Communicating effectively - Part 2 What Else Do I Need to Know?
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The document outlines key elements for effective communication, emphasizing the importance of knowing oneself, the audience, the message, and the communication channels. It suggests understanding the audience’s characteristics and preferences to tailor messages appropriately. Additionally, it provides techniques to engage the audience and encourage a desired response.
Communicating effectively - Part 2 What Else Do I Need to Know?
- 1. CommunicatingCommunicating Effectively:Effectively: What Else Do I NeedWhat Else Do I Need to Know?to Know?
- 2. Know yourselfKnow yourself Know your audienceKnow your audience Know your messageKnow your message Know your channelsKnow your channels
- 3. Social/economic/ experience What Makes Them Them Birth Order Personality Type and Temperament Learning Style Phase of Life Spiritual Development Culture Gender Generational Concerns Education
- 6. Know yourselfKnow yourself Know your audienceKnow your audience Know your messageKnow your message Know your channelsKnow your channels
- 9. ““I teachI teach to changeto change lives.”lives.”
- 10. ““I wantI want to meetto meet needs.”needs.”
- 11. Neighborhood Needs Map Unemployment Truancy Slum housingBroken families Gangs Child Abuse Crime Grafitti Mental disability Welfare recipients Lead poisoning Dropouts Source: Building Communities from the Inside Out by Kretzmann & McKnight
- 12. ““I want toI want to help youhelp you achieve yourachieve your vision.”vision.”
- 13. Community Assets Map Businesses Schools Block clubsChurches Parks Youth Elderly Artists Labeled people Cultural Groups Hospitals Community colleges Income Local Institutions Citizens’ Associations Gifts of Individuals Source: Building Communities from the Inside Out by Kretzmann & McKnight
- 14. Know yourselfKnow yourself Know your audienceKnow your audience Know your messageKnow your message Know your channelsKnow your channels
- 15. What’s best for your audience? • Phone call • Text • Face to face • Letter/card • Skype (or similar) • Website • Facebook • Twitter • Instagram • LinkedIn • Etc.
- 17. Grab attention Make the point Support the point Create closure (Think of your audience and what will surprise, amuse, or challenge them.) (Do this step FIRST!) (Here’s where you explain or further develop your point.) (What do you want people to do as a result? Tell them!)
- 18. Know yourselfKnow yourself Know your audienceKnow your audience Know your messageKnow your message Know your channelsKnow your channels
- 19. CommunicatingCommunicating Effectively:Effectively: What Else Do I NeedWhat Else Do I Need to Know?to Know? Karen CampbellKaren Campbell kccomm@hotmail.comkccomm@hotmail.com