SEND HOTNESS - Stanford Facebook Class
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This document discusses viral growth strategies for a mobile app. It presents viral loop factors and cumulative install numbers over 5 weeks. It recommends maximizing the invitation rate factor by creating incentives for users to invite more people and increasing the minimum required number of invites to encourage growth. The app saw steady exponential growth from 20,000 installs in the first week to 5 million installs by the fifth week.
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SEND HOTNESS - Stanford Facebook Class
- 1. Send HOTNESS December 11, 2007 Alex Onsager Joachim De Lombaert Ed Baker
- 2. Viral Loop Viral Factor = X * Y * Z Send HOTNESS: Viral Factor ~ 1.4
- 3. Maximizing “Z” Maximizing Invitation Rate Create incentives for inviting more users Increase the minimum number of required invites
- 4. Maximizing “Z” Maximizing Invitation Rate Create incentives for inviting more users Increase the minimum number of required invites
- 5. Viral Growth Cumulative Installs Week 1: 20,000 Week 2: 270,000 Week 3: 1,400,000 Week 4: 3,700,000 Week 5: 5,000,000