Communication Strategies in a Library 2.0 Environment
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The document discusses communication strategies in a library 2.0 environment. It suggests using a systematic ADDIE model of analysis, design, development, implementation, and evaluation for developing communication strategies. Various communication methods and tools are discussed, including blogs, wikis, social media, and podcasts. Effective positioning involves listening, participating in discussions, and following relevant streams of information.
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Communication Strategies in a Library 2.0 Environment
- 1. Communication Strategies in a Library 2.0 Environment Lauren Pressley, Instructional Design Librarian Wake Forest University Z. Smith Reynolds Library
- 2. A few questions for you...
- 3. What types of internal communication do you do?
- 4. What types of external communication do you do?
- 5. What methods of communication do you use?
- 7. What are we doing today?
- 8. The Agenda Framework Influence Positioning http://www.flickr.com/photos/34145688@N00/639615047
- 9. Framework Method to the madness http://www.flickr.com/photos/86176561@N00/124768625
- 10. Just do it There can be merit to this! http://www.flickr.com/photos/93734858@N00/398806276
- 11. Systematic ADDIE model http://www.flickr.com/photos/84892169@N00/1043966166
- 12. Analysis Phase Defining goals, objectives, plans, and timelines http://www.flickr.com/photos/32884265@N00/183177854
- 13. Design Phase Documentation, pilot programs, designing the user end http://www.flickr.com/photos/44124422749@N01/18671291
- 14. Development Phase Creation, testing, and reviewing http://www.flickr.com/photos/17425845@N00/208883275
- 15. Implementation Phase Train staff, implement new communication strategies, advertise http://www.flickr.com/photos/91433311@N00/64025652
- 16. Evaluation Phase Formative and summative http://www.flickr.com/photos/7357861@N03/1986119075
- 17. Systematic ADDIE model http://www.flickr.com/photos/84892169@N00/1043966166
- 18. The Agenda Framework Influence Positioning http://www.flickr.com/photos/34145688@N00/639615047
- 19. Influence The Medium is the Message http://www.flickr.com/photos/58428285@N00/243814203
- 20. What does it look like? Can anyone recall the introduction of email? http://www.flickr.com/photos/70321513@N00/95757299
- 21. What does it look like? Can anyone recall the introduction of instant messaging? http://www.flickr.com/photos/87338441@N00/36347160
- 22. What does it look like? Can anyone recall the introduction of blogs? http://www.flickr.com/photos/89266872@N00/2116022146
- 23. What does it look like? Can anyone recall the introduction of wikis?
- 24. What does it look like? Is anyone experiencing the impact of something else that’s new? http://www.flickr.com/photos/37803129@N00/199247527 http://www.flickr.com/photos/85515841@N00/706401207
- 25. When communication improves Many new social technologies streamline communication. http://www.flickr.com/photos/28242329@N00/1439750542
- 26. When communication breaks down Sometimes adoption of a new communication technology can isolate individuals. http://www.flickr.com/photos/91273409@N00/99561207
- 27. When adoption is slow is slow Many times we see slow adoption of new communication tools. http://www.flickr.com/photos/7241355@N04/1478702718
- 28. The Agenda Framework Influence Positioning http://www.flickr.com/photos/34145688@N00/639615047
- 29. Positioning How to get the most from it http://www.flickr .com/photos/75779827@N00/2292783335
- 30. to be leaders within your place of work Listen and report http://www.flickr.com/photos/51035555243@N01/35414862
- 31. to be leaders within the field Participate! http://www.flickr.com/photos/56944727@N00/202658693
- 32. Streams to follow Knowing the themes can be as useful as knowing the details. http://www.flickr.com/photos/64165252@N00/190703872
- 33. Blogs Using a reader http://www.flickr.com/photos/41894165897@N01/279280606
- 34. Twitter Streams of conversation http://www.flickr.com/photos/48600103384@N01/1656444307
- 35. Podcasts Listening to conversations in the background http://www.flickr.com/photos/75178220@N00/123420044
- 36. Photos and video Flickr, YouTube, and iTunes: use that RSS! http://www.flickr.com/photos/26572975@N00/1346068786
- 37. The Agenda Framework Influence Positioning http://www.flickr.com/photos/34145688@N00/639615047
- 38. Let’s discuss...
- 40. Questions? Lauren Pressley [email_address] aim/yahoo/skype: laurenpressley