Commerce Optimization
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The document discusses best-practice solutions for customer segmentation and the benefits of using a single eCommerce provider for optimization. It highlights the importance of user experience, stating that a successful interaction can increase conversion rates significantly. In addition, it covers various strategies related to inbound marketing, SEO, and omnichannel integration to enhance digital commerce growth and customer engagement.
Commerce Optimization
- 1. COMMERCE OPTIMIZATION Get best-practice solutions for Customer Segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.
- 2. ARE YOU READY FOR EXPLOSIVE GROWTH? IMAGINE… the number of Internet users by 2020! 2,925,249,355 2,034,259,368 413,425,190 7,243,784,121 6,916,183,480 6,127,700,430 7.9 % 16.1 % 47.2 % 1.14 % 1.19 % 1.26 % 10.4 % 29.4 % 6.7 % Internet Users Users Growth World Population Population Growth Penetration 2010 2014 2000 The first billion internet connections was reached in 2005 The third billion reached by the end of 2014 The second billion in 2010 Source: Internet Live Stats
- 3. MOST WEBSITES FAIL TO ACHIVE AN OPTIMAL UX 87% CONVERSION If a visitor to your website has a successful user experience, they are 87% more likely to buy from you 44% ACQUISITION RETENTION 44% of online shoppers tell a friend about a bad online experience 62% 62% of customers base future purchases on past experiences User Experience Influences all your KPI’s Source: Usabilitysciences Source: Business2CommunitySource: Kissmetrics
- 4. WHAT IS YOUR LEVEL OF MATURITY? OPTIMIZING digital presence for heightened customer engagement by creating processes, infrastructure and resources. DIGITAL COMMERCE MARKET EXPANSION GLOBALISATION LEVEL OF MATURITY INITIATION IMPLEMENTING global development strategies and monitoring the growth of your business. LAUNCHING commerce services and complying with first customer requests. Web Commerce Outsourced or Custom Emerging Business by Replatforming Commerce Solutions Global Commerce and Omnichannel Solutions
- 5. SUMMARY CUSTOM ANALYSIS • UX & UI Performance Analysis • Leveraging Data With Analytic Tools INBOUND MARKETING • Email Marketing Campaigns • Customer Groups • Affiliate Marketing • Marketplaces COMMERCE OPTIMIZATION EXPERTISE SEM & SEO • Search Engine Marketing • Search Engine Optimization OMNICHANNEL SOLUTIONS • Mobile Application • In-Store Solutions
- 6. LEVERAGING SITE DATA WITH ANALYTIC TOOLS Custom Analysis Identify improvement opportunities. OUR WEB ANALYTICS EXPERTS CAN HELP YOU Understand how visitors found your site and what they are looking for. Analyze the way visitors engage with your website. 87% If a visitor to your website has a successful user experience, they are 87% more likely to buy from you. Source: Usabilitysciences
- 7. UX & UI PERFORMANCE ANALYSIS Custom Analysis INCREASE your conversion rates by 591% making Call to Action more prominent Source: Kissmetrics Case Study 86% using Video on landing pages Source: Eyeview Case Study GROWING? Are Your KPIs with the Trend? • Website Performance Analysis • Customer Behavior Analysis • Ongoing Optimization Strategy GET HELP WITH:
- 8. CUSTOMER GROUPS OUR EXPERTISE & SERVICES FOR INBOUND MARKETING IS YOUR SITE PERSONALIZED FOR SUCCESS? 54% Source: RedBranchMedia EMAIL MARKETING AFFILIATE MARKETING MARKETPLACES Inbound Marketing Compared to traditional outbound practices, INBOUND PRACTICES generate: 62% less cost more leads
- 9. EMAIL MARKETING CAMPAIGNS Inbound Marketing • Campaigns Analysis & Optimization • Platform Integration • Campaign Management 95% of online consumers use email Source: Exact Target 1$ for every $1 spent, $44.25 is the average return on an email marketing investment Source: Exact Target GENERATE? Do Your Campaigns revenue per email? Did you KNOW ? GET HELP WITH:
- 10. CUSTOMER GROUPS Inbound Marketing • Campaigns Strategy & Configuration • Platform Integration • Campaign Management 94% of marketers agree that website personalization is critical to current and future success Source: eConsultancy 74% of online consumers get frustrated with websites when content has nothing to do with their interests Source: Dinamicyield GROUPS? Do You Use to improve the UX? Did you KNOW ? GET HELP WITH:
- 11. AFFILIATE MARKETING Inbound Marketing • Analysis of Audience and Affiliate Networks • Implementing & Testing Tracking Codes • Campaign Management $4.1Billion affiliate marketing spending reached $4.1 billion in 2014 Source: Forrester Low Risk affiliate marketing is considered low risk because you pay only for the results Source: Kissmetric NETWORK? Are You in the to reduce costs? Did you KNOW ? GET HELP WITH:
- 12. MARKETPLACES Inbound Marketing • Marketplaces Research • Implementation & Customization • Campaign Management 63% only sell on Marketplaces Source: WebRetailer 55% have a profit margin above 20% Source: WebRetailer SELLING? Do You Plan on on Marketplaces? Did you KNOW ? GET HELP WITH:
- 13. ARE YOU ON THE FIRST PAGE OF RESULTS? 60% of internet users click to the TOP 3 ORGANIC SEARCH RESULTS OSF’s RANGE OF SERVICES FOR SEO & SEM MARKET & COMPETITION ANALYSIS SEARCH ENGINE OPTIMIZATION SEARCH ENGINE MARKETING Source: HubSpot SEM & SEO
- 14. SEARCH ENGINE OPTIMIZATION SEM & SEO • Keyword & Competition Analysis • International, Local & Multi-Language SEO • Site Architecture & Indexation • Ongoing Optimization & Reporting • CMS Optimization for SEO 96% of all internet traffic is generated through search engines Source: Ipoint-Tech 75% of users never scroll past the first page of search results Source: MarketShareHitLink SEO PLAN? Need an Integrated to Increase Traffic? Did you KNOW ? GET HELP WITH:
- 15. SEARCH ENGINE MARKETING SEM & SEO • Market & Competition Research • Strategy & Planning • Account Configuration • Campaign Management & Reporting 93% of online experiences begin with a search engine Source: Search Engine Jurnal 85% of retailers said that search marketing is the most effective customer acquisition tactic Source: Forrester PAY-PER-CLICK? Need a Cost-Effective Campaign? Did you KNOW ? GET HELP WITH:
- 16. GROWTH SOLUTIONS Omnichannel Integration Mobile Browsing & Shopping 360° Customer View POS . Global Inventory Management Location-Based Marketing Order Management Cross Channel Shipment $370 billion Online retail sales will hit $370 billion by 2017 from $220 billion in 2014. Source: Business2Community STRATEGY? Is Your Growth Built to Succeed?
- 17. MOBILE APPLICATION SOLUTIONS Omnichannel Integration MOBILE APPLICATIONS CONTEXTUALIZATION QR CODE AUGMENTED REALITY INDOOR PROXIMITY SYSTEMS FINGERPRINT CHECKOUT TARGETED CONTENT
- 18. IN-STORE SOLUTIONS IN-STORE SOLUTIONS AFTER HOURS INTERACTIVE WINDOW VIRTUAL STORES VIRTUAL FITTING ROOM CLIENTELING / GUIDED SELLING BUY IN-STORE, FULFILL ANYWHERE ENDLESS AISLE Omnichannel Integration
- 19. 48 BRANDS LAUNCHED 118 $167mil COUNTRIES COVERED ECOMMERCE REVENUE IN 2014 100mil ONLINE SHOPS VISITORS IN 2014 OSF GLOBAL SERVICES ACCOMPLISHMENTS Adela SZATVANYI Head of Commerce Optimization adela.szatvanyi@osf-global.com INTERESTED IN HOW WE CAN HELP YOU? CONTACT US TODAY: