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Social Media Workshop
- 1. Introduction to Social Media Using it to get you where you want to be Justin Freeman | New Horizons Computer Learning Center 2009
- 2. What is “Web 2.0”? “… refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web” - Wiki Advanced technologies Increased computer literacy Web 1.0…? Push vs Pull … Web 3.0?!
- 3. What is “Social Media”? “ The facilitation of online sharing , information collaboration, and open expression of interest” Social networking in Plain English
- 4. How will it help me? Building relationships Getting your name out Branding yourself Building face value Showing that you “know”
- 5. Remember the “Why” Promote yourself Establish relationships Research, research, research! Track everything
- 6. What you need: Valid email (accessible from any computer) A topic of interest Two browsers open to set up (recommended)
- 7. Google Alerts Industry updates Does the legwork for you Goes straight to your email Can search on as-needed basis Let’s try it out! www.google.com/alerts
- 17. Background info Started in 2004 Geared at college students Opened to anyone Sept. 2006 Over 200 million users Largest growing demo: 35-55
- 18. Let’s get registered! Email account Photo (optional) www.facebook.com
- 29. The Good Information capacity Largest social network Easiest to sign up Very secure The Not so Good Easily distracted Can be “too secure” Started as pure social
- 30. Tips to Remember Stay focused on your goal Don’t be spammed Use your best judgment Choose words carefully Monitor everything Use a good picture
- 31. Terms to remember: Timeline Filters Highlights Groups News Feed (stream) Application
- 33. What is twitter? “ Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
- 34. What makes it different: Everything is kept short All about keeping up to date “ Code of ethics” Encourages information networking in real-time
- 35. Let’s get registered ! Email account Photo (optional) Login name/password http://twitter.com
- 42. How should you use this tool? Show you’re in the loop Create waves, be the epicenter Forward others’ articles Give credit! Use this format “RT @jjf485 Thanks for the best BBJ presentation EVER!”
- 43. Some twitter lingo to know: Tweet: Simply a post RT @: Stands for “Re-Tweet” Shows someone else you’re interested in their topic and are forwarding it on. The “@” is used to tag someone. #Hashtag: A digital bookmark for easy searching DM: A direct message to someone Tiny: Used as a verb, to shrink a URL
- 44. Advice to know: If you have mobile, use it! Don’t expect an immediate crowd Shrink your URLs ( http://bit.ly ) Use abbreviations… don’t over-use Keep it relevant Use effective timing
- 46. What is LinkedIn ? Has been called “The Facebook for Business” Formatted for business networking needs Creates connections between people, industries, companies, and careers Compiles all your professional info for a one-stop shop
- 47. Background info: Started in 2003 Over 41 Million Members Over 200 Countries Executives from every Fortune 500 company are members
- 48. Let’s get registered! Email account (ie. Gmail, yahoo, msn) Photo (optional) School information Career information www.linkedin.com
- 56. How you can use this: Find people you know Browse job postings Ensure professional scope Build recommendations Create groups Collaborate
- 57. Wrap-up For all social networking: Posting is publishing Check frequently Don’t post what your mom wouldn’t want to see Be involved Actions Bookmark those sites! Find your colleagues!
- 58. Contact Justin Freeman [email_address] http://twitter.com/JustFreeman http://www.linkedin.com/in/justinjfreeman New Horizons Computer Learning Center Saint Louis www.newhorizonsstl.com 314.429.3311 2122 Kratky Rd. Saint Louis, MO 63114 http://twitter.com/NewHorizonsStl
Editor's Notes
- #59: This presentation and its content belongs to Justin Joseph Freeman and can not be used or duplicated without proper authorization and cause. All organization titles used, aside from those directly concerning the subject matter of “Social Media,” are subject to change per the originator’s discretion. If you are interested in using any or all of the content in this presentation, please contact Justin Freeman at jjf485@gmail.com or (636) 485 4859.