Meet Your Website
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The document outlines a user research strategy for improving a website's effectiveness by emphasizing the importance of understanding visitors as people rather than just users. It encourages organizations to identify their key audience, develop user profiles, and establish a clear website strategy that aligns with broader communication goals. The ultimate aim is to make the website a vibrant destination that fosters community engagement and showcases design and content.
![Flickr Photo Credits mssociety-lancashiregreatermanchesterandsouthcumbria dullhunk monitronics [email_address] rkeffer highvolunteers jamesr0012 coollibrary misselisabeth](https://image.slidesharecdn.com/comm2comms4slideshare-100409020008-phpapp01/85/Meet-Your-Website-35-320.jpg)
Meet Your Website
- 1. MEET YOUR WEBSITE Comm2Comms, 31 March 2010
- 2. User Research Strategy & Ideas I.A. & Content User / Usability Testing Graphic Design Build Test DISCOVER DESIGN DEVELOP
- 5. A FEW HOME TRUTHS ON WEBSITES From your visitor’s point of view, your organisation’s website is your organisation. Your organisation is made up of people , not just documents and reports. Your visitors need to find a site that is made up of people, life, and dialogue .
- 6. Task #1 Think about your current website as if it was an actual person greeting a visitor. How would they come across to that visitor?
- 17. Task #2 Who’s your most important website visitor ? Does your website personality meet their needs?
- 18. Identify the users, cluster those with similar needs Profile each user cluster Understand their goals and behaviours Describe common usage scenarios Discuss their needs Identify content and features to support their needs
- 19. So, who are they? Who has direct contact with your visitors? Talk to them! Emails Feedback, complaints, questions Web statistics Most popular content, repeat visitors, location Online questionnaire Limited value on it’s own, but a good starting point!
- 20. “ Researchers” Students Librarians Journalists Academics
- 22. Task #3 Create a profile of your most important visitor. Include 3 questions they might ask your website.
- 24. YOU ARE HERE
- 25. … a strategy for your website provides an explicit understanding of the goals of the site and your visitors… … the strategy considers your website in context of our wider communications and what you are trying to achieve as a viable and vibrant organisation…
- 27. Click Suite’s website vision (2009): Become a destination. Become a place to discover great design. Feature ideas, work and our people. Encourage people to distribute our content. Build a community.
- 31. GAP ANALYSIS
- 35. Flickr Photo Credits mssociety-lancashiregreatermanchesterandsouthcumbria dullhunk monitronics [email_address] rkeffer highvolunteers jamesr0012 coollibrary misselisabeth
- 37. MAKING MEDIA THAT AUDIENCES LOVE
- 38. 15 YEARS EXPERIENCE 81 AWARDS & FINALIST PLACINGS SO FAR
- 39. STRATEGY INFORMATION DESIGN DESIGN HTML/CSS/FLASH/.NET USER TESTING HOSTING AND GROWTH
- 40. www.clicksuite.co.nz twitter.com/suitey WHERE TO FIND US
Editor's Notes
- #5: http://www.flickr.com/photos/mssociety-lancashiregreatermanchesterandsouthcumbria/
- #8: http://www.flickr.com/photos/monitronics/
- #9: http://www.flickr.com/photos/34428268@N03/
- #10: http://www.flickr.com/photos/rkeefer/
- #11: http://www.flickr.com/photos/highvolunteers/
- #12: http://www.flickr.com/photos/jamesr0012/
- #13: http://www.flickr.com/photos/coollibrary/
- #14: http://www.flickr.com/photos/misselisabeth/
- #29: From Peter Morville Useful. As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful. Usable. Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient. Desirable. Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design . Findable. We must strive to design navigable web sites and locatable objects, so users can find what they need. Accessible. Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it's good business and the ethical thing to do. Eventually, it will become the law. Credible. Thanks to the Web Credibility Project , we're beginning to understand the design elements that influence whether users trust and believe what we tell them. Valuable. Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.
- #30: From Peter Morville Useful. As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful. Usable. Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient. Desirable. Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design . Findable. We must strive to design navigable web sites and locatable objects, so users can find what they need. Accessible. Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it's good business and the ethical thing to do. Eventually, it will become the law. Credible. Thanks to the Web Credibility Project , we're beginning to understand the design elements that influence whether users trust and believe what we tell them. Valuable. Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.
- #35: http://www.flickr.com/photos/dullhunk/
- #38: While we love working for our clients and understanding their needs unless we deeply understand their audience we will not be totally successful. Therefore we believe if we can delight your audience, the dividends will be returned in improved traffic and profitability.
- #39: We like to think of ourselves as the old hands of new media. We are the most awarded digital interactive company in New Zealand.
- #40: We are well balanced and strong in all these areas not just some.