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STRATEGIC COMMUNICATIONS
COMMUNICATING CHANGE!
by
Gina
London
Communicating Change!
This faster moving world = fiercer competition.
This workshop is designed to help you successfully bring
positive change to your organization to stay ahead!
ABOUT YOUR PRESENTER
Gina London
I’m an Emmy-award winning veteran
anchor and correspondent for CNN
who now works as a communications
consultant.
I have trained thousands of executives,
politicians, community activists and
thought leaders how to be more
dynamic, more engaging and more
memorable.
I also craft and guide communications
plans to help motivate employees,
voters or the public about new ideas
that will make a positive difference.
Okay, let’s get started!
Think about it: What’s the change you want to bring?
CHANGE = VISION
= OPPORTUNITY!
Before you try to communicate or create change:
There are 10things to consider FIRST!
10steps
NUMBER 1: Form a powerful coalition
YOUR
COALTION!
Others
Others
Others
Others
NUMBER 2: Examine the problem
NUMBER 3: Create a sense of urgency
NUMBER 4: Create the vision
NUMBER 5: Plan short-term wins
NUMBER 6: Create Stakeholders list
YOUR
COALTION!
Parent
Leaders
Teachers
Others
Parents
Resistant
Parents
Community
leaders
NUMBER 7: COMMUNICATE the Vision!
NUMBER 8: Empower others to action
NUMBER 9: Never let up!
NUMBER 10: Institutionalize the New Vision
CHANGE IS GOOD!
NUMBER 11: Thank you! Grazie mille!

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