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Using Social Media for
Professional Purposes




     Sherrie Lee
While we are waiting …
Set up your social media accounts if
   you have not already done so.
     In order of importance:
              Twitter
            Facebook
             LinkedIn
www.twitter.com


www.facebook.com



www.linkedin.com
Using Social Media for Professional Purposes
Using Social Media for Professional Purposes
Quiz on Twitter

How do you find people to follow on Twitter?

     How do you help people find you?

      How do you limit your audience?

        What do you do on Twitter?
Using Social Media for Professional Purposes
How to Tweet
Elements of a Tweet

                @
       Used before username
       Links to Twitter profile

Example:
Welcome @newuser to Twitter!
@newuser I agree. Twitter is bewildering!!
Elements of a Tweet

                     #
            Mark keyword or topic
        Also used for humor/emotions
Click on #word to show all Tweets with #word

    Example:
    At social media workshop. #LAworkshop
    Twitter is cool! #newbie
Elements of a Tweet

                      RT
      Re-posting another person’s Tweet
              Quick way to share
        Gives credit to original poster
Example:
    RT @TODAYonline It takes a village to care
    for our elders, says Health Minister Gan Kim
    Yong http://t.co/JH50OMg2zD
Follow @orangecanton
Who to follow
Follow News
Twitter Tasks

    1) Find at least 5 people and 5 interests to follow.

    2) Make sure at least 5 people are following you.

3) Search for at least one professional / personal interest.

          4) Tweet at least 2 original messages.

  5) RT at least 3 tweets from people/news you follow.
Try it out!

Now try tweeting about this workshop
using #LAworkshop



                           86
Tweet Away!




http://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/07/13/genesis2.jpg
By Oliver Widder, used under a Creative Commons Attribution-ShareAlike license: http://creativecommons.org/licenses/by-sa/3.0/
Twitter for Professional Purposes

       Use # to read tweets about a topic
    #edsg #edtech #edusocmedia #education

 Respond to people’s posts, ask questions, state
           opinions, share news, RT

You don’t only have to tweet about “serious” stuff

     People have personalities and real lives!
Continue the conversations on
 Twitter using #LAworkshop
WHY FACEBOOK?

People don’t check email

They DO check FB / Twitter
ALL THE TIME

“Friend” business associates
for easier communication       flickr.com/photos/rwdave/3130549308
Facebook Pages or Groups for …

           Events

        Teambuilding

  Professional Development
PAGES
         Creating one is easy
   Maintaining it is something else
Post, tag, comment on news and photos
GROUPS
Easy to create
You don’t have to friend group
members
Post reminders, useful websites,
comment
Easier to maintain than pages
FACEBOOK ≠ PRIVACY?
Separate account for work-
related activities
Stay active during office
hours
Disconnect when you go
home

    http://images.sodahead.com/polls/000834515/polls_work_life_balance_sign_2_4125_15825_answer_1_xlarge.jpeg
Using Social Media for Professional Purposes
Using Social Media for Professional Purposes
Using Social Media for Professional Purposes
Profile = resume

You don’t have to be job hunting to be on LinkedIn

    Connect with present and past colleagues

 Get introduced to someone else through those
                  connections
Using Social Media for Professional Purposes
http://www.mango-omc.com/files/2012/06/social-media-and-privacy.jpg
Little is private on social media

If you’re too private, you won’t be social

       Facebook: privacy settings

      Twitter: protect your tweets

      Post what you won’t regret
http://socialcommerceblog.socialannex.com/wp-content/uploads/2011/12/social-media-questions.png
Ask questions about social media


How do I find people to connect with?
#LAworkshop



                           91
Twitter | LinkedIn | SlideShare
        @orangecanton

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Using Social Media for Professional Purposes

Editor's Notes

  • #9: In 140 characters or less, express your opinion, chat with @friend or RT what you read and loved. #hashtag for context or emotions
  • #21: flickr.com/photos/rwdave/3130549308