How to make a Common Video Application
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The document outlines how to create a concise 2-minute video presentation aimed at grantmakers and impact investors, emphasizing the need for clear messaging about the organization's mission, social problem, solution, team, measurement, and use of funds. It provides guidance on effective visuals, shooting techniques, and presentation tips, urging creators to illustrate their points with data and personal engagement. The overall goal is to present a compelling 'business card' that effectively communicates the program's impact and funding needs without resorting to traditional storytelling methods.
How to make a Common Video Application
- 1. Common Video Application How to create a 2-minute video presentation for Grantmakers and Impact Investors One Video for One Program
- 2. What you need ① Recording device ② Voice (English please) ③ Script ① Use answers to the Rethink Impact questionnaire for assistance ② Your audience is Grantmakers and Impact Investors ④ Visuals (powerpoint, pictures, video, ect.) ⑤ Personality – its good to show that you enjoy working for your cause
- 3. What presentation is not The objective is to create a 2-minute business card that helps Grantmakers and Impact Investors evaluate how you execute. The Common Video Application is not traditional storytelling You are not targeting the general public You are not trying to “make audience cry” or “shock them”
- 4. Required Format ① Overview: the one-liner you give at networking events that describes what your organization does ② Social Problem: Where is the pain being felt? ③ Solution: How does your program take the pain away? ④ Team: Whose is leading this program? ⑤ Measurement: Are you (will you be) self-sustaining? How do you know program is working? ⑥ Objectives & Use of Funds: So you get the money…then what?
- 5. Overview Describe what your organization does I. Short and simple I. Has to be easy enough for a 3rd grader to understand II. Analogies to things are good I. (things must be well known) III. Avoid I. The wordy mission statement the no one understands II. Being so vague that people cannot describe what you do to a buddy
- 6. Social Problem I. What is the problem? Make it obvious I. Video clip, pictures, graphs, tables, charts II. Who has this problem and how many people have it? I. Stats, research, quotes, examples III. Why does this problem matter?
- 7. Solution I. Show your Program’s solution to the problem I. Demonstrate the product/service with video, photo, screen shots II. Describe your solution I. How does it work from beginning to end? I. Saying “we work with...” explains nothing II. Support organization’s solution with: I. Video of someone using solution, data, reports, etc.
- 8. Team I. Who is running the Program? II. Why is your team the right people to lead the Program? I. Does the team have deep domain experience? II. Has anyone run an organization before? III. Any key volunteers?
- 9. Measurement I. How do you know your solution is working? I. What metrics do you use to determine success? II. What do you do if you are failing? II. How do you make money? I. Who are your paying customers? III. What are your source(s) of revenue? IV. If this is an investment, what is the ROI?
- 10. Objectives & Use of Funds I. How much money do you need? I. Why do you need that amount? Support with data II. What will the money be used for? I. Are you looking to hire someone at an executive position? II. How many more people will you be able to help? III. Where are you expanding to?
- 11. Using Video Ideas & Add-On’s Feel free to add music Record a voiceover for a PowerPoint presentation Video Shots • Wide shots establish the scene • Medium shots give focus on one subject • Close-up provide intimacy and direct connection All that matters is the 6 key format points are discussed
- 12. Shooting Tips Audio • If there is a lot of background noise it is likely that your subject's voice will be drowned out, so pay attention to your surroundings. Lighting Sunlight is good, but be sure to keep it at the shooter's back. This will help you avoid backlight situations which leave your subject blacked out. If using artificial light, try to get more than one light source to fill the subject.