COMMONALITIES - Stanford Facebook Class
Download as PPT, PDF2 likes485 views
This document discusses a social media concept that aimed to highlight commonalities between friends by analyzing their Facebook data. The founders intended to broadly connect people through a focus on something core to human experience. However, they discovered that analyzing friends' data and performing the necessary calculations took significant time, negatively impacting the user experience with long load times and a poor interface. As a result, they postponed plans to rapidly expand the concept, though initial engagement saw 8.38 visits per individual on average.
COMMONALITIES - Stanford Facebook Class
- 1. Common alities Simple Ideas ! = Simple Implementation CS377W Fall 2007 Richard Barton : Developer Garret Eastham : Marketing Dana Sittler : Metrics
- 3. A Simple Concept The Premise… Tell people something new about their friends The Hook… Everyone has something in common with their friends Our Ambition… Focus on something core to the human experience --> Broad reach
- 4. How Hard Can This Be? Friends’ data is a lot of info and takes time to get from Facebook Calculations take time We felt we needed to focus on the user experience more (load times and user interface) So we put off going viral…
- 5. Accidental Engagement 8.38 visits per person