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CommunicatingCommunicating
Effectively:Effectively:
Know YourselfKnow Yourself
Know yourselfKnow yourself
Know your audienceKnow your audience
Know your messageKnow your message
Know your channelsKnow your channels
Social/economic/
experience
What Makes
You You
Birth Order
Personality Type
and Temperament
Learning
Style
Phase of Life
Spiritual
Development
Culture
Gender
Generational Concerns
Education
Social/economic/
experience
What Makes
You You
Birth Order
Personality Type
and Temperament
Learning
Style
Phase of Life
Spiritual
Development
Culture
Gender
Generational Concerns
Education
5
Social/economic/
experience
What Makes
You You
Birth Order
Personality Type
and Temperament
Learning
Style
Phase of Life
Spiritual
Development
Culture
Gender
Generational Concerns
Education
Birth Order
What Makes
You YouPersonality Type
and Temperament
What Makes
You YouPersonality Type
and Temperament
10
Social/economic/
experience
What Makes
You You
Birth Order
Personality Type
and Temperament
Learning
Style
Phase of Life
Spiritual
Development
Culture
Gender
Generational Concerns
Education
MultipleMultiple
IntelligencesIntelligences
Verbal-Linguistic
Math-Logic
Spatial
Bodily-Kinesthetic
Musical
Interpersonal
Intrapersonal
Naturalist
Multiple IntelligencesMultiple Intelligences Harvard professor Howard Gardner developed the multiple intelligences theory which notesHarvard professor Howard Gardner developed the multiple intelligences theory which notes
that all humans possess at least eight areas of intelligence relating to a specific area of the brain. He warns against using multiplethat all humans possess at least eight areas of intelligence relating to a specific area of the brain. He warns against using multiple
intelligences to label learners and instead encourages recognizing that all of us need all of the intelligences, interacting with oneintelligences to label learners and instead encourages recognizing that all of us need all of the intelligences, interacting with one
another, to achieve genuine understanding. While we have access to all, we also have our preferences. What’s yours?another, to achieve genuine understanding. While we have access to all, we also have our preferences. What’s yours?
Intelligence Area Is strong in: Likes to: Learns best through:
Math-Logic
Intrapersonal
Naturalist
Spatial
Bodily-Kinesthetic
Musical
Interpersonal
Reading, writing, telling
stories, memorizing dates,
thinking in words
Math, reasoning, logic,
problem-solving, patterns
Reading, maps, charts,
drawing,mazes, puzzles,
visualization
Athletics, dancing,
acting,crafts, using tools
Singing, picking up
sounds, remembering
melodies, rhythms
Leading, organizing,
communicating, resolving
conflicts, selling
Understanding self,
recognizing strengths and
weaknesses, goals
Understanding nature,
making distinctions,
identifying flora and fauna
Read, write, tell stories,
talk, memor-ize, work @
puzzles
Solve problems,
question, work with
numbers, experiment
Design, draw, build,
create, daydream, look
@ pictures
Move around, touch &
talk, body language
Sing, hum, play an
instrument, listen to
music
Have friends, talk to
people, join groups
Work alone, reflect,
pursue interests
Be involved with nature,
make distinctions
Reading, hearing and seeing words,
speaking, writing, discussing & debating
Working with patterns & relationships,
classifying, categorizing, working with
the abstract
Working with pictures & colors,
visualizing, using the mind’s eye,
drawing
Touching, moving, processing
knowledge through bodily sensations
Rhythm, melody, singing, listening to
music & melodies
Sharing, comparing, relating,
interviewing, cooperating
Working alone, doing self-paced
projects, having space, reflecting
Working in nature, exploring living
things, learning about plants & natural
events
Verbal-Linguistic Stories
Statistics
Shots & Scenes
Something To Do
Songs
Something To Think About
Something To Talk About
Social/economic/
experience
What Makes
You You
Birth Order
Personality Type
and Temperament
Learning
Style
Phase of Life
Spiritual
Development
Culture
Gender
Generational Concerns
Education
Communicating Effectively -  Part 1 Know Yourself
Communicating Effectively -  Part 1 Know Yourself
Social/economic/
experience
What Makes
You You
Birth Order
Personality Type
and Temperament
Learning
Style
Phase of Life
Spiritual
Development
Culture
Gender
Generational Concerns
Education
Communicating Effectively -  Part 1 Know Yourself
Social/economic/
experience
What Makes
You You
Birth Order
Personality Type
and Temperament
Learning
Style
Phase of Life
Spiritual
Development
Culture
Gender
Generational Concerns
Education
20
“History shapes generations and generations shape history.”
William Strauss and Neil Howe, The Fourth Turning
Social/economic/
experience
What Makes
You You
Birth Order
Personality Type
and Temperament
Learning
Style
Phase of Life
Spiritual
Development
Culture
Gender
Generational Concerns
Education
Communicating Effectively -  Part 1 Know Yourself
Communicating Effectively -  Part 1 Know Yourself
Communicating Effectively -  Part 1 Know Yourself
Communicating Effectively -  Part 1 Know Yourself
Communicating Effectively -  Part 1 Know Yourself
Communicating Effectively -  Part 1 Know Yourself
Social/economic/
experience
What Makes
You You
Birth Order
Personality Type
and Temperament
Learning
Style
Phase of Life
Spiritual
Development
Culture
Gender
Generational Concerns
Education
Communicating Effectively -  Part 1 Know Yourself
Social/economic/
experience
What Makes
You You
Birth Order
Personality Type
and Temperament
Learning
Style
Phase of Life
Spiritual
Development
Culture
Gender
Generational Concerns
Education
Communicating Effectively -  Part 1 Know Yourself
Social/economic/
experience
What Makes
You You
Birth Order
Personality Type
and Temperament
Learning
Style
Phase of Life
Spiritual
Development
Culture
Gender
Generational Concerns
Education
CommunicatingCommunicating
Effectively:Effectively:
What Else Do I NeedWhat Else Do I Need
to Know?to Know?
Know yourselfKnow yourself
Know your audienceKnow your audience
Know your messageKnow your message
Know your channelsKnow your channels
Social/economic/
experience
What Makes
Them Them
Birth Order
Personality Type
and Temperament
Learning
Style
Phase of Life
Spiritual
Development
Culture
Gender
Generational Concerns
Education
Communicating Effectively -  Part 1 Know Yourself
Communicating Effectively -  Part 1 Know Yourself
Know yourselfKnow yourself
Know your audienceKnow your audience
Know your messageKnow your message
Know your channelsKnow your channels
““I’m aI’m a
teacher.”teacher.”
Communicating Effectively -  Part 1 Know Yourself
““I teachI teach
to changeto change
lives.”lives.”
““I wantI want
to meetto meet
needs.”needs.”
Neighborhood Needs Map
Unemployment Truancy
Slum housingBroken families
Gangs
Child
Abuse
Crime
Grafitti
Mental
disability
Welfare recipients
Lead poisoning Dropouts
Source: Building Communities from the Inside Out by Kretzmann & McKnight
““I want toI want to
help youhelp you
achieve yourachieve your
vision.”vision.”
Community Assets Map
Businesses Schools
Block clubsChurches
Parks
Youth
Elderly
Artists
Labeled
people
Cultural Groups
Hospitals Community colleges
Income
Local Institutions
Citizens’ Associations
Gifts of Individuals
Source: Building Communities from the Inside Out by Kretzmann & McKnight
Know yourselfKnow yourself
Know your audienceKnow your audience
Know your messageKnow your message
Know your channelsKnow your channels
What’s best for
your audience?
• Phone call
• Text
• Face to face
• Letter/card
• Skype (or similar)
• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• Etc.
Communicating Effectively -  Part 1 Know Yourself
Grab attention
Make the point
Support the point
Create closure
(Think of your audience and what will surprise,
amuse, or challenge them.)
(Do this step FIRST!)
(Here’s where you explain or further develop your
point.)
(What do you want people to do as a result?
Tell them!)
Know yourselfKnow yourself
Know your audienceKnow your audience
Know your messageKnow your message
Know your channelsKnow your channels
CommunicatingCommunicating
Effectively:Effectively:
What Else Do I NeedWhat Else Do I Need
to Know?to Know?
Karen CampbellKaren Campbell
kccomm@hotmail.comkccomm@hotmail.com

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Communicating Effectively - Part 1 Know Yourself

  • 2. Know yourselfKnow yourself Know your audienceKnow your audience Know your messageKnow your message Know your channelsKnow your channels
  • 3. Social/economic/ experience What Makes You You Birth Order Personality Type and Temperament Learning Style Phase of Life Spiritual Development Culture Gender Generational Concerns Education
  • 4. Social/economic/ experience What Makes You You Birth Order Personality Type and Temperament Learning Style Phase of Life Spiritual Development Culture Gender Generational Concerns Education
  • 5. 5
  • 6. Social/economic/ experience What Makes You You Birth Order Personality Type and Temperament Learning Style Phase of Life Spiritual Development Culture Gender Generational Concerns Education
  • 8. What Makes You YouPersonality Type and Temperament
  • 9. What Makes You YouPersonality Type and Temperament
  • 10. 10
  • 11. Social/economic/ experience What Makes You You Birth Order Personality Type and Temperament Learning Style Phase of Life Spiritual Development Culture Gender Generational Concerns Education
  • 13. Multiple IntelligencesMultiple Intelligences Harvard professor Howard Gardner developed the multiple intelligences theory which notesHarvard professor Howard Gardner developed the multiple intelligences theory which notes that all humans possess at least eight areas of intelligence relating to a specific area of the brain. He warns against using multiplethat all humans possess at least eight areas of intelligence relating to a specific area of the brain. He warns against using multiple intelligences to label learners and instead encourages recognizing that all of us need all of the intelligences, interacting with oneintelligences to label learners and instead encourages recognizing that all of us need all of the intelligences, interacting with one another, to achieve genuine understanding. While we have access to all, we also have our preferences. What’s yours?another, to achieve genuine understanding. While we have access to all, we also have our preferences. What’s yours? Intelligence Area Is strong in: Likes to: Learns best through: Math-Logic Intrapersonal Naturalist Spatial Bodily-Kinesthetic Musical Interpersonal Reading, writing, telling stories, memorizing dates, thinking in words Math, reasoning, logic, problem-solving, patterns Reading, maps, charts, drawing,mazes, puzzles, visualization Athletics, dancing, acting,crafts, using tools Singing, picking up sounds, remembering melodies, rhythms Leading, organizing, communicating, resolving conflicts, selling Understanding self, recognizing strengths and weaknesses, goals Understanding nature, making distinctions, identifying flora and fauna Read, write, tell stories, talk, memor-ize, work @ puzzles Solve problems, question, work with numbers, experiment Design, draw, build, create, daydream, look @ pictures Move around, touch & talk, body language Sing, hum, play an instrument, listen to music Have friends, talk to people, join groups Work alone, reflect, pursue interests Be involved with nature, make distinctions Reading, hearing and seeing words, speaking, writing, discussing & debating Working with patterns & relationships, classifying, categorizing, working with the abstract Working with pictures & colors, visualizing, using the mind’s eye, drawing Touching, moving, processing knowledge through bodily sensations Rhythm, melody, singing, listening to music & melodies Sharing, comparing, relating, interviewing, cooperating Working alone, doing self-paced projects, having space, reflecting Working in nature, exploring living things, learning about plants & natural events Verbal-Linguistic Stories Statistics Shots & Scenes Something To Do Songs Something To Think About Something To Talk About
  • 14. Social/economic/ experience What Makes You You Birth Order Personality Type and Temperament Learning Style Phase of Life Spiritual Development Culture Gender Generational Concerns Education
  • 17. Social/economic/ experience What Makes You You Birth Order Personality Type and Temperament Learning Style Phase of Life Spiritual Development Culture Gender Generational Concerns Education
  • 19. Social/economic/ experience What Makes You You Birth Order Personality Type and Temperament Learning Style Phase of Life Spiritual Development Culture Gender Generational Concerns Education
  • 20. 20 “History shapes generations and generations shape history.” William Strauss and Neil Howe, The Fourth Turning
  • 21. Social/economic/ experience What Makes You You Birth Order Personality Type and Temperament Learning Style Phase of Life Spiritual Development Culture Gender Generational Concerns Education
  • 28. Social/economic/ experience What Makes You You Birth Order Personality Type and Temperament Learning Style Phase of Life Spiritual Development Culture Gender Generational Concerns Education
  • 30. Social/economic/ experience What Makes You You Birth Order Personality Type and Temperament Learning Style Phase of Life Spiritual Development Culture Gender Generational Concerns Education
  • 32. Social/economic/ experience What Makes You You Birth Order Personality Type and Temperament Learning Style Phase of Life Spiritual Development Culture Gender Generational Concerns Education
  • 33. CommunicatingCommunicating Effectively:Effectively: What Else Do I NeedWhat Else Do I Need to Know?to Know?
  • 34. Know yourselfKnow yourself Know your audienceKnow your audience Know your messageKnow your message Know your channelsKnow your channels
  • 35. Social/economic/ experience What Makes Them Them Birth Order Personality Type and Temperament Learning Style Phase of Life Spiritual Development Culture Gender Generational Concerns Education
  • 38. Know yourselfKnow yourself Know your audienceKnow your audience Know your messageKnow your message Know your channelsKnow your channels
  • 41. ““I teachI teach to changeto change lives.”lives.”
  • 42. ““I wantI want to meetto meet needs.”needs.”
  • 43. Neighborhood Needs Map Unemployment Truancy Slum housingBroken families Gangs Child Abuse Crime Grafitti Mental disability Welfare recipients Lead poisoning Dropouts Source: Building Communities from the Inside Out by Kretzmann & McKnight
  • 44. ““I want toI want to help youhelp you achieve yourachieve your vision.”vision.”
  • 45. Community Assets Map Businesses Schools Block clubsChurches Parks Youth Elderly Artists Labeled people Cultural Groups Hospitals Community colleges Income Local Institutions Citizens’ Associations Gifts of Individuals Source: Building Communities from the Inside Out by Kretzmann & McKnight
  • 46. Know yourselfKnow yourself Know your audienceKnow your audience Know your messageKnow your message Know your channelsKnow your channels
  • 47. What’s best for your audience? • Phone call • Text • Face to face • Letter/card • Skype (or similar) • Website • Facebook • Twitter • Instagram • LinkedIn • Etc.
  • 49. Grab attention Make the point Support the point Create closure (Think of your audience and what will surprise, amuse, or challenge them.) (Do this step FIRST!) (Here’s where you explain or further develop your point.) (What do you want people to do as a result? Tell them!)
  • 50. Know yourselfKnow yourself Know your audienceKnow your audience Know your messageKnow your message Know your channelsKnow your channels
  • 51. CommunicatingCommunicating Effectively:Effectively: What Else Do I NeedWhat Else Do I Need to Know?to Know? Karen CampbellKaren Campbell kccomm@hotmail.comkccomm@hotmail.com

Editor's Notes

  • #23: Man Meets Woman Exploring Gender Stereotypes Through Pictograms The differences between men and women: a topic of interest as old as humanity itself. In Yang Liu’s latest book, a series of eight pictograms are used to tackle issues concerning the stereotypes of the sexes. She sees it as an ‘east-meets-west’ type documentation, with aims of handling differences with humour, whilst initiating more understanding and tolerance.
  • #24: Man Meets Woman Exploring Gender Stereotypes Through Pictograms The differences between men and women: a topic of interest as old as humanity itself. In Yang Liu’s latest book, a series of eight pictograms are used to tackle issues concerning the stereotypes of the sexes. She sees it as an ‘east-meets-west’ type documentation, with aims of handling differences with humour, whilst initiating more understanding and tolerance.
  • #25: Man Meets Woman Exploring Gender Stereotypes Through Pictograms The differences between men and women: a topic of interest as old as humanity itself. In Yang Liu’s latest book, a series of eight pictograms are used to tackle issues concerning the stereotypes of the sexes. She sees it as an ‘east-meets-west’ type documentation, with aims of handling differences with humour, whilst initiating more understanding and tolerance.