Backcountry.com, an online retailer of high-end outdoor gear, migrated from a legacy search engine to OpenCommerceSearch integrated with Solr due to issues with index latency, hardware limitations, and high support efforts. The new system aims to enhance user experience, scale more efficiently, and support continuous delivery by utilizing a rule-based system to automate product ranking and improve merchandising tools. The document outlines the challenges faced during the migration process and how the new architecture addresses those issues.