Chamber -Five categories — Today, Sports, News, Fun and Entertainment — allow for several doors out of each user’s comfort zone -But Moments are only compilations of content from a select few sources, with priority given to those sources sharing video and picture content -Twitter is built off 140-character messages and is just arriving to the rich media party. Consequently, Snapchat is entirely built entirely off rich media (pictures, videos). -As a more selectively curated feature, Twitter Moments doesn’t break down the echo chamber as much as Snapchat stories.
- 14. Two social media giants are acknowledging the existence of the echo chamber.
- 15. Takeaways? -These platforms give users the vehicle to escape their echo chambers created by other social networks -They don’t force it; they give people the opportunity to expose themselves to new and foreign content -Current generation of technology users are slowly becoming brainwashed by constantly interacting with rich media, and this is Snapchat and Twitter embracing it -”The inclusion of rich media further encourages an escape from echo chambers” - L. Sullivan -Though it isn’t quite instantaneous, it allows the user to see different parts of the world - both physical and cultural - by the power of your mobile device
- 16. Questions?
- 17. Thank You!