Comm1 Int Lecture 1
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This document outlines a framework for planning communications with 7 key elements: 1) Aim, 2) Audience, 3) Context, 4) Content, 5) Media, 6) Effects, and 7) Review. It provides questions to consider for each element to ensure the communication is tailored to its purpose, intended recipients, delivery method, and desired outcomes. The framework is being used by a teacher to plan a presentation introducing communication theories and concepts to students.
Comm1 Int Lecture 1
- 1. 1. AIM Why? 2. AUDIENCE For whom? 3. CONTEXT Where? 4. CONTENT What? 5. MEDIA How? 6. EFFECTS For what results? 7. REVIEW Did it succed? Why am I producing it? Why is it needed? What effects and results are being sought? Who is it for? What characheristics does the target audience have (age? Gender? Background? Expectations? Needs?) Where will it be recieved? By a group or individuals? Publicly or privately at home? What am I trying to convey? What are the essential facts, ideas, opinions, attitudes, pictures? What do I want to share? Given the aims, target audience and content, how shall I most effectively acheive those aims? Shall I use words, pictures, audio, video, exhibition, etc.? What style shall I use? How do I want to relate to the audience? formal or informal? Personal or impersonal? conventional or unconventional? simple or complex? How shall I 'code' all of these ideas most effectively to be 'decoded' by the audience? What outcome do I want? What changes do I want to create in the audience? How will I judge wether it has been effective? Has the whole process of production and presentation achieved the expected results?
- 2. ? 1. AIM Why? Why am I producing it? Why is it needed? What effects and results are being sought? I’m a teacher –it’s my job To present the elements of this course I would like students to understand the elements and purpose of the course
- 3. Students Young Not native english speakers Present CONSIDER YOUR AUDIENCE CONSIDER YOUR AUDIENCE CONSIDER YOUR AUDIENCE CONSIDER YOUR AUDIENCE CONSIDER YOUR AUDIENCE CONSIDER YOUR AUDIENCE 2. AUDIENCE For whom? Who is it for? What characheristics does the target audience have (age? Gender? Background? Expectations? Needs?)
- 4. In a classroom - (almost) undivided attention 3. CONTEXT Where? Where will it be recieved? By a group or individuals? Publicly or privately at home?
- 5. This model A framework for understanding the communication theories and practices taught in this course 4. CONTENT What? What am I trying to convey? What are the essential facts, ideas, opinions, attitudes, pictures? What do I want to share? 1. AIM Why? 2. AUDIENCE For whom? 3. CONTEXT Where? 4. CONTENT What? 5. MEDIA How? 6. EFFECTS For what results? 7. REVIEW Did it succed? Why am I producing it? Why is it needed? What effects and results are being sought? Who is it for? What characheristics does the target audience have (age? Gender? Background? expectations Where will it be recieved? By a group or individuals? Publicly or privately at home? What am I trying to convey? What are the essential facts, ideas, opinions, attitudes, pictures? What do I want to share? Given the aims, target audience and content, how shall I most effectively acheive those aims? Shall I use words, pictures, audio, video, exhibition, etc.? What style shall I use? How do I want to relate to the audience? formal or informal? Personal or impersonal? conventional or unconventional? simple or complex? How shall I 'code' all of these ideas most effectively to be 'decoded' by the audience? What outcome do I want? What changes do I want to create in the audience? How will I judge wether it has been effective? Has the whole process of production and presentation achieved the expected results?
- 6. Words are essential in communication! I need pictures to draw attention and break up all the words. Informal Personal Simple 5. MEDIA How? Given the aims, target audience and content, how shall I most effectively acheive those aims? Shall I use words, pictures, audio, video, exhibition, etc.? What style shall I use? How do I want to relate to the audience? formal or informal? Personal or impersonal? conventional or unconventional? simple or complex? How shall I 'code' all of these ideas most effectively to be 'decoded' by the audience?
- 7. 6. EFFECTS For what results? What outcome do I want? What changes do I want to create in the audience? How will I judge wether it has been effective? 7. REVIEW Did it succed? Has the whole process of production and presentation achieved the expected results?